National Beer

Almost at the same time, Mitt's beer advertisements were put on TV.

The advertisement is Beijing Aomei Creative and invited special production agencies from Hong Kong. Beijing Guoan Football Player Yang Chen personally launched.

The advertisement is passionate, in the 1990s, domestic advertising community, this advertising can get a grand prize.

Brown is very satisfied, he wants to concentrate on investment in Beijing TV, because Beijing people don't think about CCTV.

"General Manager Wang, you know, you can no longer find better publicity opportunities than sports events, the head office has got huge benefits from long-term sponsorship, we have gained very good economic benefits in sports investment. , Relying on sports as beer promotion, endless benefits. "

Wang Rui is attached and said, "In the future, we will put more in sports ... Mr. Brown, do you want to pay attention to CCTV's sports channel?"

Sports channel?

"Yes, I heard that at the end of November, I have been broadcast in the country."

CCTV Sports Channel was tried in December 1994. It was officially launched on January 1, 1995. On November 30th, the year, it began to broadcast to the country.

At the beginning of the sports channel, 48 columns were set up and the relevant departments of the State Sports Committee (the Former General Administration of Sports General Administration) have signed a long-term agreement, and the fixed time live broadcasts and competitions. ...

"Well, good," Brown said a few good words. "This is better for our products, the target consumer group is highly relocated, the general manager of Wang, we will go to CCTV Sports Channel immediately."

Wang Rui laughed, he was happy to take Brown for his opinion.

"Wang, I think our cooperation is a pleasant," Brown's foreigners will be aware of color, "I hope that in the future, our career is further ..."

Brown wrapped in the door, there is no way, and Beijing is too cold.

"You know, the beer marketing has set up a distribution website originated in the United States. Our dealers receive orders through rail transport or trucks, and then send them to retailers with their own fleets or trucks, we have a 150 regional manager composition Sales team, they belong to 12 regional headquarters ... "

Wang Rui is a good school, and he has heard seriously for foreign advanced marketing experience.

"The role of these salesperson is to help dealers maintain an appropriate amount of inventory, and find the most awakened shelf position with retailers, and training for distributors ..." Brown's nose frozen is red, "I want to We are the best partners, of course, you will manage more people, more areas ... "

The vision is beautiful, the future is also beautiful, and Wang Rui knows that all this is to be achieved, but his attitude towards Brown is obviously better.

Brown proudly looked at the Chinese manager, he was more confident in China.

......

In the early winter season, Beijing City should be the world of two pots!

However, the capital of the capital has spontaneously set off a boom of drinking beer!

In this winter, all major media in Beijing have reported that there is even a citizen shouting more than a bottle of beer, and donates the slogan of 5 million yuan for the hope of the project!

Hold the pencil head, two straight looks in front of the big eye, the round head, the drumdy small mouth, the slightly reassinated nose and the frown of the frown, frown, stream Holding a snot, reading a meticulous nose child ...

A young father goes home, see the photo on the newspaper, and then look at the daughter wearing a beautiful sweater in the side, there is some kind of death.

"Well, eat, open two bottles of wovery beer," Although every time a bottle of cliff beer donated a penny, it couldn't drink much, everyone drinked, the man sat next to the dinner table, "this company is really good, Tomorrow, we will do your best. "

"Donate one hundred." The wife personally opened the beer to her man, and she began to jade, and now she took the initiative to open a bottle. "These children are really strange ..."

......

The family of the original light Industry, the second division brother Jiang Yuanping also opened two bottles of beer. He looked at the peanuts with a beer, while reading newspaper.

"Hey, Qin Dong is a big hand, this kid never spends the advertising fee, but which media has reported him ..."

"Your brother, accounts, you will understand," "Jiang Yuanping's wife is fried with a fried meat, and I will have my son," Wash your hand ... save your advertising fee, donate to hope project, one fell , Xiao Qin, smart. "

Manchester City is talking to the beer, Mancheng is talking about the hope of the project, the newspaper reported is also the 500 million bottles of beer in the beer, and the report is 300,000, and the bottle of beer will donate each bottle of beer. Practice ...

Eyes, my sports marketing is pressed down, and the brown is in anxious. He asked Wang Rui. What is the project?

Wang Rui replied, "Finishing children with outsight of poverty-stricken areas returning to school, building hopes of primary school, um, improve rural school conditions ..."

Brown is foreigner, he doesn't know that there are many children in China, many families don't work!

Sure enough, Brown is silent.

"... Charity must be implemented in business, carried out in the form of business, charity can take long time."

Brown picked up the newspaper and saw the photo of the beer above, and the photos of Qin Dong. "The real charity home is not the money earned by the wrong means, takes out a small part to make charity to buy the heart, but Commercial combination with charity ... "

All right.

He also looked at Qindong, short-term advertising, and he lost, and the other party did not spend a penny, which sharply enhanced his reputation and popularity of his beer.

"General Manager Wang, let's take a look, we have to further in sports marketing, but now your A-A event is over ..."

In these days, Brown has been discussing with Wang Rui to discuss how to further, CCTV's five sets of programs have been broadcast, and he is planning to make a special topic, introducing Mitter beer and sports origin.

Wang Rui is heavy, he is very good about this Brown, he is not as aggressive, and can always understand the preferences of the Chinese.

"What happened, General Manager Wang?" Brown smiled, "the war just started, don't be pessimistic, I played too much, a round of winning, ..."

Wang Rui could handle a fax to Brown. Brown couldn't laugh again, but he was out of angry, "Headquarters fool, idiot, they don't know if a strange place needs to adapt, do you need to understand the market? ? ... "

Wang Rui is very sympathetic Brown, because he received the same ponymation notice like Sega.

The reason for the headquarters is that Sega has made the market research extreme detailed, and it is the responsibility of Brown.

Wang Rui quietly left, and Brown's Cinerture has been playing for more than half.

"Well, give me a ticket to the United States." After finishing the phone, he became very peaceful, but there was unanswered in the blue eyes.

Free of general manager, but your ass is not hot!

Two months have changed the two general manager, Wang Rui does not help but feel the fare of the rabbit.

"Mr. Brown, can I ask? Who will take your location?"

Brown sighed, "Headquarters is a person who knows the Chinese market, one of yours ..."