National Beer

Life is so beautiful, no one knows who will meet next moment. Some people make you happy, some people make you sad, and some people, let you get sad from joy.

"Qin."

"Come in."

Qin Dongtou did not lift it. He looked up after signing on the last document, oh, standing in front of a woman with his two years old with his age.

"What about your total workers, what about the left work?"

"Qin, I am Zuo Wei, the old man is hospitalized. I have been in the past two days." Zuo's face did not bother, it was not humble, she was in this air, calm, quiet, soothing temperament, let Qin Dong's The fire suddenly smoked.

"The left part is very young." From the information, Zuo Wei is also the graduates of the four major light industry. It is already the company's head of the company. It seems that there are two brushes, "give you a task," Qin Dong's words have not over, "Tomorrow, with technical department, there are general Walvins, go to the market, see what kind of beer is needed, Xi'an people need a kind of beer ! "

In accordance with Qindong's ideas, beer should be market-centered, truly understand the needs of consumers, and be beer like consumers.

"Qin, where are we run?" Zuo said and asked.

"Well, hotel, restaurant, ... night market, summer arrive, go to the people in the people, right, is - barbecue stall!"

Walvin followed Zuo Run for a week, and again stood in front of Qindong.

"How, do you run it?"

Zuo Lao looked at the general manager of the world, "Qin, I don't know what you let me understand, we have drank Tang Dynasty, and also drinking golden chicken and Yellow River, all have its own characteristics ..."

"Okay," Qin Dong is not polite to interrupt her, "What special items have every three beer? How do consumers say?"

"This we don't know," There is no smile on the left, "our beer taste is not bad ..."

Qin Dong smiled, it seems that the child is still a good home, the beer is also a good home, "How old is the child's child?"

"I haven't got married yet." Zuo Lao looked at Qin Dong and said calmly.

"Hey, there is a big time, tonight, I will take you to run the market, lair run, put the market, see what kind of beer is needed, Xi'an people want to drink what beer." Qin Dong also calmly Looking at her.

......

Summer is the season of barbecue.

In this sweaty season, the most happy two things are afraid that they are drinking beer to eat barbecue, and the meat skewers are gathered with refreshing beer, the taste of life, that is.

Slightly, Herch's famous southern night market is here, the one in front of the wallway and the gymnasium, large and small spicy, barbecue, casserole rice noodles are all.

The shirtless big man is three five complexes, the young people are,, the topic discussed is also a five-flowers, and the smoking drink is here, gathering into the unique scenery of Xi'an night.

On the night market, there are also many children, the most drinking drink is the ice peak and wild pear, and the green and the snow is almost the same.

Qindong has not been idle in these days. After goinging up, we will understand the situation every day. In the evening, he will go to the night market to investigate the market.

How to investigate?

Become a consumer, understand the preferences of the consumer, this is the market running, and puts the ground.

"Left total workers, how much can you see the market share of our Tang Dynasty?" A few people sit down in a barbecue booth, and Qindong looked at the wine bottle on the ground. In the pile of beer bottles, almost all of the golden beer and the Yellow River beer, and someone drunk Tang Dynasty.

In such a number, the market share of the Tang Dynasty beer is between 1% - 2%, almost equal to zero!

Zuo Lao looks to Qin Dong, "Qin, this can see what kind of beer wants to want to do?" She is technically, the market seems to be very far away from her, Qin Dong let her work a technology She is going to run the market, her heart is opinion.

"Don't have an organ under your nose, in addition to eating and drinking, there is also the same functionality." Qin Dong couldn't hear the thought of Zuo, but he was not polite.

"Boss, barbecue, first 50 strings ..."

"Five-dozens Barbecue -" The boss will go, very fast, the barbecue ends, high-quality lamb, almost no flavor, the fragrance that is broken, it has already attracted the population of water, chewing, delicate The flesh is with a thick aroma, expanding in the mouth, and pulling every inch of taste buds.

"Well, delicious," Qin Dong chewed, playing the surrounding diners, nearly a table, drinking the wine bottle, "I have a trick, why don't you drink Tang Dynasty?"

The meat skewers in the left hand stopped in half of the air, do not recognize the two tables that do not know, so they are not afraid of being refused?

However, the same bunch also drinks, it seems that people don't know, "Tang Dynasty, did not drink for several years."

Another man cleared the smoke, "Because the Tang Dynasty has a precipitate, the taste is too bitter."

"Drinking." Qin Dong raised wine bottles, golden beer, "walk one."

"Walking one." A group of people raised a wine glass, and the atmosphere had a mess.

"The left general worker, is the book?" Qin Dong smiled and looked at Zuo Zuo. "With a precipitate, there is a problem in the fermentation process, and the taste is too bitter, indicating that the wine content is too high, Walvin, record."

"Okay, master." Walvin smiled and looked at the left.

If the left is talking, can the market run? I don't know if I don't know, my Tang Dynasty beer tastes too bitter? Of course, it is known to have a precipitate.

However, Qindong immediately pointed out the problem of fermentation crafts and wine, let her admire her, after all, invented the large number of enzymatic saccharification technology, technology is really not blowing!

Looking at Qin Dong and BBQ bosses chat, drink with consumers, and there is nothing else in her heart.

These days, she also found that most people drink golden beer, and some people drink the Yellow River beer, but few people drink Tang Dynasty beer.

The south slightly night market is really hot, and the fire is always greasy from the ground through the ground. She also knows that she can't see the empty wine bottle of Tang Dynasty during the day.

"Dude," Five-year-old grilled skewers, Qin Dong took them to another barbecue, and he asked people who drinking the Yellow River Beer. "Why don't you drink golden chicken?"

"Golden chicken is too light, no taste." The other party drunk, raised the Yellow River beer, blowing the bottle.

The taste is too light, indicating that the golden chicken is refreshing, the malt is relatively low, and the amount of wine is less, but the young people prefer.

Qindong looked at this table, almost all of the young people under the age of 30, "Ok, I also record."

In addition, he asked someone who drinking golden beer again, "Why don't you drink the Yellow River?"

"The Yellow River is a little sour." The other side is almost the same. "Well, there is no vinegar at home, you can drink vinegar."

-

Lucky Night Market sounded a laughter, Zuo Rui is already a book in the hand of Walvin, and recorded it.

The flavor is acid, indicating that there is a problem with process hygiene, impurities in the pipeline, and the taste will be acid.

Ok, I also record.

"Tang Dynasty, Golden Chicken, Yellow River Acid." Qin Dong delivered a meat to Zuo, "Left total workers, then we do a no bitterness, not light, no sour, no precipitated beer, No. Can't you? "