National Beer

Tonight, the child wants to see Tang San, just come back, this chapter did not write, sorry, I first sent a chapter first, change it early. Change will not spend more money, forgive me.

Qin Bay, the Standing Committee of the Municipal Party Committee.

"Today, this Standing Committee will listen to the work report of Qin Bay brewery, solve some practical difficulties in the factory ..." In Gu Guo Rong and Peng Gaoyi, "Guorong, you said."

Li Guorong supported the glasses, but turned to look at the self's partner. "Inside the Lord, the old Peng Lord, or let the old Peng Xian report."

Peng Gaoyi did not resign, together with a team for a few months, two people have a tacit understanding.

"... Now Qin Bay's beer problem is that the sail is very large, the ship is small, the brand of the Beer, which is very rang, but including the two beer, the annual output of Qin beer has only 20 million tons.

In order to solve the problem of Qin Bay beer influence and physical volume, we have developed a "big famous brand" development strategy, planning to use mergers and reorganization, bankruptcy acquisitions, joint venture buildings and other capital operations, establish a beer production base in the country. "

Peng Gaoyi's speech is very passionate. In the country, Guo Peng remembered it, and the city has held the Standing Committee of the Municipal Party Committee for a factory.

However, the acquisition of mergers, the joint venture building is required for the real gold and silver, and the mayor of the secretary is also asking. "In 1993, Qin Beer was 1.6 billion from the capital market. In addition to spending 12.6 million introduced 4 Outside the beer production line, it is to spend 80 million to acquire Yangzhou beer, and spend 80 million to buy 3 billion Hans. "

Everyone understands, that is, the fact that Qin Ba's account is clear and more than a dozen billion is lying in the bank.

The people present are also in this account, although the account is already an old account, but it is related to the acquisition of Qin Beer, and now the Qin Baoreli will not have to toss, everyone is very cautious, a Standing Committee I have been cautious and make decisions are also very cautious.

"In these two years, Qin Beer has invested more than 2 billion funds. This money can be used to build 100,000 tons of brewery, but now only increased the output of 40,000 tons. Not only do not earn money, but instead Losing more than 6 million. "

"But this doesn't block our choice to acquire this road, this is a big relationship with the industry attribute." Peng Gaoyi saw the expression on the face of the standing face, immediately explained, "the carbon dioxide concentration of beer is high, alcohol can Dissolving a variety of organic matter, and the glass bottle is used as an inorganic tolerance, not easy to deform, and is best to store beer. But the glass bottle is heavy, coupled with the return bottle problem, the transportation cost is extremely high. Therefore, if you produce the beer produced by Qinwan, transport to China Other regions, the price is high ... "

"We understand," Mayor Guo Peng inserted a sentence, "So, the road to mergers and acquisitions must be taken, but the object of mergers and acquisitions should be cautious." The high officials of the city also nodded in the national voice. He didn't talk, and he did not speak. .

"Yes, Qin Ba has the ability to have the ability to merge, the important thing is to choose the mergers and acquisitions, can no longer appear in Yangzhou and Xi'an example ..."

"The production of raw materials and crafts of beer is not complex, water, malt, hops are basic raw materials, malt, saccharification, fermentation, filling is the main step. Before the consumption upgrade trend, China's beer enterprises production is almost self American industrial beer. The so-called industrial beer is to maximize production, and add inexpensive cereals (such as rice) and additives such as inexpensive additives in the base raw materials. "

Peng Gaoyi said, "For a long time, the competitive barriers in the beer industry focus on scale and channels, rather than products and brands. Now, we have lost initiative on the market share, must adopt a large merger of mass acquisitions, Falling up and catching up our market ... "

The meeting opened smoothly, and it seems that M & A has become an inevitable choice for Top Buy for the wealth of wealth.

"What kind of situation is the market now?" Yu Guo Sheng Secretary inserted.

Peng Gaoyan looked at Li Guorong, Li Guorong did not read the past an encouragement of the eyes, "Now the market, I use a sentence to summarize, that is, there is a wolf, there is a tiger, and a group of small mice."

"Hey, you said." "More than just the national secretary, even the curiosity of the Standing Committee also mentioned.

Peng Gaoyi smiled, "This wolf refers to foreign beer giants, tiger, is the domestic beer, small mouse, as the name, and the name of Shanhai Province." He saw it in the national voice. " And Guo Peng, the two party and government one hand is also staring at him, "Based on the above analysis, the solution given by Lao Li is 'putting down the wolf, letting the tiger, go home to grasp the small mouse first', First, we must buy a small and small beer plant in the province. For a small mouse that is not willing to smash the hand, Qin Ba will fight against the defeat, with a big brand offensive low-cost market ... "

He is very arrogant, but the conference room slowly silently, Guo Peng may raise his hand, "Lao Peng, you think no, there is a small mouse in our door." The conference room laughed. The Standing Committee is also no one, and there are several small secretary probes to explore the brain.

Obviously, everyone knows that the small mouse in the mayor is who is in Qin Bay. In addition to Qin Beer, there is a hover beer, but now, at least in the Qin Bay market, Yoshan beer is not weak in Qin Bay beer.

The current Qingdao market is completely occupied by the mountain beer. Qin Bay people can't drink, drink Qin Bay beer to develop to Qin Bay beer, can say that in the Qin Bay market, Qin Ba is being beer Chasing.

"This is not a small mouse. Your Qin Ba is the first to enter the market, but the latest entering the market economy. This time, use the market to prove that the market accepts Qin, and then mergers and Qin, if the market accepts Qin, Beer and merger! "

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There is no non-windy wall in the world.

The news at the Standing Committee quickly passed to the ear of Qian Yunyi, and he first slammed, then laughed, the water in the enamel tea tank was swayed.

"I didn't listen to it." He smiled at the small child standing in front of him, and the small child was shortly wiped with tea. "He Peng Gaoyi wants to produce our wearer. Does he have that strength? We acquire them Almost! "

"They have a fart! If there is any words, you don't have to launch the whole factory for a large factory." The little child is not a laughter, his eyes turn, his mouth is pulling, his face reveals the expression. He is the general of Qian Yunyi, don't look at the 35 or six years old, but it is responsible for the sales work of the whole weapon.

"Total money, last time, the city is hard press, I still have a breath, this time they sent the door, I have to go well." When he couldn't help but touch the face. Scar, that is the last fight, this scar is on the face, hurts in the heart.

Qian Yunyi gently blows the tea floating on the water. At this time, the wearer is in its most prosperous period. Keeping the mountain water, the price is cheap, not only occupying most of the market in Qin Bay, but also has a famous mountain sea.