National Beer

Marketing learns the brand to attach or call the brand Inemount strategy, you can explain this.

Additional: A high-name reputation with high cognitive competition brands, to shape the visibility and reputation of its own brand.

: In the product and communication, it is fully connected to high cognitive competition brands, and the advantages of competition, effective borrowing, and strong use of strong brand.

This kind of brand competition strategy of "following" is to use the ads, and the strategy is used to create a strong brand with high cognition.

For example, the Mengniu, which has just launched the market, only more than 1.3 million yuan, in Yili, the grassland, the two capital crocodies appeared very weak.

Mengniu fully and cleverly uses the "" strategy, starting with Yili from product promotion publicity,

After five years of "", June 2004, Mengniu Group successfully listed in the Hong Kong motherboard.

Today, Mengniu stock price has risen steadily, and the market value exceeds HK $ 5.3 billion, from a growth champion, becomes the leading champion of Chinese dairy industry.

For example, Pepsi is accompanied by Coca-Cola, although than 12 years later than Coca-Cola, Pepsi with Coca-Cola is also using the "" strategy to shape a strong brand.

The advertisement is an important way to establish brand awareness and main brand status. Both are in domestic TV commercials, Pepsi can say that the "" "of Pepsi can say that it is extremely dedicated, regardless of the delivery time, launch media selection, put it The regional structure, both have amazing similarities.

Pepsi has experienced the marathon's "", finally caught up with the competitors when it was born for 92 years.

Now, Qin Dong is to use the heat of Qin Beap, and the brand is called the beer in the country and even the world!

Qin Dong, who entered the Baoree, invited reporters around the reporter to see the beer, his reason is very full, and very grateful, "The beer used to be the contract of Qin beer, we are in the support of Qin Ba, Development is growing ... "

"South Haizhu, Beifeng Beer"

The babee brochure shines on "Shanhai Dadi Teager Qin Beer, Yu Beer ... We cheer for mountain sea beer" ......

"Brother, are you going to look at the mirror today?" Qin Dong carrying the brochure was taken by Ge Junjie, "At first glance, I thought that Qin Ba is the contractor of the beer. How do I feel, Li Guan Dark, Li Wei did not speak ... "

"It's not saying, do you want to be happy, the people, the atmosphere." Qin Dong patted his shoulders, "We sincerely come to congratulate ... Hey, I wash your face today ... "

......

In the summer, accompanied by a cool sea breeze, went to the night's shoulders to eat a little, the child's hand-held food, it is more than any time.

Qin Tao listed, finally reported.

This summer night, in the country, the streets of Qin Ban, into the middle of the public, and experience the life of ordinary people, and feel the cigarette gas of this city.

"Young guy, is not lonely!"

When the Secretary-General's painting, the day of the day, please tell the national voice, I laughed in the country, and he approached the stall of the side of the roadside, bought a little remaining eggplant and pepper, "You also bought a point." In this way, this big brother will be able to pay back to home. "

That said in the country, the Secretary-General and the security guard have been rounded before, and the disstable is round.

In the national voice, I mentioned the eggplant pepper. I raised a few tofu in one hand, I really had some uncle's uncle.

"How, we don't want to eat the food in the evening. I will show you a hand." Talking about dinner, in the city of Qinwan, how can I have a beer, think of beer, laugh in the country, "Qin Dong, today Run to the Tin Factory of Man, Lao Zhang, didn't you? "

"Old Zhang is a thick man," The Secretary General laughed, "said that people still bring a gift, reach out, not smasher ..."

A group of people smiled, imagined Qin Dong's enthusiasm, and then imagined that the people of Qin beer didn't say, and smiled in the country. "This is a talent, people who don't meet 100 years ..."

Several people walk into a store, found that there is almost no Qin beer in the store, and there is of course crown beer.

"Take two bottles of beer." He pointed to the beer behind the container.

"Raising, this is a new packaging, one price, you do so many people, drink two bottles?" The big lady in the store smiled, "a box is not enough for you."

"Take two bottles first." Listening to the bride and changed the new packaging, looking at the beer in the country, "Oh, this is like that."

The Secretary-General and Secretary have come up and look at the beer bottles in Guo Sheng. "You see, Qin Dong is still an inset." Yu Guozhi smashed the beer bottle.

Originally, the national voice has a ribbon of Qin Dong with the help of Qin Baoyu, and now the attitude is clear. I saw it in the packaging of beer, and the beer played "for the national industry to compete, to Qin learning".

"Love is also listed?" The secretary smiled. He is good with Qin Dong's relationship. It is a young family in the city. It is also a young man who is optimistic about the country. He has a good thing for Qindong, but But it is said to be euphemistic, it sounds like it is just a question.

"Why can't you?" Yu Guo immediately asked, he looked at the beer in his hand. "In the future, we will also have a listed company in Qin, and our golden flower enterprises can go to the city, and we can go to the city. "

He pointed to beer new packaging. "You see, weighing the popularity of Qin beer, I have the brand of Yuki, and improve the brand's reputation. And, this kind of humble attitude, broad mind," It will make people respect, trust, will have a good reputation. "

Yes, Qin Baoyeds invited so many media, and the beer spent only a billboard and a banner's fees, just gave yourself not spend money on the media!

"You are an official ..." The big lady in the store looked at them. "Do you know Qin?"

Qin Ji?

Laughing in the country, "I know, the old sister, do you know him?"

"I know, Qin Bay people don't know Qin Ji, the people may not know who the mayor is, do not know Qin's epilepsy, is not Qin Bay!"

Oh--

The national voice became serious, the Secretary-General and the secretary looked at it, and the two followed it, "told Qin Dong, participated in the Hong Kong listing ceremony!"

what!

Qin Dong is not a person who is inherum, now in the national voice, the Secretary-General knows that Qindong is in the eyes of the national voice, and again to the next level!

However, a person who is not a Qin beer, a general manager of a weapon, participate in their listing ceremony, do not know the old Zhang, Cheng Wu, etc. who hear this news?

"There is a saying in the Romance of the Three Kingdoms, the world is big, the long-term must, the long-lasting, Qin Dong and Qin beer, all the name Qin!" In the national night, the mountains under the night, "Qin Dong is still young, You can't get your wearer for a lifetime ... "