National Beer

The beer industry is one of the highest level of competition in the global market.

Strauss was sent to China by the shell headquarters, and the most important reason is that he is good at developing emerging markets.

Since the joint venture with the golden key in 1993, although the joint venture is not smooth, he also has his own opinion on the Chinese market.

This afternoon, he wants to personally meet with the dealer of the Beijing market, in this hurricane bloody market, give them a breath, and launch his summer battle.

With the mind, the shell is also one of the global beer giants, and is a rough role of a wealth.

Strauss did not hesitate to put heavy soldiers and money, horing high-end, high-end routes, and enabling promotional storms in time, realizing his "defeating a business, occupying a industry" goal.

After seeing the Germans of the Beer-specific transport vehicles equipped with Beijing dealers, the dealers were very excited, see Miss Shell, the shell training, and the dealer also collective heart.

When seeing a new refrigerator placed in the conference room, the dealers were completely stupid.

In the Beijing market, in addition to price cuts, of course, some things like alcohol, wine cups, everyone sent, these things have nothing to do.

Now, shells do not give alcohol, the wine cup, and the refrigerator is changed.

"It's still a German, the wealth is rough!" A dealer couldn't help but praise, "Mr. Straz, how many refrigerators?"

how many?

Strauss laughed, "no quantity, right, no quantity, I mean, as long as it is a high-end hotel and hotel, we will send a refrigerator."

what!

The meeting room rang into a piece, big hand, absolute big hand!

"Mr. Straz, how much?" A dealer's voice trembled, this look, don't do what these dealers do, those hotel restaurants will sell seashell beer crazy.

To know, how many alcohol and wine cups can be worthy of the value of a refrigerator!

"I said, no quantity," Strauss smiled and strongly said, "no quantity! As long as we sell our shell beer, we will send a refrigerator!"

Some dealers are standing up, the refrigerator is still the famous brand refrigerator in Qin Bay, and I don't know what ideas will be in the future.

"Let's go, everyone to the printing factory," Strauss was very satisfied with such an atmosphere, he took the lead standing up, "I have to watch something, you haven't seen it ..."

Didn't you see it?

When a dealer and sales of the printing factory, looked at the promotional materials that were drifted with the ink, everyone smiled.

Propaganda materials, promote seashell beer, how can they have not seen it?

"You know, how many publicity products have I prepared for the Beijing market?" Strauss smiled, seeing everyone to listen, he was very satisfied, and he said a number: "Ten tons!"

Ten tons?

Everyone was surprised, what is the concept of ten tons, and the annual output of 50,000 tons of beer can be counted as a medium brewery.

Take out the weight of the two medium brewers, all manufactured into a propaganda, and everyone doesn't know what to say.

"The plane has, the cannon has been, the summer is coming, and the three armies of the sea and land and air are dispatched, and they will take the Beijing market." Straz is very proud, "as far as I know, Yu Cheng Qin, Qin Ba is Germany The people established by the person, now let us German, teach the wearer of Qin Bay, how to sell beer. "

......

The sky is getting hotter, and the people in the entire Beijing market are hot.

The more than 150 beer's war has been changed from the beginning of the year to catch the killing. Some powerful brewery have not met the overall situation and change the domain. Which area is established, highlighting your own advantages, this is Current focus.

Alleners

Zeng Li Wei bites a cucumber, when the value is late, the weather in Beijing is still hot, and it is very cool to eat a cucumber.

However, the cucumber has not swallowed, and I saw a beautiful girl with a belt smile and came over, "shell beer, pure German beer."

Zeng Liwei understood that I learned to pick up the promotional goods, but the eyes were still understanding the beer laded to the handheld promotion.

"Take a look, look at what I wrote above, give me a picture." Guo Bin came over, but stopped a beer, and he had to have the advertising product in her hand.

"Shell beer, shell beer originated in the 16th century does not come to Mei Gu City, its excellent brewing technology, spreads the brand to this day. In 1876, in the Philadelphia World Expo of the United States, the 10th National Fair, shell beer received the first international competition gold medal. The award of the award, the awards won more than a hundred years have not countful ... "

"Seashell beer?"

The two young men are not serious, and the beer is not to have a foreign beer. In their eyes, they can win the battle with Qin, and you are a US beer or a German beer.

However, when they walked into the street, a smile stopped them, the smile was splendid, but the words were blocked, and the general meaning is that we don't sell our beer. , as for when she sells, she doesn't know.

"Yesterday, I didn't say it well, we sent alcohol?" Zeng Liwei is a rectal, and temper is very hot.

Unfortunately, although the leaders smile to the guests, the temper selling to beer is also hot. "Don't just, do you have advertising on TV? Do you have a beer? Do you send our refrigerator?"

"We have a beer guy, or?" Guo Bin wiped the hair of the hair, "deeply" staring at the thirty-year-old leadership.

But you don't look at him, step on the high heels.

Don't say that the beer beer's beer is really beautiful, beautiful is the biggest advantage, sometimes there is no need to say, standing there, some monkeys will not be able to start some shell beer in the monkeys.

"Refrigerator?" Guo Bin simply walked into this restaurant. Sure enough, in the rear kitchen, I found the refrigerator given by the shell, or the refrigerator produced by Qin Bay. He smiled and retired, "No, This has to hurry to let Wang know. "

Wang Xinjun quickly received a feedback from the market, on TV, and at this time, the advertisement of the shell is also played, and the density of the advertisement is very large, the newspaper and the radio, there are also shell advertisements.

"Look, there is money, this advertisement is the whole version of the whole version." Xia Yu took a newspaper, "So there is money, simply go to CCTV to engage in king! Still in Beijing What advertrans? "

"Manager Wang, telling you a message," Several people are looking at the advertisement of shells, Du Xiaoxue coming in from the outside wind, "I heard that shells have prepared hundreds of tons of propaganda for the Beijing market!"