National Beer

This volume ends, and a new journey begins tomorrow

As a large agricultural country, the fate of wine has been closely related to the fate of the country for thousands of years. Winemaking requires grain and cellars for wine storage. The booming age of the wine industry often means that the food is abundant and the people live and work in peace.

Among them, because of the huge amount of beer drinking, the consumption of food is astronomical.The symbol behind the widely available beer is often the level of light industry and agricultural productivity of a country or region.

With the implementation of the "Beer Special Project" in 1985, China Construction Bank invested 800 million yuan, local governments raised 2.6 billion US dollars, and the state used 20 million US dollars to purchase advanced assembly lines. China officially opened the valve for "locally created" beer. .

Before that, if the most distinctive product of China's local economy was tobacco, then after that, the owner of this title immediately became beer.

The spread of tobacco is at the level of provincial municipalities, while Xinghuoliaoyuan’s beer manufacturers have penetrated into counties and villages. In just a few years, the number of local beer brands has reached 813.

This volume describes this historical process.

In the 1990s, with the rise of local beer, the high tax rate combined with the boost to the employment system soon made beer become the main financial and taxation head of the local government. What followed was a vigorous defense of local beer. .

The consequence of this period of history is that although the fiscal revenues of local governments have been guaranteed, Chinese beer brands have suffered heavy losses due to the dispersion of power. With China’s entry into the WTO, many foreign brand-name beers have entered the market. , Dark clouds began to linger over China's beer industry...

Tomorrow, please continue to walk together and open the second volume of "National Beer"-"The Tide of the Heart"!