National Beer

The fat man knows that he will not trick, he picked up the bottle and swayed, but he didn't see the foam. "What happened?" He simply fell to his mouth, a few drops of beer dripped in the mouth, lips No wet.

"Is this red star? Waiter, waiter ..." Fat is annoyed, drinking many wine, no matter how white wine is still yellow, never see open bottle cover, there is no wine inside.

"Is Red Star, isn't there a trademark?" The waiter is very embarrassing. "We will not steal the wine, are you not just open ..."

"Yeah, don't be scared, don't you just open?" Some people have made a certificate to the waiter at the same table.

Yeah, the fat man immediately provinces, this is the problem of beer, not the problem of the restaurant, the hotel is a vegetable, not for wine, "once again, take a bottle of beer, so good to this bottle Wine label is positive, and there is wine, "Why isn't that taste ..."

Some people at the same table have tasted a bite. "Well, not the previous taste, waiter, are you authentic Red Star Beer?"

"Is there any authentic not authentic?" The waiter was called twice, and there was an emotion in the words.

"Yes," the fat man immediately replied, "Beijing several plants are authentic, Haibei, Gansu, Fujian ... all have a joint venture factory, the joint venture factory is not authentic."

"I don't know if it is authentic, I know this is a red star beer." The waiter answers very fluent.

"That again, one bottle."

This time, the fat man is stupid, this bottle has not yet opened, the wine sprinkled out, fell two cups, the bottle was gone, this still came directly, watching these half bottle beer, a few people ...

"This is a sealed, can't drink," Thin and laughs, "Forget it, don't try the beer ... It is the beer in the White House, the General Assembly Hall is for wine ..."

"Just drink beer, then don't drink red star," The fat man is angry, "Who is a grandson!"

......

By outputting the brand, expand its business scale, this business method is highly managed by the internal management of the enterprise.

It requires both enterprises to have strong technical strength, requiring companies to have strong control capabilities. If there is therefore expanded, it exceeds the control amplitude of the original enterprise, and its risk is also very big.

There are forty-six joint ventures in the country, and the red star expanded the visibility, expanded coverage, and expanded the purpose of expanding the production scale basically, and the sales volume of Hongxing beer in the entire beer industry has taken the first year. Tens of tons.

But from another perspective, a large negative effect is also generated.

Because these companies have differentiated fluctuations in all aspects of the production level, management mechanisms, causing the quality of the wine, and suddenly, the taste is very uniform.

There is also this situation before the Beijing market, but now, I don't know how to do it, this inferior red star beer, it seems to be more than one night.

This quality fluctuation has a very adverse effect on the brand of Red Star, and the reputation of Red Star Wine has dropped sharply.

In these days, the Municipal Administration of Industry and Commerce received a large number of "people" reported, and the red star beer on the market was low.

A senior is looking at the red star beer in his hand, "You see, the date on the trademark, this is the beer produced on 6 October 1994. It is half a year from now, the shelf life is three months, you Say this is not deceived people? "

Along with report, there have been a variety of statements in Beijing: True red star, fake red star? Drinking is not like red star, many people began to doubt the five-star brand.

"Hey, I still miss the Red Star in the 1980s, the red star beer at that time," I didn't have to say. "The chief of another year is very emotional.

In the initial development of decades, Red Star used German beer production technology, from nothing, gradually grown.

When the national liberation is one of the five major light industry companies in Beijing, it has laid the foundation for the development of the new Chinese food industry. In the middle of the 1970s, the Red Star Factory has maintained steadily rising trend, but the production level is also an annual output. 40,000 tons, mainly due to the market demand itself at the time.

In the late 1970s, people have gradually increased the demand for five-star beer. In particular, the Premier Zhou personally sought the red star as a national banquet, and the red star beer has risen sharply in the country. At that time, the quality of the wine Since the traditional process has been maintained, it is quite stable, the taste is excellent.

As such land continued to have four or fifty fifty brewers to start and red star joints, including some government departments. This kind of joint venture solves the five-star to make the brand size, and there is no funds, there is no strength, and the state cannot be put into contradiction.

"But now they have a brand!

The so-called, the most prosperous most worries, red star total and forty-six joint ventures are like Cao Cao's warship in the Three Kingdoms, which is tightly tied together. Now, it is windy, and a joint venture factory is out. The problem is like a boat, and then spread to other boats, and finally put the red star this big ship.

The fire is more and more, and Zhao Juchi who is sitting in the total factory can't sit. How do you suddenly have so much beer beer?

He is a smart person, knowing that these problems have certain beer definitely related to the red star price reduction in the previous day.

Which joint venture factory has the worst product, Zhao Jianchen has the bottom, but he is more sad at this moment.

These days, the red star is planted.

This plant is too much, and it may cost a brand name may cost a few decades, and destroy one can be a day.

Last month, he was proud of the Red Star.

330ml small bottled beer was designated as special wine, and the United Nations General Assembly chose to be red star, from taste, external, packaging, etc.

"Baoding Brewery." Deputy Director Lao Guo hurriedly came over and pushed the door of Zhao Juke.

Zhao Juke is really angry, this is a mouse to bring a chanting pot soup, "immediately notify Baoding Brewery and stop production."

"Zhao factory long, I am afraid ... this is not ..." Guo deputy header is very difficult.

"Why can't you, are they still the Red Star?" Zhao Juchin almost took the table.

"It is because they are the joint venture factory, so we have no way." Guo Factors really said.

Sure enough, the Red Star encounters the obstruction of local protectionism.

In the morning, Zhao Jianchen people ordered, let Baoding's joint venture factory stopped production, but it is not listening, knowing that quality is not working.

"Zhao factory long, I am Liu Yimin, Baoding Municipal Committee ..."

Oh, the city high officials called, Zhao Juchi felt not bad. Sure enough, the other party is one meaning, but the rectification and rectification can, but it is not possible to stop production.

The government department supports the waist behind, and the local fiscal will be affected. The local government should not take so much, and the various taxes of corporate enterprises are root, and the administrative intervention is too serious.

But the tax is in this, no money, there is no money to spend.

Command the joint venture factory, the Red Star rapidly shrink in Beijing, the low beer produced by 46 joint ventures, finally began to prevent the Red Star Temperature.

The traffic sail of 10,000 boxes, successfully plus the red star of the three total plants, which is ignited by the warship that tied together.