National Beer

The business community, not always glorious honor, only never Xiezhi ups and downs ups and downs.

80 years ago, Qin Bay beer production is limited, the main export market demand.

In 1991, Qin Bay Brewery Plant put into production, has acquired four plants set up beer, the beer production doubled Qin Bay, it is still hard to find a bottle.

In 1993, Qin successfully listed on the Bay of beer, but the market began to decline in sales phenomenon, sales fell for three consecutive years ......

This year, when city officials to sound Nations auspices replaced the Qin Bay Brewery management team, Qin beer Troika unified management Qin beer, they discovered that, at this time, Qin Bay market has been fully occupied Rong Cliff beer, Qin Bay man by the not drink, can not afford to drink beer Bay Qin Qin Bay development to drink beer.

This Qin East has long been known, but He Yongsheng and Penggao De still shocked, you know, this is the Qin beer ah!

Penggao De then work with the second light Bureau Qin beer of the same system, because of marriage, the report had to fight for the purchase of five tanks Qin beer, approved the results back into a sliver of two boxes.

Leaving two shocking is that Qin Bay Brewery Group still retains a planned economy to a business model, the company has no sales.

Last year, the Beijing market beer wars of this business and not a shred of actuation, Qin beer now only responsible for setting business billing shipments, in fact, only two people operating the Department of liquor pipe, a pipe billing, a collection tube money, the whole plant is the most easygoing post.

"The two men is beer Qin's all marketing team, all this work is the marketing team, who remain on the job and other customers to come." Qin Dong laughed, teasing smile no shortage, but more of a frustration.

Because according to the division, in charge of his company's marketing efforts.

Hurry, not marketing team is built up, no way, the Big Three a whole, can only adopt the practice of "limited production Yaku," the implementation of "shock therapy" initiative.

However, the "limited production Yaku" Qin such a well-known beer company and "GuoZiHao" brand, is really embarrassed and helpless.

One side is the rapid growth of the overall market size of the domestic beer industry, one side is the quality of products in recent years to produce beer Qin Bay backlog, which not only let down the whole plant could not lift their heads.

Big Year, the factory on the issue of notice, all employees all leave canceled, back meetings.

Only one topic of the meeting, how to inventory!

"Now, tell the truth, is the life and death of beer Qin, Qin beer is alive or dead, to see if I can get over this hurdle it!"

Penggao De voice suddenly improve, mugs heavily on the table "by the Board of Directors decided, starting today, to initiate a stock battle, the next three months, the whole plant down mobilized ......"

He Yongsheng help her glasses, then she said, "called on all plant personnel action, not just sales people do, the whole plant of people are mobilized, the poor sales of beer to sell out."

Qin East also sitting on the stage, he did not speak, because he did not need to speak, the other person will answer Qin beer.

Slee-dead camel is bigger than the horse, let alone this is the old beer!

Chen Shifa and Zhou Feng and Zhou Feng and Zhou Feng and Zhou Feng have made a successful team with Wu Geng.

Wu Geng, Luo Ling and others quickly found that the people of Qin beer are very thin, saying is to sell beer, but I don't know where the cat is going, can't see a few people in the market.

Qin Ba is not formal sales, in front of the ferry, the two companies are not a heavyweight boxer, and there is no wind blowing in the Qin Bay market!

However, Chen Shifa is still not relieved. Since he has already boarded the throne, he does not allow any challenger to appear, and for the princes, it is a great vigilance, and the general defense.

"Hundreds of insects, death," Chen Shikai immediately held a mid-level meeting of the beer, "We can't give the opportunity to rise to Qin Ba," Although the eight year is Qin Baohuo helps Build Factory, "in Qin On the Bay market, there can only be a king, that is, wearer! "

In the Qin Bay market, the beer marketing army does not need to chase the block, show the eighteen martial arts, and the employees of Qin beer will not fight.

At this time, it is the off-season of beer sales, the north weather is cold, but the South is warm as spring.

Some people put forward, to put the beer to the south, He Yongsheng and Peng Gaode look at Qindong.

Qin Dong smiled.

Last year, Beijing City was played for a year, the battle is fierce, the knife can be seen, the knife is seen, the Qin Ba is like a baby who has just born, it is really going to the market, that is, it is more than Tyson!

At this time, the market share of Qin Baore is only 2.2% left, and the share of the fifty-six sheather in the Chinese market has reached 30%, and the beer is coming, and there is no many new beer on the eyes. inside.

Because of the name of Qin Baoyao, it became the first false enemy of entering the beer. Some of the beer landed in China, even at all costs to defeat Qin!

Moreover, the domestic beer enterprises in Xingluo have, under the protection of their local governments, keeping their own an acres of three-point land, and the wealthy foreign beer has invested in huge market costs, and fully capture hotels, restaurants, restaurants and other high-end markets. .

This is coinctered with the Target Market of the Qin beer. If the Qin beer is in the south, the beer will be attacked!

The merits of the South will also be protected, and they are dead with Qin!

"So, there is no change in the south!" Qin Dong blocked this proposal.

The local market in the north can't be buffered, and the South is long-distance, and the road that Qin finds it is already narrow!

However, the first month of the first month, the year has not finished, and the country and Qin Hao received a letter.

As a large-scale state-owned enterprise and listed company with national brands, Qin Zhou cannot like other local companies only guarded the three-digit land of Qinwan, the country is not allowed, shareholders do not agree!

This letter is to urge shareholders gauntlet!

This letter was worded, full of the smell of gunpowder, also have to mention these minority shareholders of Qin beer, see this letter, Qin East have for them "feel wrong"!

In 1993, Qin Bay Brewery in Shanghai A-share issue, and as the first mainland company issued H shares in Hong Kong dual listing, the funds raised 1.6 billion.

Because of poor profitability, has been listed in both places Qin beer has not been the placement, its share price performance in the secondary market is also very disappointing because Qin beer ROE for three consecutive years can not be maintained at more than 10% .

Listed companies can not bring investors to invest every dollar of income above a dime, there is no reason to give the money to the needs of investors listed companies, rather than in the bank?

Qin plus beer A shares listed on the bad timing and hit a 93-year bear market in 94 years, was clutching his breath in a bear bed, while 90 million are outstanding, too large at the time, the shareholders set had a sorrow, desolately honestly, many stocks still have not loosened!

To this reminder gauntlet requirements, Qin beer out of the bottom of the valley as soon as possible, give shareholders an explanation!

"Listed share price more than 15, almost a year continued the downward spiral and very steep, all the way down to three dollars, if it was me I worry too!" Qin Dong laughed, and, for the third market within three years of Qin beer leadership, have a great impact on performance, resulting in dull image, a shares are also very good.

"I will not speak of the stock," But He Yongsheng also know that the listed company can not say how you stock? "Look, how to do it? Predecessors ambush, after the pursuers, city rivals step by step, how can we Qin beer Breakthrough?"