National Beer

City rivals, Qin beer production is the high-end products, but it is high-Rong beer taste affordable products, and last year surpassed Qin beer, beer put on the crown, he had not the year that require technical support beer Qin little brother.

Of the national mind, Qin unified the mountain beer beer company, Rong beer if not under the command of income as soon as possible, or jointly acquired by competitors in the future, Qin Qin beer in the Gulf will be no peace.

The door of the reason things are not clear, how fist up to the national market flame?

"This is the same root, fratricidal," He Yongsheng although no target Rong shake and beer joint, but the war against Germany and France this was very worried, "It now appears that the two beer contest, Kill a thousand, since the loss of eight hundred, if we Babing words and, at least you can save more than ten million yuan per year market, the two countries should join hands to expand Qin beer ...... "

He Yongsheng said 1000 10000, in the final analysis is to do what Shi Qin Dong Feng-law and and work, two words and you can Babing Introduction Babing it.

I am afraid this is not easy.

Qin Rong beer into the East in 2086, and Shi-law get along with almost a decade.

He then familiar mettle Shi law, however, opened up the phone, Chen Shih law still speak politely, "Competition is a normal market phenomenon, now, people say, The War let them drink less than two bottles of Qin Bay beer, this is the competitive advantage. "

"You mean, joint venture, or to join?" Shi-tone method was very disdain, "should be run according to laws of the market. We Rong beer has its own advantages, our trademark has been listed as the top ten beer protection Light Industry Association one ticket business, profits and taxes ranked first in Shanhai beer industry, we also developed the competition, which you know best ...... "

Qin East can not know it?

Rong beer was the first into the market, and accumulated a lot of experience, and even some beer market experience is the Qin Rong beer from school to go.

"A city should not only a brand, several brands of competition for businesses and consumers will benefit if ...... Qin beer must go the path of mergers and acquisitions, that I sentence only by the merger Qin Rong beer beer."

"Qin East," After all, Chen Shih law are human aging and fine people, "You come back from the Yangzhou?" Laughed the phone side, "seems He Yongsheng and Penggao De does not survive, we have people to clean up the beer Rong Heshan ...... "

Qin East speechless.

"Well, this, too, their own master, I understand, that we see in the market." Shi law there is a silence, and then the phone hung up.

"Beat it." Qin East touch hair, short hair stud head upright.

He Yongsheng eyes light up, but it eloquently said, "how would you like to play? Rong gang of arrogant soldiers Titans beer, all you can single-handedly brought up."

This month, Ge Junjie in each other's hands to eat a lot of losses.

These people are Qindong single-handedly brought up, He Yongsheng very worried about those things Qin Dong, Rong beer people have learned, even if Qindong personally does not work ......

"The church master apprentice hungry, previously Rong beer, really did not take them systematically lesson, are some scattered things, this time, put it up on this lesson."

He Yongsheng is big, "I know, you leave one hand, you said, what do you want?"

"4P, the simplest 4P."

4P in marketing refers to 4P marketing theory. 4p Marketing Theory is classified into four basic strategies. The combination of four basic strategies is mainly referring to products, prices (PRICE), PROMOTION, because of the English characters of these four words, plus Strategy, so it is referred to as "4p".

He Yongsheng also understands this. Peng Gaode is also in the United States. It is not strange to this theory. Theory, even Du Xiaohu said exports.

"Is this?" He Yongsheng doubted his ear.

"The easiest thing is often used." Qin Dong smiled, "Let's go, I don't go home, first go back to the company."

After reading the report, Qin Dong knew the reason for the loss, although sales increased, but the more sales, the more lost.

"What's going on?" He Yongsheng asked, this is where he is not allowed to solve.

"We are direct sales, this way is very high, the company has worked out, this is the cost, so the company is always in the loss situation, the more we sell, the more you are, the more you ..."

Qin Dong said, He Yongsheng also understands, yes, the cost of reducing the cost, the money earned, so the more beer sells, the more money is lost.

"Direct sales, there is a problem that the company's direct sales and wholesalers are often crashing. This will cause our Qinmei's feeling with them to grab business, wholesale business is not enough, will malicious arrears."

"Yes, now there are 5 million yuan of arrears ..." Ge Junjie finally came back, these two months, he is obviously thin, see Qin Dong, he feels the burden of the shoulder.

"Also, we have a total of twenty-eight vehicles, limited capacity, delivery is not in time, more and more customer complaints;"

"There is direct sales, there are distributions, two departments, border unclear, pushing, ..."

"Yes." Ge Junjie has to take a table.

Qin Ji is Qin Ji, and people just come back, pick the problem.

The company has established the direct sales department and the wholesale department, the direct sales department is responsible for the development and service of the hotel and supermarket (including delivery payment);

The Wholesale Department is responsible for developing distributors and promoting distributors to open up terminals and services.

This is a completely contradictory institutional setting, causing company direct sales personnel and distributors to fight for market conflicts, and the arrears are huge, they have not opened fire, they have begun "the people".

"This is the meaning of Lao Peng. When the Ocean is ocean," He Yongsheng played the round field for Ge Junjie.

"This is selling beer, not selling melon fishing tablets." Qin Dong is not polite, "direct sales and distribution must be changed."

"Well, this amount is wrong."

Why isn't it?

I heard that the problem involving money, He Yongsheng and Ge Junjie stand up.

"Where is the ninety-six thousand?"

"This is the old Meng responsible for recycling, I asked." Ge Junjie picked up the phone, Qin Dong also took out the mobile phone, and Qindong called the Public Security Bureau.

"Liu team, my Qin Dong Qin Dong, we found that there are workers' corruption goods ..."

He Yongsheng was shocked, this kind of ugly, it is best not to be exalted, and now Qin Dong is not only exorating, but also reported.

"Qin Dong, is it wrong?" People were brought out, he was a bit anxious.

In the face of many trading customers, coupled with insufficient management experience, resulting in financial management confusion, sales staff corruption or misappropriation of goods, no, Qin Dong is, such a vulnerability in his eyes.

"It's good, hey, I said that Lao Ge, which is this more than 10 million copies?"