National Beer

Chapter 742 Brand Brand Composite Strategy

Cheng Wu's anger is reason, the listing process of the Beer in Qin Bay is not a smooth sailing and horses.

Last year, after the old man's South Tour, with the continuous prosperity of the economy, the beer industry also ushered in the development of the situation, reform and opening up the spring breeze to make China's economic vibrant, the annual output of the domestic beer industry is also 680,000 tons of 1980 Growth to 1050,000 tons in 1992, the annual growth rate is 25%.

At this time, the Hong Kong capital market that is optimistic about the long-term development of Chinese enterprises, throws hydrangea to Chinese companies. It is also the first batch of "standardized joint-stock pilot enterprises determined by the National Physical Reform Commission last year."

According to the requirements of the National Institute of Reform Commission, nine provinces were selected in the country. Each province chose a relatively excellent company as the first pilot enterprise listed in Hong Kong, Qin Ban beer entered the first batch of nine Hong Kong listing. .

However, the first company in the National Institute of Victims, is "Shanghai Petrochemical", not "Qin Bay Beer."

Shangshanhai Province, Qin Bay attaches great importance to the listing of the listing of the listing, the Qinwan Municipal Government has established the Loun Leading Group of Qin Bay Beer Reform.

The Municipal High Officials have served as positive and deputy heads of Qin Hao, respectively, and the entire organization work in the unified leadership of the municipal party committee and municipal government.

Yu Guo's personally led the team to Beijing to go to "public relations", use all the power to be used to do, and clear the obstacles on the road to the road.

In this way, from the state decision to the final Qin Bay beer successfully launched, only more than eight months of time is completed.

From a white paper to the consideration of the international capital market, the road to the change of the beer in Qin Bay began.

These eight months, whether in the national voice or Qin Hao, or the leadership and employee of the Qin Tao plant, all in the oversight, so when Qin Dong said that it is very happy, Cheng Wu has such a big response.

However, Qin Dong returned to the factory, and it was publicly mentioned at the factory manager: we have to get on the beam of Qin,

"We are not enemies with Qin Zaike, and it is a joint venture factory. We will give Qin Baosi in our bottle. This pay is eight years. The Qin beer is now wide. We are going to market, we are happy with it ... ... "He glanced at the factory leaders and middle-level cadres in the conference room." Do you say, just divide it? "

"Not more." Lu Xuguang shouted out.

The middle-level cadres laughed, and the factory leaders laughed, but Zhou Ji did not laugh.

Zhou Yi is working in Qin Ba, these eight months, the girl's girl, smaller face, the eyes are smaller, see in the eyes, he is this, hurts in the heart.

"Qin Baomu is listed, it is the province, the provincial party party ginger secretary personally identified, and the city's big counts, the city has paid a lot of blood," Zhou Feng and the heart reminded Qin Dong, this is the province The economic mission in the city is also a political task. It is not a light. "I am going to see this ... I have to be cautious."

Ja Debun took the past, and now, in the leaders of the factory, in addition to Zhou Fenghe, his qualifications are the oldest, "Qin Bea listed, pay a lot of human and material, can let us stick? Return me, I don't Willing, say, how to talk to Qin Beer ... "

"Buying someone else," Wu Geng immediately took the words, this sentence, the horse attracted everyone, Luo Ling, Xia Yu, Jiao Zhenghong, Zhang Qingmin and others nodded.

"Tan light, we all agree, is it still what, how do you say how to touch!" Wu Geng also fame and urged Qin Dong, with his understanding of Qindong, this kid never got unhappy, affirmed It is a good idea in my heart.

"How to get it?" Qin Dong smiled, "I only have one, only to take advantage of the price."

"The sale of the money can not be dried. Anyway, the Qin beer listed in the city, how much I also have to get something, I can't pick it up, I don't pick it up, everything is, I don't have much, I'll, I am, I Unhappy, I have to be ignored by me ... "

"Qin, you are caught who bite who, you can't bite the meat from others." Wu Geng said, and the meeting room immediately laughed.

Qin Dong also laughed. "We have reached more than 150,000 tons this year, and Qin Zai has more than 20 million tons. We will catch up with Qin beer sooner or later. This day is not far ..."

Oh, the meeting room was quiet.

This thought, when I came from Chen Shifa, everyone just buried this idea in the heart.

Who is Qin Baoy?

That is a buffer building in 1903!

Everyone knows that after the production of Qin Beer reached 100,000 tons in 1986, it was not more than a year, and finally selected the joint-stock system to convert the business system and listed in H shares this year.

However, today Qindong once again mentioned at the Factory Cadre General Assembly, everyone knows, he is not talking.

"Don't look at me this," Qin Dong smiled. "Today I will give you a science, what is the brand and adherent strategy ..."

"Brand is attached ??" Zhou Feng and very serious, he expanded his book, unniping steel laugh, "What two words? What is this meaning? Old Chen is going on, I think this is still let him know ... "

......

The sun in June, the fire is baked.

But in Qin Bay's size, more and more reporters have more and more.

On July 15, the year of this year, Qin Bay Beer H is finally listed on the Hong Kong Stock Exchange. If it is the first listed company from the Mainland, it has opened the curtain of China 's overseas listing.

After a month, Qin Bay beer is also listed on the Shanghai Stock Exchange.

It will become the first company in China listed at the same time!

Because of this, Qin Ba successfully attracted the attention of beer companies at home and abroad.

"Is the big flag work?" Luo Li was very busy, Qindong's strategy said, she laughed first, although she didn't understand the strategy of Qindong, just wearing this matter Qin Dong did, just three words - no face.

But there is no skin, this is absolutely beneficial, she can only rush forward.

"Billboard? Train station and airport, have long-distance stations, is it all?"

"Packing, our beer packaging should also change, newly packaged beer, today is listed, the old packaging is in the library ..."

......

Everything is ready, Qin Dong is to touch the light of Qin Ba.

He is like a mirror, this light, he is not can't get it!

......

Boom

A passenger aircraft landed from the sky, from the plane out of the high-nose blue eyes, of course, the peers or China's peers, they just participated in the press conference in Beijing, and visited Qinfeng.

"Oh, what is it?"

The airport has long prepared, and Ge Junjie smiles all over one by one, and a foreigner is excited to refer to the front. "I seem to see a different thing ..."