National Beer

The three provinces of Northeast is located in the high latitude area of ​​China's most east, and the three provinces of Heilongjiang, Jilin, Liaoning, the total population is close to 100 million, and the total consumption of beer and per capita consumption are in the country.

There are many consumers, the market capacity is huge, and the roots of drinking cultures are very deep. Therefore, there is a pivotal role in China's beer market sector in China. It is a must-fight for beer companies.

As the land of Longxing, the Qing soldiers are from the south of Northeast, sweeping the country, in front of me, Zhao Gang also has this point, and the Northeast operation into the big camp of China, relying on the northeast, and scheduled the whole country.

"Dariei is not living, don't you engage in a new beer?" Zhao Gang smiled.

Dalini is not visible, but Dareni is not the same as Qin Dong, "Well, before the end of the year, occupation of the Northeast Market." Qin Dong understood, "for a month, occupying Shenyang Market."

Lu Xu took a shot of his head and he sounded.

"So confident?" Zhao Gang's eyes were very god, "I don't believe it."

"If you don't believe, you will be a bet. If I lose, I have lost it. If you lose, you will exit the Binhai." Qin Dong didn't stare at Zhao Gang.

"Transaction." Zhao Gang did not hesitate, he reached out, "in January, gentleman said ..."

"Happy Horses a whip." Qin Dong laughed, two hands were gripped.

Monthly star, sea breeze, when several people drink, I can't find it, I finally withdraw.

"Qin Dong, is a stick, occupation of Shenyang for a month, Shenyang is the big camp of our moist to expand the beer. He thought he was, the Japanese devil, I was not the Northeast army ..."

Zhao Gang took all the way through the way, spitting all the way and also put Qin Dong all the way.

Similarly, Qin Dong returned to the hotel, while squatting on the toilet, I was also vomiting, "Zhao Gang, he didn't understand beer. How did he know that my beer is powerful, he is a stick ...... "

It seems that all the best, only owe Dongfeng.

Zhao Gang did not dare to neglect Qin Dong, and strategically despise the enemy, and the tactics must pay attention to the enemy.

In the Shenyang market, Zhao Gang's beer sales channels were extremely used.

"Products and other factors are no longer the key to success or failure of the enterprise, and the marketing channel will gradually become the leading factor of the market."

Zhao Gang's "Manufacturer-Operator-Distributor-Terminal" model, transforms wholesalers into operators, most sales work is responsible for the manufacturer, the sales management personnel of ice and snow beer directly enter the retail store, restaurant and other terminal sales, service , Exhibition and maintenance price system.

Moreover, the wealth of the wealth of the wealth, monopolize the terminal in the way, and it is undoubtedly a tight spell on the competing head, other brands should be almost unobsive.

"Qin Dong, I am waiting for you."

The rule of troops were completed, Zhao Jiang quiet came to Qin Dong to come.

Shenyang, 1998, this year, Shenyang High-rise Building is not so much, the sky is grays, the familiar color TV tower is the highest building in the northeast.

Drum Tower Shopping Mall, Hengardi two, Dongfeng Shopping Mall, Qinjiang, in this nine-eighth city, he is preparing to put his alone seven swords, teach to Yunlong.

"Zhao Gang has thought that Shenyang is gold soup, his distributors and terminal models we can't break, we now specialize in his terminal ..."

Due to intelligence, humanity and financial resources, most is empirical, channel outlets are not solid, that is, a dealer cannot get all the sales terminals in the region, resulting in the best of doing well. It may be one-third of the possibility of doing half of the entry.

So just want to make the channel fully penetrate, this sales will come up!

Qindong has long carefully designed a "seven-chetmathe end of the Siji Terminal" scheme aimed to quickly increase the terminal sales in a short time, "this program, don't talk more, you only need to die hard for five days! Five days later, face-to-face drills , Ultimately active simulation test! "

Qindong issued a task directly from more than 200 sales of Darini's brewery.

"That's it……"

"Solitary seventh sword ..."

......

Pulling to Shenyang sales team and uncomfortable, as long as it speaks whims, Yun Yunlong is a righteousness that is welcome.

"Why, you don't believe it," Qin Dong did not sure. "After a month, there was no effect, I didn't step into the northeast of the northeast."

In this case, the sales finally began to seriously see the "martial arts cheats" in his hand.

The specific scripphosis has "Enterprise Key Introduction", "Personal Humorization Introduction", "Product Bright Point Introduction", "Policy Introduction", "Negotiation Method", "Signing Express Essentials" and "Service Professional The seven major salesperson must master the free marketing skills.

All the words and essentials are used by Qin Dong's digital coding, language refining, so that they can basically do inverted. Finally, it is still eliminated 5 sales available.

"Okay, next week, we started the model market Raiders."

Qindong divided more than 200 people into more than 100 groups. Two people were a group, then through the city map, the entire city was divided into 10 areas, and every ten groups were responsible for one area, and the target object of the previous survey was expanded according to the target object of the previous survey. The hotel returned to the hotel in the evening conducted a summary, and corrected the work on the next day.

At the same time, it determines the principle of breaking according to the terminal type, the specific steps are the first small and medium-sized supermarket, subtraction, shop, and then burn the baking stall, and then the nightclub, and finally overcome the hotel, the big hotel, etc. More difficult bones.

"How is it, can it be?"

Yu Yunlong has been sold as ordinary sales today, with a sales of toll four to enter a store.

Although the fee quad has passed the assessment of the Shanjian, but he is not as confident as Yu Yunlong.

"Go in and see again." Yunlong is a solid, do not say nonsense.

These independent small and medium-sized supermarkets are some pure private stores, some are some institutional chains.

"Boss, Darini beer has also 50 years of history, as long as you purchase, we will have various support ..."

These support are more attractable for these small supermarkets, such as adding promotional personnel, providing steel independent shelves and souvenirs such as refined lighters and keychain;

At the same time, because it is a fast consumer product, the bosses know that the turnover rate of this type of product is faster, and the advertising plan provided to them, so it is very attractive.

Dareni beer, the boss is still hesitating, "Shenyang people recognize ice and snow beer, so I will try it first, I can pass me, I will enter the goods!"