National Beer

I will change these two chapters tonight, tomorrow morning. I'm really sorry, and please be magnanimous. Also, I will change these two chapters tomorrow morning. It will not cost more on the basis of the original chapters.

Qin Wan, Standing Committee of the Municipal Party Committee.

"Today, the Standing Committee is on an issue, specifically listening to the work report of the Qinwan Brewery and solving some of the actual difficulties of the factory..." Secretary Yu Guosheng looked at Li Guorong and Peng Gaoyi, "Guorong, you say first."

Li Guorong helped his glasses, but turned his head to look at his partner, "I am in charge, and Lao Peng is in charge. Let Lao Peng report first."

Peng Gaoyi didn't decline, and they had been working together for a few months, and the two of them seemed to be very close.

"...The problem with Qinwan Beer now is that the sails are very large, the boats are small, and the brand of Qinwan Beer is very loud, but including the second beer, the annual output of Qinwan Beer is only 200,000 tons.

In order to solve the problem of unequal influence and size of Qinwan Beer, we have formulated a "big-name brand" development strategy and plan to use multiple capital operations such as mergers and acquisitions, bankruptcy acquisitions, and joint ventures to build beer production bases across the country."

Peng Gaoyi’s speech was very passionate. Both Yu Guosheng and Mayor Guo Peng wrote in their notebooks that it was the first time that the city held a municipal party committee standing committee for a factory.

However, mergers and acquisitions and joint ventures to build factories all require real money. Before the secretary and the mayor’s inquiry, Peng Gaoyi’s answer was also very easy, "In 1993, Qin Beer raised 1.6 billion from the capital market, in addition to spending 126 million to introduce 4 In addition to the beer production line, it also spent 80 million to buy Yangzhou Beer, and another 80 million to buy Xi'an Hans with a debt of 300 million."

Everyone understands that, in other words, it is clear that Qin Beer's account has more than one billion yuan lying in the bank.

The people present are also calculating this account. Although the account is old and old, it is related to Qin Beer's future acquisitions. Moreover, Qin Beer can no longer withstand the toss. Everyone is very cautious. Listen carefully and make decisions carefully.

"In the past two years, Qin Beer has invested more than 200 million yuan. This money could be used to build a 100,000-ton brewery, but now it has only expanded its production by 40,000 tons. Not only did it make no money, but I lost more than 60 million in."

"But this does not prevent us from choosing the path of mergers and acquisitions. It has a lot to do with the nature of the industry." Peng Gaoyi saw the expressions on the faces of some standing committee members and immediately explained, "Beer has a high carbon dioxide concentration, and alcohol can It dissolves a variety of organic substances, and as an inorganic substance, glass bottles are pressure resistant and not easily deformed. They are the most suitable for storing beer. However, the weight of glass bottles and the problem of bottle-returning make the transportation cost extremely high. Therefore, if the beer produced in Qinwan is shipped to China In other areas, prices will be ridiculously high..."

"We understand," the mayor Guo Peng interjected, "therefore, we must take the road of mergers and acquisitions, but the target of mergers and acquisitions must be cautious." The city's senior official Yu Guosheng also nodded, but he did not speak, indicating Peng Gaoyi to continue. .

"Yes, Qin Brewery now has the ability and funds to conduct mergers and acquisitions. The important thing is to choose a good target for mergers and acquisitions. The examples of Yangzhou and Xi'an should not appear again..."

"Beer production materials and processes are not complicated. Water, malt, and hops are basic raw materials. Malt manufacturing, saccharification, fermentation, and filling are the main steps. Before the emergence of consumption upgrades, Chinese beer companies produced almost all American industrial beer. The so-called industrial beer is a beer produced by adding cheap grains (such as rice) and additives such as syrup to the basic raw materials for the lowest cost and maximum production."

Peng Gaoyi said eloquently, “For a long time, the barriers to competition in the beer industry have focused on scale and channels, rather than products and brands. Now, we have lost the initiative in market share and must adopt the form of large mergers and acquisitions. Rush to catch up and regain our market..."

The meeting went smoothly. It seems that M&A has become an inevitable choice for the wealthy Qin Beer.

"Then what kind of situation is the market now?" Secretary Yu Guosheng interjected again.

Peng Gaoyi looked at Li Guorong. Li Guorong lost an encouraging look in the past, "The current market, I can summarize in one sentence, that is, there are wolves in front, tigers in the back, and a group of mice in the middle."

"Oh, tell me." Not only the secretary of Guosheng, but also the curiosity of the standing committee members.

Peng Gaoyi smiled, "This wolf refers to the foreign beer giants. What about the tiger? It is a big domestic beer producer headed by Yanshan Beer. Little Mouse, as the name suggests, is a small and medium beer company in Shanhai Province." He looked at Yu Guosheng and He. Guo Peng, the two leaders of the party and government are also staring at him, "Based on the above analysis, the solution given by Lao Li and I is to'let go of the wolf, let go of the tiger, and catch the little mouse when we go home'. In Annai, we want to aggressively acquire small and medium-sized breweries in the province. For the little mice who refuse to catch them, Qin Beer will reduce dimensionality and attack the low-priced market with big brands..."

He spoke very proudly, but slowly fell silent in the meeting room. Mayor Guo Peng raised his hand, "Lao Peng, have you thought about it? There is a little mouse at our door." The meeting room roared with laughter. The Standing Committee was so open that there was no one, and it caused a few small secretaries to look inside.

Obviously, everyone knows who the little mouse in the mayor’s mouth is, because in Qinwan, in addition to Qin Beer, there is a Rongshan Beer, but now, at least in the Qinwan market, Rongshan Beer is no weaker than Qin. Bay beer.

The current Qinwan market has almost been completely occupied by Rongshan Beer. Qinwan people have developed from not being able to drink Qinwan Beer to not drinking Qinwan Beer. It can be said that Qinwan Beer is Rongpi was chasing.

"This is not a little mouse," Secretary Yu Guosheng finally spoke. He looked at Li Guorong and Peng Gaoyi, "This is a tiger. It is also a tiger that was born and raised in Qinwan. It depends on whether your old Peng has this ability. You Qin Beer was the first to enter the market, but it was the latest to enter the market economy. This time, you will use the market to prove that if the market accepts Qin Beer, then Qin Beer will merge with Rong Beer. If the market accepts Rong Beer, then Rong Beer Beer will merge with Qin Beer!"

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There is no impermeable wall in the world.

The news from the Standing Committee quickly reached the ears of Qian Junyi, the general manager of Rong Beer. He was taken aback for a moment, and then laughed. The water in the enamel tea jar in his hand dangled.

"I heard that right," he smiled at the little man standing in front of him, who wiped the tea on the table with his hands and feet quickly, "He Peng Gaoyi wants to buy us Rongpi, does he have that strength? We buy them back almost!"

"They have a fart! If yes, you don't need to launch the whole factory to sell inventory a while ago," the little man Lu Ze smiled unsparingly. He rolled the corners of his eyes and twitched the corners of his mouth, with a sullen expression on his face.He is Qian Junyi's general. Regardless of his 35 or 16 years old, he is responsible for the entire sales of Rongpi.