National Beer

In April, the weather is getting warmer. He has not until the summer, and the beer wars in the Beijing market are hot.

The saturation point in the Beijing market is 400,000 tons, but it has gathered more than eight beerry, which means that the people of Beijing drink a beer, and there will be more than eight Chinese and foreign farmers.

The beer market is already a knife, and the knife is seen.

As a holding part of Beijing Asian Red Star Beer Co., Ltd., the headquarters of Asian Strategic Investment Company is located in Beijing.

The company's major shareholders are the highest management of Morgan Stanley and Yadou Company, the person in charge of Western Trust Company, Vitrelnz.

The highest management members include Jack Bordoski, Yale University, excellent graduates ...

Tim Crist, Cambridge University Physics Graduates ...

Red Star is a largest investment in the amount of sub-investment company, with a total investment of $ 70 million, controlling 63% of the company, and another shareholder is a Beijing Light Industry Bureau, with 37% of shares.

After the company's control of the company, the company is first negotiated with Beijing, and has replaced the original general manager. It is recommended by Beijing Youth Bureau. Zhao Jianchen, Beijing Piano Factory, take the general manager of this beer giant.

Because Zhao Jianchen did not have the experience of the beer industry, Jack Buroski first proposed questions, but Zhao Jianchen's Safe Li changed the original intention.

He said, "You don't hire me to make beer, you hire me to manage people who have manufactured beer, and those who sell beer."

"Zhao, now Beijing City, no one knows that we are the 50th anniversary of the United Nations, knowing that the cliff beer is your country's banquet, knowing that they have four into the White House ..." Bobuski explored See the Chinese general manager in front of him.

"Zhao, we need to find a way as soon as possible, prevent the expansion of the cliff beer in the Beijing market ..." Christie said and the wind, but the words were full of inspections.

"Mr. Bozki, I don't think we have become a special wine in the 50th anniversary of the United Nations. "I made a program, specifically, it is to implement three strategies ..."

Three strategies?

Two foreign , Zhao Juchi explained, "We have to take our advantage to the disadvantages of the beer, they come far away, I sent people to their resident, they had more than 400 people. I know that there are also aids behind, but now their people do so much. "

"And we have 46 joint ventures, we launched all joint ventures, people's tactics, flooding them to drowning them in Beijing City! To encourage our salesperson, we decided to adopt incentive strategy, now we sell The staff can get the salary of six hundred dollars in one month. If they sell beer, they can get six thousand, or even more! "

"No problem, we will fully guarantee." Christie replied.

"Also, it is a differentiated strategy, not forty-six joint ventures, we have three branches, a whole-wheat beer that produces high-grade beer, a production market, and a bucket beer And the beer into Beijing, the main pushing their eleventh is light and refreshing beer, our beer ... "

"Drowning him!"

Christie laughed and said, he took a look at Bobuski, and Bobuski nodded.

"Also, I noticed that companies like this beer, they entered Beijing, did not advertise, we need to put a lot of advertising in Beijing TV ..."

"Drowning him!"

Christie and Birdski said almost at the same time. After finishing, the two smiled.

......

Wang Xinjun was so sensitized. In these days, people in the Beijing market suddenly got a lot, no, it should be that people around them suddenly.

As long as it is a high-end hotel, a high-end hotel, and the sales of red stars will be able to follow.

"Ling sister, the new army manager makes you careful." Du Xiaoxue followed in Luo Ling, "he said, you are now a giant panda, need special protection."

Luo Ling took the head of Du Xiaotai. "Do I have so petty? In the development zone, it is not that I bring you, you still ran to the yard, let the tree of others saw it ..."

"Manager Liu, I am Luo Ling," in the lobby of the hotel, Luo Ling see the deputy director of this hotel, just when she wants to hand on the business card, the business card is next to the other person.

"The beer is not no one, I have come out, I have come out ..." The coming of one butt is opposite Luo Ling, and I took out my own business card, "Red Star 2nd Factory, Jiang Li ..."

"What is your person? Also give me a business card." Luo Ling is a conservation, and it can't help but angry.

The hotel's deputy, watching the wars of two women, and the voice of the voice is hidden.

When Luo Ling came out of the hotel, a group of people came over, very similar to the old dreative movie, "Ling sister, be careful." Du Xiaoxuan blocked in front of Luo Long.

"Let's open." Jiang Li made a big sister, but the mouth is still a laughter, "the belly is big, still go home to go home, I will have a blend of children."

A group of people whizzed, Luo Ling was already a cool sweat.

......

At the time of the evening, the evening glow is a red horizon, the night is gradually coming, the street, the car is like a light, the shop is like welcoming, the neon light begins to flash, the light of the high-rise residential is bright, the newspaper at the beginning of the morning good.

Hutong Albert in Beijing, there is always a kind of impossible means.

In the small alley, wearing a free people, carrying a bag of fresh beer with a bag, starting to call friends, mix a cold dish, or buy some cooked food, is a sumptuous dinner.

The street is big and small, and after a day of trimming, it also opened the door, carbon smoke, meat flavor, drift, snoring, snoring, sudden emergency brakes, reflecting this city to rest. Time.

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The golden liquid is poured into a thick glass, and the white foam is constantly emerging from the cup, "the cup!"

People who have a table stand up, with the crisp sound of the glass, with the upper and lower rollies, the beer is in the mouth, and the bra is soon.

belch--

Du Xiaotao hit a bar, he repeatedly smashed the cup on the table, and the beer on his mouth. "Today is really unconventional, the Sister is almost accident, I don't have to take me!"

Du Xiaotai, Zeng Wei, Li Yinbo, said that during the day, the day is a face, these days, they have encountered the tenacious resistance of the red star beer in the high-end hotel and the senior hotel, and they can be blended. NS.

"People are the land snakes, sitting on the floor tiger ..." Guo Bin smiled and lifted the wine glasses in his hand, but saw the TV in the small restaurant. .

"Boss, change Taiwan." Zeng Liwei didn't get rid of trouble, "no longer change the Taiwan, we changed the hotel." That means not to eat here tonight.

"Who will dare to change the Taiwan?"

The door of the small restaurant suddenly suddenly dial.

"Red Star." Guo Bin wiped his hair and took his beer bottle.