National Beer

In 1993, it was regarded as the first year of large-scale investment in multinational companies.

KFC has opened the first franchise store in Xi'an. Nokia began to provide GSM mobile phones to China. The president of Kodak is thinking about the wonderful prospects in the Chinese market:

"As long as there is half of China to shoot a 36-piece film every year, it is enough to expand 25% of the global image market; China shoots more than 500 photos per second, which is equivalent to a market that is equivalent to Japan and the United States."

Beer industry, a batch of investors like Hohmark, San Deli, Germany AMS, Singapore Hong Trade, Singapore Wine, Hong Kong Jin Zeheng Group, Tomson Pacific, and Hong Kong Yongshun Tai ... has been landed in China.

The top five beer vendors in the world, the US BC, the Netherlands of Heineg, the United States of Miller, Japan's unicorn, Australia's Jinda ... Japan's four big beer vendors, Chao Hui, Sanshi, Sambo music, global ranking South African SAB, the seventh Danish Carlsberg, British Bath, Germany's Baker, the Grid of the Philippines, the Age of Belgium, New Zealand Lion King, the gods of the gods appeared in front of Chinese beer.

Qin Bay, Huanghai Hotel.

After a few rounds or true or false test, the sixty people of the beer returned from Australia, Hordon finally did not even mestly showed the bottom card.

"There are two kinds of trends in the beer industry, one is a joint venture, one is a big fun lanting ..." The deputy mayor met Chen Shi and Qin Dong and others before, "I see, now Is the joint venture is mainstream, is it all in the country to introduce foreign investment? ... "

His words represent the attitude of the city, Liang Yongsheng also took Qin Dong, "I gave me a lot of your thorn, don't make people like a hedgehog, people dared to approach you ..."

The Confucian leader has been in the eighth year to meet Qindong, this is the heaviest saying.

The talks were selected in a meeting room of the Huanghai Hotel.

"Yesterday I saw news, the second round of voting is over, thank God, Beijing and Sydney are on the list," Before the negotiation, Horton said, "I hope, the next elimination It is Manchester. "

The 2000 Olympic Games organized the city has taken two rounds, in the second round of voting, Berlin and Istanbul were eliminated, and Beijing, Sydney and Manchester were left.

"So if Beijing is in Sydney?" Qin Dong played the bottle cap, Kingshida's cap.

Hordon is very slide. "I think there is a good result, just between us," he looked at Qin Dong et al., He didn't understand why the behavior between enterprises needs to lead the final decision, but he I always adapt to this national situation, "I hope there is also a good result."

"Kedda is the world's fifth big beer manufacturer," he laughed into coffee, "If we cooperate, we can authorize you to use our brand."

Weather your own brand, it is the strategy of Chen Shi, who has been fixed for many years. In order to hit his own brand, he did not hesitate to resign the Qin beer joint venture factory. He also brought him with Qin Ba. He heard Horton to say the brand. Chen Shi law is very It is alert.

"Use your brand, do you want money?"

Horton laughed, "This is a good discussion," he looked at his own, "you will give it a point."

Is there such a good thing?

Qin Dong smiled, introduced someone else's brand to give more money, it is the joint venture factory as a Qin beer, and every bottle of beer will give Qin Zhe three.

Zhou Feng and very true, very serious asked, "How much? Please tell Mr. Horton."

"This can be negotiated, my idea is to produce high-end wine in China, with our brand, the low-grade wine produced by your brand."

He is very embarrassing, these days, also knows that the beer is persistent on the brand, so he is not prepared to force the brand of "destroying".

"We produce low-end wine?" This sentence listened to a very harsh, Chen Shifu just said, has been silent Qin Dong's opening, "this kind of thing, let me do it, do you want money?"

He said in English, the translation immediately translated to Chen Shi law and Zhou Fenghe, Wu Geng and others listened.

Horton is slightly discolored. "Please listen to me, Qin, you don't be excited, and we can provide a yeast variety to your factory."

Qin Dong smiled again, yeast varieties were not too difficult to do.

"I look, it is better to create a high-end brand!" He didn't use the technology in Japan in the Japanese inventive, if it creates high-end brands, technology is ready-made, and the taste is more in line with the Asian taste.

"However, the world knows that Keda Beer, I don't know if I is a cliff," Horton is very embarrassing, "this, we don't need a fee, any fees do not need, but I think we should dominate the future joint venture. Shares. "

"How much?" Chen Shi's dry face has no expression.

Do not invest, don't pay money, just share the shares with their brands? !

"This can also be talked," Horton suddenly smiled, and he also realized that the atmosphere in the conference room was a bit nervous. "One month, two months can be, there will be a satisfactory result."

Zhou Feng and looked at Qin Dong. He knew that it didn't need to talk about it. Qin Dong will oppose it. He does not jointly in the invoice, the outside is not joint venture, and it is very popular.

"You don't have to answer us," Horton leaned on the sofa, "of course, after success, after success, the proportion of shares will also be changed if the cooperation is successful."

......

"This is the lion is open, I really don't know how to be a few pounds!"

Qindong's reaction is very flat, but the tone is very contempt, "they play out of the brand, use our equipment, our sales channels, ah, we have to give them shares, if they appended investment, then to control the power ... "

"They can invest." The deputy mayor emphasized, "We should fight for investment." He looked at Chen Shi law. "Tomorrow we must adhere to funds, this can not be lost, eat first, I will not participate in the evening." , Eternal, from the army, you are with you. "

Dinner is still in a friendly atmosphere.

For Chinese liquor, Hordon is very suitable.

"I am very optimistic about the future market prospects of Asian beer. In the next decade, it does not include Japan, which will drink 25% of the world will be much higher than the current 100% ...... "

"Kedda is the world's fifth larger beer manufacturer, our beer, sells well in more than a hundred countries and regions in the world. If we enter China, we also have confidence to become a few beer manufacturers in China ..."

The strength is here, Liang Yong lives and others have not spoken.

"Excuse me, Mr. Hordon, in Qinwan these days, have you been to our Baisha River?" Qin Dong suddenly laughed, he got a few words, the waiter nodded.

"Baisha River, I know, very beautiful ..."

This Horton, I will not say something, I will know how to say beautiful words.

"I gamble, you didn't go to Baisha River, at least didn't look at it," Qin Dong continued in the eyes of everyone, "Right, Mr. Hordon, have you seen the fish in the river, oh, very Pretty right? "

Wu Geng can't hold, the first smile.

"Qin, what do you want to say, please say." Hordon realized that there was something in Qin Dong, and this raised person, finally said his own ideas.