National Beer

In fact, Qin Dong is a large number of market visits, and finally discovered the problem of problems:

The supply price of Qin Bay beer shop supplied by the turnover box is 0.5 yuan bottle, and some hotel use information asymmetry to set the retail pricing difference to 2 yuan;

In addition, although many hotel retail prices are only 1 yuan, consumers don't know, they don't dare to consume, Qin Dong called "price psychological barriers" (refer to clear product price is not high, but consumers do not know specific prices Dare to consume), in accordance with the psychological role of "attribution", it is not as good as the Baoyu.

This also interprets an important concept in the marketing - only recognition, no fact.

"Yes." Qin Dong was busy greeting two sits below, he didn't hide, directly, "I found it, it is not good for Qin Zhou, but the" price psychological obstacle "in the heart of consumers.

Price psychological barrier?

He Yongsheng looked at Peng Gaode, two people smiled, you Qin Dong is selling beer, um, brewing beer has two brush, but what psychology, you are walking.

"You see you, don't believe it?" After reading the face on the face, Qin Dong himself smiled. "Although I don't understand psychology, I understand people."

The psychology of Chinese people!

Chinese people are facing face, people live a face, the tree lives, and the people don't face the face ... This way, the small Qin tour can come out.

Although the retail prices of Beer in Qin Bay have been significantly reduced, consumers don't know.

They still think of that the price of the Beer in Qin Bay is much higher than the cliff beer as before.

"So, in order to meet individual self-esteem, consumers will find that such as Qin Bay beer is not as good as the cliff beer, etc., and refuses to drink Qin."

Is that right?

He Yongsheng and Peng Gaode look at each other, or a face does not believe.

"This is the spread effect." Qin Dong smiled, "You don't believe, you don't think, you don't have a week, I will let the people of Qin Bay say that Qin is good."

"Hey, what do you want?" Peng Gardide was interested.

"I think……"

Qin Dong smiled, I want to let Wu Geng know, it is really not awkward, it is psychological.

"I will regulate the retail price of the hotel immediately, and implement the" "."

Qindong arranges business staff to do two things:

First, persuaded the hotel owner to drop the Qin Tao retail price to a weer price of 1 yuan

Bottle (retail profits are still higher than the beer);

Second, use the printing paper (there is no printing poster in this time) to retail the hotel

After the price is marked, it is the most obvious position in the hotel.

Soon, a large number of printing paper appeared in Qin Bay supermarket, restaurant, shop, hotel, food store, etc.

On the printing paper, a blonde girl who holds the Qin Bay beer specially attracts the consumer's eye, and in the lower right corner, the yellow explosive shape is highlighted in the lower right corner:

The words "Retail Price: ×× Yuan Bottle".

The blanks here are marked by the sales representative according to the actual price of each store.

Airport, railway station, bus station, Qin Dong did not let go, a large number of banners with "Qin Bay beer only 3 yuan" were hang up, and media soft texts such as newspapers were also initiated to target consumers.

"Qin Bay beer really three bottles?"

Under the street willow, a uncle looked at the poster of the store.

"It's three bottles." The little boss answers very simply.

"Before it is three bottles?" Uncle also didn't believe it.

"Lao Li, you have lived in Qin Bay for so many years, Qin Baosi is a bottle, you don't know?" The little boss asked.

"Know, I know, I know now ..." Lao Li Mudu, "I drink Qin Beer tonight, give me two bottles of Qin beer ..."

"Qin Ba is good to drink beer, drink the beer to the old Li, let the little boss ask.

"Of course, it is a Qin, this is also said?" Lao Li took two bottles of Qin beer ready to open, "I didn't think that Qin Baigui?"

This is said to say!

On the same way, the festival of the festival has passed. Qin Bay beer is quickly accepted by consumers. Since then, I really heard that Qin Bay beer is not as good as the cliff beer.

"Well, what is this style?" Wu Geng stood on the streets of Qinwan in the early summer.

Just one week ago, the people of the Qin Bay were also a word, saying that it was a good drink, and now the wind turns down.

"Let's go, eat." Xia Yu advised.

The two picked up a roadside restaurant, and Wu Geng wants to have two bottles of Baoyao for two bottles of Qin, or the same packaging is still the same.

"Is this the taste of the Qin Bay people changed?"

"It can't change it in a week!" Xia Yu looked at the store, and the Qin Baoyi is expensive, but the sales slowly go, "said the total, not, Qin Ba is the rhythm of the trip."

"Nothing," Wu Geng smiled, he squatted his beard, raised the Qin beer in his hand, "Valid five hair to a piece of money, don't underestimate these cents, some people are reluctant."

......

The hot summer is coming soon, the peak season of the beer has arrived, and the German war has directly entered the white thermal stage.

By, 1997, in the Qin Bay market, Qin Beer has reached 5,000 tons of monthly sales, and the cliff beer has formed a serious threat. But there is always a group of price-sensitive consumers, it is difficult to become a customer of Qin Bay beer.

Half Cliffs use a bundled packaging form, half of the box packaging, the factory shipments price 1.9 yuan bottle, the hotel retail price 3-4 yuan bottle, the price of surhaped supermarkets 2.2 yuan.

The factory of Qin Bay beer is shipped 2.4 yuan, the hotel retail price 4-5 yuan, and the food and supermarket retail price 3 yuan bottle.

With the strong development of the dealer network, the hotel's destination rate in Qin Bay is rapidly improved, and the sales contribution rate of hotel channels reaches 80%, while the diversion of is large, slowly advancement.

"I heard that Qin Dong wants to fight us from products, prices, channels and promotions." Chen Shikai's acting style is nothing else, the meeting is directly held in the market, "Comrades, the battle of life and death, life I can have a few times, when I can't fight, I will give me my eyes, pull up the sleeves, this summer, we have to take our lost market ... "

Zhou Fenghe, Wu Geng, Luo Ling, Wang Xinjun ... The generals under the hand also played the spirit.

Looking at this supermarket, the full Qin Ban beer on the shelves, walked into a restaurant, and the people who drinked the Qin beer suddenly increased.

Leaders don't talk, Luo Ling laughed to spend the branches, "Qin is a way ..."

I haven't finished it, Chen Shifa glanced at her.

"Beer, Qin Mazhong Beer ..."

Chen Shifa has not spoken, and the truck in the door is parked outside.

Everyone's eyes are in the car, oh, is the hipster of beer, everyone will find different places soon.

A new beer, packaging is very simple, simple, no flowers, lotus decoration, only four big characters in Qin Bay beer.

Oh, behind, there is a small word, "Qin Ban beer, dedicated to the public consumption."