National Beer

The other brewery can be thought of on the grassland, Qin Dong may not have to plan.

Near the Qin Festival, he made the Xi'an Tang Dynasty to send beer, plus the gift of so many brewery, and the relatives on the grassland have been drinking a spring.

For the factory manager of this Shazhongquan beer, Qin Dong's impression is very deep.

"Belg grid factory long, hello. We know your name, in Shazhongquan beer ..."

Qin Dong said his name, so that the Leg was surprised, he also heard of Qin Dong's temper, talking straight, "Chairman of Ge Rico, is difficult to operate, I miss you, I miss you I can give us an idea. "

Do you want me to give you an idea?

Qin Dong smiled, Wuhai in the western part of Inner Mongolia, Shazhongquan beer is the boss that is not allowed.

"Well, my thoughts are, you can consider the train, um, transportation is convenient, can also be sold to him or abroad ..."

"Take the trains on the train?" B will, "sell our beer on the train?"

"Of course, you may also change your ideas, such as the title ..." 5412,6078 trains After the name of the Wuhai, Sha Zhongquan beer is named, you can let more passengers know.

"Well, let's try," B will be very happy, he did not expect Qin East to point to himself, he has been a little can't wait, "

Qinwan, the Standing Committee of the Municipal Party Committee.

"Today, this Standing Committee is specially listening to the work of Qin Bay brewery, solving some practical difficulties in the factory ..." Yu Guo Rong and Peng Gaoyi, "Guorong, you said."

Li Guorong supported glasses, but turned to look at the self's partner. "Inside my Lord, the old Peng Lord, or let Lao Peng Xian report."

Peng Gaoyi did not resign, together with a team a few months, two people have a tacit understanding.

"... Now Qin Bay's beer problem is that the sail is very large, the ship is very small, the brand of the Beer Qin Bay is very sound, but the annual output of Qin beer has only 20 million tons.

In order to solve the problem of the influence of Qin Bay's beer influence and the volume, we have developed a "big famous brand" development strategy, planning to use a variety of capital operations such as merger, bankruptcy acquisition, joint venture plant, and establish a beer production base in the country. "

Peng Gaoyi's speech is very passionate. In the country, Guo Peng remembered in this child, and the city has held the Standing Committee of the Municipal Party Committee for a factory.

However, the acquisition of mergers, the joint venture building is required for the real gold and silver, and the mayor of the secretary is also asking. "In 1993, Qin Beer folts 1.6 billion from the capital market. In addition to spending 12.6 million introduced 4 Outside the beer production line, it is to spend 80 million to acquire Yangzhou beer, and take 80 million to buy 3 billion Hans. "

Everyone understands, that is, the fact that Qin Ba's account is clear and more than a dozen billion is lying in the bank.

The people present are also in this account, although the account is already an old account, but it is related to the acquisition of Qin Beer, and now the Qin Baore is still not tossing. Everyone is very cautious, a Standing Committee I have been cautious and make decisions are also very cautious.

"In these two years, Qin Ba has invested more than 2 billion funds. This money can be used to build 100,000 tons of beerry, but now only 40,000 tons of production. Not only don't earn money, but instead Losing more than 6 million. "

"But this doesn't block our choice to acquire this road, this is a big relationship with the industry attribute." Peng Gaoyi saw the expression on the face of the standing face, explained soon, "The carbon dioxide concentration of beer is high, alcohol can Dissolve a variety of organic matter, and the glass bottle is used as an inorganic withstand voltage, not easy to deform, and it is best to store beer. However, the glass bottle is heavy, plus the return bottle problem, the transportation cost is extremely high. Therefore, if you produce the beer produced by Qinwan, transport to China Other regions, the price is high ... "

"We understand," Mayor Guo Peng inserted a sentence, "So, the road to mergers and acquisitions must be taken, but the object of mergers and acquisitions should be cautious." The high officials of the city also nodded in the national voice. He didn't talk, and the Peng Gaoli continued to continue. .

"Yes, Qin Buy has the ability to have money to make mergers. It is important to choose the mergers and acquisitions, and no longer appear in Yangzhou and Xi'an."

"The production of raw materials and crafts of beer is not complex, water, malt, hops are basic raw materials, malt manufacturing, saccharification, fermentation, filling is the main step. Before consumption upgrade, the production of Chinese beer companies is almost from American industrial beer. The so-called industrial beer is to maximize production, and add inexpensive cereals (such as rice) and additives such as inexpensive grains (such as rice) and syrup. "

Peng Gaoyi said, "For a long time, the competitive barriers in the beer industry focus on scale and channels, rather than products and brands. Now, we have lost initiative on the market share, and we must use large-scale mergers and acquisitions. Falling up and chasing, retakes our market ... "

The meeting opened smoothly, and it seems that M & A has become an inevitable choice for Top Buy for the wealth of wealth.

"What kind of situation is the market now?" Yu Guo Sheng Secretary inserted.

Peng Gaoyi looked at Li Guorong, Li Guorong did not read the past an encouragement of the eyes. "Now the market, I use a sentence to summarize, that is, there is a wolf, there is a tiger, and a group of small mice."

"Hey, you said." Continental Society, even the curiosity of the Standing Committee also mentioned.

Peng Gaoyi smiled, "This wolf refers to foreign beer giants, tiger, is the domestic beer, small mice, as the name, the small mouse, as the name suggestion, is a small and small beer company in Shanhai Province." He saw it in the national voice. " And Guo Peng, the two party and government one hand also staring at him, "Based on the above analysis, the solution given by Lao Li is 'Lowering the wolf, let go of the tiger, go home first to grasp the little mouse', ie First, we must go to the provincial and medium-sized beerry, and the small mice who are not willing to be smashed.

He is very arrogant, but the conference room slowly silently, Guo Peng may raise his hand, "Lao Peng, you think that there is no small mouse in our door." The conference room laughed. The Standing Committee opened to this extent, no one, provoke a few small secretary probes to look forward to the brain.

Obviously, everyone knows that the small mouse in the mayor is who is, because in Qin Bay, there is a hover beer in Qinhou, but now, at least in the Qin Bay market, the mountain beer is not weak in Qin Bay beer.

The current Qingdao market is fully occupied by the mountain beer. Qin Bay people can't drink, drink Qin Bay beer to develop to Qin Bay beer, can say that in the Qin Bay market, Qin Ba is being taken beer Chasing.

"This is not a small mouse." When the National Secretary finally broke, he looked to Li Guorong and Peng Gaoyi,