National Beer

If the CCTV advertising bidding is the wind direction of China's economy, then the New York Times Square, the New York Times Square, which is the wind direction of the world economy.

At 4:50 in the afternoon of December 31, 1994, with the last day of the last day in the last day, the bright light put this city instantly.

In 1995, the New Year's bell is about to ring, and a huge billboard sets in China to remain in the world.

The most prosperous in New York, New York, also has the most commercial logo, erected the first Chinese company's billboards, next to Coca-Cola, Sony, Toyota and other international brands, "" neon advertisements are very eye-catching .

Qin East Station, deputy general manager Qin East station under the billboard, accepted Xinhua News Agency Xu He, and dozens of American media interviews, he talked, confident.

Liang Jing looked at his style, she absolutely reasonable, this should be one of the most proud moments in his entrepreneurship.

The "New York Times" report said that "This is the first Chinese advertisement made by Chinese companies in the world's largest advertising density, the most influential business district, and the Times Square has appeared a new advertising language. --Chinese."

In the later years, many people go abroad to Manhattan, they will visit the billboards of this cliff beer, which has become a landscape of Chinese companies into globalization.

"Is there any advertising here?"

At this time, as the last place of the entrepreneurial examination group, the entrepreneurs in Harvard at Boston Harvard have come to Times Square. This is no schedule, and the Song Head requested that China, temporarily added.

"Not expensive," Qin Dong smiled, "the month must pay 120,000 US dollars ..."

"120,000, dollars, one month will pay so much, but also not expensive?" Liu Lian wants to laugh, "it will become a month to be a month of seven or eight million, one hundred thousand people NS!"

Compare CCTV bidding, playing Chinese billboards in the New York Times Square, spending money or less, significant.

Moreover, the domestic media will also report, and a large wave of free advertisements will also be harvested.

"Put the beer into the White House, set the billboard in Times Square," Song Dangli looked at the Chinese on the billboard, "Qin Dong, you can't think of it."

......

The plane of returning to China took off.

Qin Dong and Liu Lian want to sit together, "Xia Qin is familiar with the computer industry?"

"Not familiar." Qin Dong replied to the local reply.

"Oh ..." Liu Lian wants to laugh, and the high songs of the beer are different. At this time, the association is trapped in the inside to describe it.

Like the situation faced with the giant group, Lenovo is in the cold winter of the computer industry. The international computer brand is quite impact on the market, and the impact of macroeconomic regulation, the procurement capacity of the institutions in the domestic institutions will not improve.

One of the best things is that what should I do?

At that time, Zhongguancun almost all well-known computer companies gave up the most difficult independent brand operation, and they were doing transnational brands - the Great Wall did IBM, and the square was doing DEC, four-way to do Kangbia, and the industry's most powerful Shi Yuzhu It has been announced that it has been revised, and these decisions on Lenovo's high-level decisions have been announced.

At this point, the company's two souls, Liu Chuanzhi and Ni Guangnan have a fatal difference.

Retreat or strike, is not their choice, and disagreement occurs in the direction of breakout.

Ni Guangnan is determined to create a new technical high point for Lenovo, and his direction is "chip".

At this time, the international, chip technology, the new month, Intel and other companies hold the direction of the technology. If Lenovo can break through this area, it will establish its status in the global computer industry.

However, Ni Guangnan's program is unexpectedly opposed by Liu Chuanzhi. In Liu's view, the risk of chip project is huge, non-Lenovo's existing strength can be supported, and Chinese companies are in technology background, industrial foundation, capital strength and management capabilities.

It is not possible to change the pattern of the World Computer Industry.

"Although you don't understand computer technology, you know the market ..." Liu Lian wants to be sincerely, quite a bit with this difference between a few years of young people asked.

However, in Qindong, he also saw the same thing as yourself, all of the market.

"He is always a company, and now the computer is the same as the beer. First of all, we have to live ..."

"Yes, live down." Just three words, let Liu Lian want to find a voice.

"I don't understand the market, I don't know what the whole market is going. Our technology is high. With high-tech products, it is not necessarily sold out. Only sell it, you can have money." Qin Eastward.

This is also the idea of ​​Liu Len. Ten years, Lenovo went to a turbulent hourly intersection, Liu Ni relations rapidly deteriorated, and every work meeting of Lenovo became two quarrels.

"However, the technical investment of beer is not the same as the technical investment of the chip. Chip technology requires long-term investment, and the technology of beer is a factory to solve ..."

"Then you agree to engage in the market first, happen first?" Liu Lian wants to ask urgently.

People have difficulties, that is, the emperor will also "don't ask for the ghosts," Liu Len wants to need support, but also to find out.

"The market should be made, to live, technology must also be strong." Qin East Road.

"You are equal to not saying," Liu Lian wants to laugh, "Then you are a marketplace or a technical part?"

Qin Dong also laughed "I am." He said yes, in the brewery, he is a technology emergency.

"I see, you don't belong to the market, nor is it a technical part ..." Liu Len wants to smile and refer to Qin Dong.

"So what do you belong to?"

"You are a fan," Liu Lian thinks, "I don't care what you are, you are famous, you are famous in the country, now I am afraid that no one knows the beer, I don't know Qin Dong ..."

Don't know the front road, who doesn't know the king!

You don't have to go back to your country, Qin Dong is perceived by his influence.

When the flight attendant sent a dinner, Qindong refers to the beer on the dining car, soliciting the opinions of Liu Len to think, "Liu always, drink a cup?"

"Go back to Beijing, please eat roast duck, we have a drink." Liu Len wants to put down the troubles and is the wise elder.

"You ... are you Qin Dong? Beer?" The beautiful flight attendant fell two glasses of beer, and she suddenly laughed.

"I said, no one doesn't know you." Liu Lian wants to laugh.

"You are really Qindong, just put the beer into the White House Qin Dong? Qin Dong in the four-way chest?" The flight attendant looked at Qin Dong, which is very excited. "Domestic is now reporting you, there are many guests on the plane. When talking to you, right, can we take Zhang Shadow with you? "