National Beer

With the mind, the national policy and He Hongtu are definitely the "enlightenment" in China's beer industry capital.

Since the early 1990s, national policy and He Hongtu entered the beer industry with whirlwind, and quickly became one of the largest companies in China's beer industry, but only a few years, they walked to the fields of selling mills, which made He Hongtu how I don't want it.

Today, he came to the Peaceful Hotel early, blowing the rivers in the evening, sitting on the terrace of the hotel, you can overlook the Pujiang, or you may watch the lights, life is too comfortable.

When the young figure appeared, He Hongtu went up and greeted, "Qin Dong, we met again."

A few years ago, Qin Dong was still the general manager of the beer, now is the chairman of Qin Ba, "I and Mr. is an old friend." Qin Dong smiled and smiled.

He Hongchao's clothes are very particular, no matter when there is a taste.

"I am coming this time, one is to redeem the friendship, the second is to chat with Qin Dong's beer industry."

"Mr. He wants to ask, with a powerful capital advantage, why do the national policy go to the place of selling factory?"

Qindong speaking is very straightforward, but He Hongtu is seriously asked.

"Qin Chairman, I can say, I have been paying attention to you."

"Now you and me are actually a road, all kinds of beer companies that can merge with mergers ..."

He Hongtu is very high in Qindong, he believes that Qin Dong is a model of the Chinese brand to use capital power.

After Qin Dong went to Qin Zhou, it began to acquire large-scale acquisition.

Going to now more than ten brewery, and has already raised a beer.

He wants to expand production capacity to 5 million tons, in 17 provinces and city layout in the country, complete the domestic market strategic layout, "This is a big hand!" He Hongtu praised.

But confession, the Chinese brand that has just been using the capital great has nothing to have a heavy burden, let Qin becomer have a heavy burden, but it must be clear, Qin Dong uses capital to do a big idea, but this One idea was proved again in the acquisition of AB, only capital is the real "Terminator" of the beer industry.

And it is also conceivable that if there is no Qin Dong's large-scale expansion, will the Qin becom will become a fish on a beer cutting board? After all, the strength of beer companies must be based on a certain scale.

If you don't believe this point of view, you can go to see Haizhu Beer. This brand with Qin Ba, Yanshan Three-five, which later faded out the ranks of the national first-line brand.

"Indeed, we are now a road, but the way is different." Qin Dong smiled from the coffee, "I can eat garlic and drink coffee, and Mr. He will only drink coffee, will not eat garlic "

How do you say this? He Hongtu is very humble.

"Now, Chinese beer companies are very weak, and more than 50,000 tons of brewery are mostly acquired by foreigners."

But why is the national policy swallowed by a weak competitor?

"My point is that blindness, etc., causing you to go out."

"In fact, it seems that there is still a deeper reason. You have a large extent of financial capital, and there is no brand, and even don't even at least at least."

"The Market of Guosheng Group is too dispersed. In Hangzhou, Quanzhou, Jinzhou and Yantai and other places are all placed. Although this layout is very powerful, several factories cannot form a front of each other, take each other.

When a regional market suffers from competitors to attack, they can only save, and they cannot expect the rescue of "Brothers", and I can't talk about the establishment of the base market that has advantageous share.

At the same time, the national policy has not been in the profit center in the beer industry, and it will not talk about the effective integration of several factories ... "

I know if I will shoot it.

Qin Dong said that these is indeed a fatal mistake of national policy, He Hongtu asked, "Qin Dong, you also know that I am very close to you, if you come to the country's beer business, what do you do?"

"Have you been to the northeast, do you know the mushrooms in the forest?" Qin Dong asked, "the growth of mushrooms is a one ..."

The so-called mushroom tactics actually occupy a small regional market, forming a small mushroom, letting these small mushrooms grow up during the integrated process, and finally become a "mushroom cloud", become a big "mushroom".

He Hongtu did not speak, and later nodded. In the end, it was an expression of remorse.

"If I sell the brewery to Qinfeng ..." He Hongtu finally said the topic.

"We are all accepted." Qin Dong smiled.

"I mean, the beer mills in Shanghai, Quanzhou, Jinzhou, Yantai and other places, packaged to Qin, or your Beihai Group, so, in addition to Hangzhou and Quanzhou, these mushrooms are connected together ... "

Such a proposal, Qin Dong can't do it.

He thinks on a while, "is still made by the market, of course, Xiao Chu, the Beihai Group also contacts Mr. He."

In this case, He Hongtu's heart will lead God, he stood up and holds Qin Dong's hand. "This is a dinner between friends." Let's talk tonight, I will go back to Singapore in tomorrow ... "

"Mr. He, if there is no such thing tonight, I want to ask, will you sell companies to Japanese?"

"I have been in China when I am young, I also insert the team in the countryside. I know the Chinese feelings. I am also half a Chinese, and money is sometimes not the most important. Although I am a businessman, but I have a history. There must be a conversation to the folks of the team ... "He Hongtu said very emotional.

Qin Dong smiled, "Mr. He, this is the most comfortable sentence I heard with you ..."

......

He Hongtu immediately left, Tao Amate represents the Shanghai Brewery Leading team to send him.

"Amate is hard, I have been in my eyes for a few years. You have to ask, you are going to ask, who is going to sell it ..." He Hongtu's eyes are full of people, "this I can't talk about it, but I will give you a guarantee, I will find a bright way to you ... "

"Have you seen the book of Nan Huajin?"

"I haven't seen it." Tao Amia shook his head, he didn't even know these three words.

"Nanshi said that there will be three hundred years of good luck in the future, China's Shenwu Jingqi, has come." He Hongtu looked at Tao Arms, "Okay, go, I have to go, um, I will always come back to see you." of……"

"He Mr., I don't understand, what do you think ..." He was held by Zhang Ruigang, Tao Amatered out.

"I am planning, so I told you that I borrowed a word in the Emperor Emperor of the Emperor River, I also found a kind of gnome, I can't help you. The master ... "He Hongtu's eyes are deeply.