National Beer

"The Minister, we have to retake the market back." Fujiyan's clear face is full of excitement.

Wan Ziliang is very wonderful, this is a Japanese, how to take it back, you are going to say.

"Wan Factory is long, after joint venture, our sales will implement the strategy of freshness of freshness management." Fujuno laughed and explained, he confident, once again, "freshness management."

In 1986, Chairi Company began to carry out freshness alternating management strategies, and the specific content is: Recycling of beer that is only factory after 20 days.

The proposal of this strategy is Isomeo Zhuang.

In the Japanese market, Xi Xiong three uses "more persistent freshness pursuit" to summarize its own freshness strategy. He reviewed the history of Chao Hui Chain's challenge and said such a sentence:

"Beer is fresh!"

This near-paraniated concept, the idea of ​​the slow-minded staff in the beginning, "It's a little bit to increase the freshness", but the Trihal three is shouting: "A drum is dried to the end."

So far, the runnering of the beer is getting shorter from finished products to the customer's hand, this year, Chao Hui's goal is to go out of the factory in five days, and the seller must take a three days.

"Five days, out of the factory, the seller out three days?" Wan Zi Liang shakes his head, "it is impossible, don't do it, it is really impossible, don't do it ..."

"Wan Factory long, in our Japan, everyone can't do it, but I have to watch the leadership of coach at this time." Takenesses smiled, "At the time, I only had a word: dry! We spend! For a year, this goal is roughly achieved.

I said again, as long as I don't do it? Repale out the point! ...... "

"So, the Minister of Setches, I want to ask, how long does our Yunhu are from finished products to the factory, how long is our wholesaler to the store restaurant?" Wan Ziliang asked.

"From finished products to the factory for 5 days, from wholesaler to the sales store for 7 days, a total of 12 days," Seto Huxiong Trinity Wan Zi Liang Road, "Now there is Tianjin Dafa, we have to start all dealers ... Of course, we must also expand direct ... "

"The Minister ..." Fujiyan is suddenly called, "Qin Dong has been developed in Japan, and it is also familiar with our sales strategy, they will not ..."

The expressions of the Tie Xiong Xiong have become serious, but it is smile. It has a few hundred kilometers from the cloud sea, from the factory to the transport to the cloud sea, this also takes time, our beer is still the most fresh ... "

......

The Japanese people have no knife, Qin Dong and Yuer are not idle.

Logistics?

"What is the logistics?" Sun Yuanying asked away from the ground.

According to Qindong's ideas, in the future, we will build a factory in various places, establish a beer warehouse around the world, just like Jingdong, which is the country, all over the country, fast and convenient.

"The logistics is simple to say that the goods are circulated. We have only one goal in the Yunhai market. We must let the people drink our fresh beer within three days ..."

Drink fresh beer on week?

Sun Yuanying shook his head immediately, "I have to have three days from the factory ..."

"Special affairs, the Yunhai market specially treated," Qin Dongdao, "the beer produced in the day is from the cloud sea, and the road is transported for a day. We must be delivered to the restaurant, shop and the people on the table! ......"

......

Who is the most fresh beer?

In this hot summer, the cloud beer and have played the banner of "fresh beer" at the same time!

The same Tianjin Dafa, different beer names, the same sales staff, different sales rhetoric, for a while, the people of Yunhai were favored.

Returning to ten years, don't say fresh beer, just want to drink a bottle of beer can't drink.

Now, the most fresh beer, see that the factory date will know that the factory for a few days can drink directly.

Before a hotel gate,

Several Tianjin stopped in the seven vertically, but looks carefully, there is a car that is the beer, and there is a cloud of the cloud.

"Our beer is the most fresh, from the factory to the cloud sea, a total of three days." Yunhai's sales shouted to be rough.

"We are the most fresh beer ..." The sales of cloud beer knew that their home's beer is more fresh, and the concept is on the concept. "The cloud beer is in the clouds, they still have time, we don't have this few hundred kilometers. , Who do you say the latest full of money? "

But the people are not stupid. Let's take a look at the date of production and know who is the most fresh.

"Trouka, you see, on August 7th, today is August 10, the cloud beer is the second factory in August ..." The hotel's buyers shouted to his manager.

"That will enter the bear." The manager did not hesitate.

For a time, the cliff beer can drink the advertisement of Week wine begins in the Yunhai.

The people have spontaneously propaganda, which is persuasive than how many advertisements.

I didn't think of the freshness management in the Chinese market, but I was hit by Qin Dong as a big rod, but the stick is hit by himself.

"Wan Factory long, we have to fight for the day of the day, and send out the factory in one day ..." Seto Xiong three ordered.

However, he forgot, here is China, China's national conditions.

"Wan Factory long, you still let the brothers don't let the brethren, you all send the beer directly, and what do these dealers do?"

In the factory, a bunch of dealers are big and clouds.

"I heard that you have a joint venture, it will become a traitor, the Japanese say what you listen ..."

"We are Chinese, eating Chinese people, drinking Chinese water, can not let the Japanese people make the owner ..."

......

This factory dealers are still can't sit, and he is always thinking of the dealer as the foundation. Such direct sales are really unacceptable.

Just as he pulled with the Japanese, he continued from the news, it is the beer in the 15th day, and the people did not accept it.

"impossible……"

As a master of Japanese beer sales, the three is very confident, how can he invented the sales strategy, how can be defeated by a Chinese?

However, the beer in the car is numerous, and the beer full of car can't sell it. The Japanese know the problem.

Takenesiti three picked up a bottle of beer, he couldn't help but sigh, he knew where the problem appeared.

The wrapping bottle of the cloud beer is mainly working in turnover bottles. The beer bottle of the cloud beer is sold out, but also returns to the bottled workshop, and the length of the turnover makes the bottle wear seriously.

Therefore, the clouds of consumers will have two colors: brown and green, brown is wear serious bottles, which makes the beer fresh, the bottle looks old, beer in the minds of the people, also fresh Where is it going.

"The Minister, do you need to see the beer bottle of the beer?" Fujiino is very bad, he suddenly seems to smell a garlic.