National Beer

United States Missouri, St. Louis, US BC Group Headquarters.

Little August Adolf Blew behind the desk, looking at the globe in front of the eyes, if you think.

If you carefully calculate, the older beer empire on this planet, from 1946, this world-class beer empire, this year is a seventy-two years old.

And the history of this beer empire is dating back to 1852.

In 1852, a German immigrant called George Schneider, a small brewery was created in Shengluo, Mississippi. Albert An Hays, which is the same as German immigrant, is one of its shareholders.

In 1860, the brewery encountered financial difficulties, and An His took the opportunity to acquire all shares and became the only master of the beerry.

In the same year, 21-year-old immigrant Adolf Blew opened a wine raw material factory in San Louis City and became an supplier of An His.

For An Hayis from the manufacturer, winemaking itself is not a problem, but how to sell products, but let him be quite more difficult. Shortly, he was helplessly discovered that sales were not allowed, and he owed the supplier Adolf a lot of goods.

At this point, Adolf just demonstrates its interests of two things: wineries and Daughter of An His. So, the two sides were taken, in 1861, Adolf and Lily were married and entered the work of the father-in-law.

In 1875, Adolf Becheng became a partner, and the winery officially renamed An Hyes Bush. 5 years later, Old Anheys died, Adolf became the head of family career.

Unlike the father-in-law, younger Aldov is very good at marketing. He first established a chain ice hopping in many places, and found a beer formula that allows everyone, at least most people. Budweiser, is the "Qi" of the world. .

His taste and judge is right, since the appearance in the US market, Qi Wei quickly became the king of sales.

During the Dingsheng period, An His Budee's Budweiser's market share is as high as 50% - that is, in the US, there are a bottle of beer in the United States.

By the beginning of the 20th century, An His Bush's beer sales reached 1 million barrels, which grew more than competitors and became the largest beer companies in the United States. And Aldf Bush himself became the idol of the people of the hometown.

In 1901, the 50th anniversary of the Aldov had a holiday day, and people held a grand banquet in the local stadium, drinking 40,000 bottles of free beer, and sent a stereo to the analov couple Gold greeting card.

In 1913, the 74-year-old Aldf Book died, his son August, his Sun Aldf Book III successfully took office.

In 1946, Bush II died, his brother August Adolf, Bubhi became a new president, and then sent to his son Little August III, 57-year-old Little August III, Take over the world's largest beer supply group.

The door was knocked, and a young man in Clark Gaibo came in, "Dad ... Oh, this globe is so broken, I think, it is time to buy a new one."

Young people approached the father's desk, "Oh, you are paying attention to China, Qin Ba, Qin Bay beer ..." He is very impolite to sit on his father's desk, "the king of Chinese beer, but with us BC The group compared to it, they are insignificant ... "

"Don't underestimate China's beer, just like this country," August's eyes, a little light turned away, "the country's beer capacity has jumped to the second place in the world, forward count Ten years, they can't even drink beer ... "

"It's true," Little August shrugged, "more than eight hundred brewers, small, mess, scattered ... Oh, you won't tell me, want me to go to China ..."

"Why isn't it?" Old Augustic looked at himself.

Last year, in 1993, An Hesbrhn has quietly started to fall in China's beer market in China by purchasing a 5% shares launched by Qin Bay beer in the Hong Kong stock market.

This year, the BC Group Asian company was formally established, although there is no formal proposal of the concept of China, but in China, it is already a string of the arrow.

"In the future, there will be the most hot places in the global beer, but also the most competitive place ..."

Old Auguste is self-satisfied, he wants yourself that this son can do a score there.

August III of this year is still unmarried, and has the reputation of "Party Kid", which makes his father and board of directors are very disappointed.

In fact, August II is not a unable to "Flower Bon". He has worked for nearly 10 years in family business, including brewing, packaging, transportation, market, business plan and sales. Every post is all taken.

In addition to the production line and talk about the criteria, he is also talented in advertising. Its personally guided advertisement has received multiple awards including "Super Bowl Advertising Award", "Cannes International Advertising Silver Award".

But you still can't deny that beer is his amateur, his main business is still a non-crushed flower bonus.

"We don't understand the Chinese market, but there is a person to understand," Old August Point a cigar, "You go to China this time, she will help you, here to go to China, there are two places must go , Qin Bay, there is Wuhan ... "Hearing knocking on the door, Xiao Auguste opened the door, the group's vice president of personnel is a Chinese girl.

"Hello, Scarlette." Old Auguste laughed and stood up from the sofa, Xiao Auguste gave birth to Saji, smiled and shrugged, this is a young face, but I have to admit, There is a mystery of the Oriental, and there is something that he can't say clear.

"Don't mind, don't you suck a cigar?" Old August laughed, "I know, you can introduce it to it from the Qin Bay, you can introduce it, we know, in last year, they succeeded in defeat The Jinda of Australia is not long ago, Chao Hui Beer promises them to sell their beer in Japan, I looked at it, their annual production of only 200,000 tons ... "

Twentie thousand tons?

It is better than a zero head of the BC Group, and Xiao Auguste smiled, but he found that the Chinese girl in front of him, his lips were tight, and it seems that it is very contemptuous about his smile.

"Mr. Oguster, can I introduce you to the beer?" Sajli laughed.

"Of course, oh, can I know your Chinese name?" Little August was answered with his father.

"My Chinese name is called a beam." The girl's voice is very good, "I used to be the announcer of this plant ..."