Peerless Genius System

Zhang Dashan came to Xia Hai, not only to relax with Shao Lo, but more importantly to share some work for Shao Lo. After all, Jiangcheng headquarters is stable as Taishan. Without him, he is actually the same, and Xia Hai is different, which is like opening a new territory, there is no less than a vicious war with local competitors.

At the beginning of the month, Lo Fong officially embarked on the stage of the summer sea!

Prior to that, advertising was well done, and promotions in various stores were under way. The various pastries catered to the tastes of the Xia Hai people, with a slight reduction in sweetness. The variety was also developed through the efforts of the genius designer Lo Qi, dozens more than Sumir.

But apart from the popularity that just opened, since then, only a handful of customers have entered the store and consumed. Against Sumir, passenger traffic has remained, as if the addition of Luofang had not affected them at all.

[Luofang Xiahai Branch]

In the conference hall, Sholo was dressed in a suit, sitting in the main seat, his right hand had a rhythm tapping on the desk, before that, he was not sure it would turn out like this, you know, his Lofong was well prepared before entering the summer sea, various kinds of research, propaganda, store decorations, etc., it can be said that Lofong changed his many places to adapt to the market in the summer sea based on the soil and water style of the summer sea.

“Ladies and gentlemen, tell us what you think. ”

Sholoh's slow trail, his limited abilities on his own, necessitated a brainstorming exercise, a re-examination of himself and finding the underlying reasons.

In addition to Zhang Dashan, Li Zimeng, Luo Qi and others present, there are also the senior management of Luofang and the store manager. The huge silver screen is connected to the senior management of Jiangcheng headquarters. It can be said that all the company's important cadres participated in the meeting. Zhang Dashan's position has been consolidated, so Sholo is not worried about the impact that attendance on Zhang Dashan's authority would have on such occasions.

“President Shaw, I think it was the Xia Hai people who developed the habit of buying pastries in Sumir, and five years ago a baking chain called 'Flying Snow’ broke in, and so did what happened to them.” A man stood up and made his point.

Sholo nodded: “In your opinion, what should be done? ”

“Habits are hard to change, changing Summer Sea habits can be a long process, and we can't afford it, so we have to change ourselves.” Men's way.

“Go on. ”

“According to my research, 80% of customers belong to the middle aged, and the middle aged pay more attention to health care and wellness. If we launch a Chinese medicine health care pastry, it will produce more efficacy to reduce blood pressure and anticoagulant fat, and I believe it will drive the turnover of our company. ”

Luo Qi immediately said no: “We are not doctors, much less understand what Chinese medicine, how could we develop such a pastry!? ”

“Minister Lo, that's just a marketing tool, and our pastries don't really need to work that way, just let the customer think it works that way.” The man said.

“Isn't that a lie? ”

Luo Qi frowned and looked at Sholo, "Big Boss, this is a losing move, absolutely not feasible, the company's credibility takes precedence, once the reputation is damaged, it will be difficult to win customer approval again. ”

A lot of people nod their heads and think that Luo Qi is right, even if he wants to improve his performance, he can't be a liar.

Sholo waves, tells everyone to calm down, and then asks, "Any other thoughts? ”

A female executive stood up: “I did a study myself, randomly selected 10 stores, asked 50 customers why they chose Sumir instead of us, and they all answered the same question, saying that Sumir was an old brand, they trusted Sumir, and many of them knew that the sponge in the cigarette butt was used as a meat pine by Chinese State-owned black heart merchants, and in order to be able to extend their shelf life, many preservatives would be added to the pastry. ”

“Don't they know we're an old brand too?” Zhang Dashan Road.

“President Zhang, we Luofang can be said to be an old brand in Jiangcheng, but looking at the whole country, we know that there are still a few of us in Luofang, although last year we Luofang made a lot of noise, as long as the time passes, everyone quickly forgot, for the Xia Hai people, we are a baking merchant who doesn't know the bottom line, taking our human nature, a familiar person will always make us more trustworthy than a stranger. ”

Hearing this, Zhang Dashan mute, he is not arrogant enough to know Lofong all over the country.

The female executive continues: "The way to increase turnover is to have the Xia Hai people trust us in Lo Fang. I think we can release the image of the pastry made in the factory, put it in the store 24 hours for customers to know. All the process is displayed in front of customers, let them know how our pastry is made. Of course, the image shown must be positive, such as hygiene. ”

Everyone whispered because the idea was too bold.

“This will not reveal our trade secrets, we have worked so hard to develop a new product, the opponent can know how it is produced without having to blow ashes, which is a loss for us.” Li Zimeng put down his pen and raised his question.

The female high pipe: “There is a real risk, so the 24-hour image needs to take the most critical part off. Most of the customers are unprofessional, and they can't see that we've taken one of them off, and they just think this is the whole process of pastry production. ”

Everyone nodded and thought it would work.

“Mr. Shaw, Mr. Zhang, let me tell you what I think. ”

Another male executive stood up, “Compared to Sumir, we Lo Fang belong to foreign visitors. Apart from adapting to the local soil and water style, we don't really have much advantage in price. As Minister Wang just said, 80% of customers are middle aged people. The consumption view of middle aged people is not much different from that of our young people. They will prioritize comparing prices, and they will tend to prefer those with lower prices. In their view, pastries may all be the same. Since they are all the same, why not choose cheaper ones, so as to save money? ”

“You mean we lower the price a little?” Zhang Dashan asked.

Male executives nodded: "Yes, we should not be thinking about profitability at this stage, but about stabilizing our heels in the summer sea, so long as the goal is to recover the cost, and the rest, once we have completely stabilized our heels in the summer sea. ”

“Price fights don't always win Sumir! ”

Li Zimeng said, “Not to mention Sumir's own strong economic power, his boss Su Li also has a very good friend, she is the president of China Pharmaceutical Group, once there is a price war, we have no power to fight back. ”