Perfect Superstar

“Tell me exactly what you think...”

Lin Zhijie asked Lu Chen: “What are your thoughts on the release of this album? ”

After listening to the seven songs in Lu Chen's first album in the studio, he pointed a lot at Wang Jing and Wang Hui. Finally, his words were not exhausted. He dragged Lu Chen to the reception room and asked about the distribution.

Ben Lin Zhijiejo met Lu Chen to persuade him to join Flying Stone Records, but did not achieve his purpose.

Out of the idea of bringing new people, he doesn't mind doing Lu Chen a favor.

Totally temporarily, Lin Zhijie suddenly became interested in the album Lu Chen was producing, so he came to this small studio to try it, and listened to it!

As the music director of Flying Stone Records, Lin Zhijie is also the industry's old Jianghu, he acutely discovered that Lu Chen's album, in addition to the quality of the work itself, has a very uniform and vivid style, and focuses on nostalgia.

Unlike the most popular fast-track songs of the day, Lu Chen is clearly not targeting teenage boys and girls, but pop music enthusiasts born in the 1970s and early 1990s.

It's a huge group!

Domestic popular music, which once had countless splendors in the 1980s and 1990s, was influenced by the popular trend in Europe, America, Japan and Korea after entering the new century, and eventually formed the current pattern.

What's popular now? It's new idols, fresh meat, quick-dancing, rap songs... new generations of young people chasing fashion worshippers, rebellious spirits, dislike the traditions of the past.

The parents of these teenage boys and girls are the backbone of society and most of the economy is good, so they can't afford to go after the stars, they like to buy the products around the star idols, and they don't care if the concert costs hundreds or even thousands.

Therefore, domestic entertainment media companies struggle to cater to their tastes, bring in the European, American, Japanese and Korean set of things to localize, and earn a lot of money from the fan economy.

Competition among entertainment companies has reached the extreme, and entertainers have been trained in large quantities as if they were products of the pipeline, consuming as much as possible the huge market brought about by young fans.

But what about the 70s and 80s?

They may be passive in accepting new music, may be fond of new idols, but there is still a lot to remember and insist on enjoying the classics of the past.

The most typical example is Tan Hung, who is almost in retreat. Last year, he held a concert at the National Stadium in Beijing. Tens of thousands of tickets were sold out in three days!

Why? Because Tan Hong still has thousands of fans who like him, they may not be young anymore, but they still have the power to spend as much money on idols as young people do.

Lu Chen's album, all seven songs already completed are folk songs, with a strong nostalgic smell. His talent and attention are shown therein, making Lin Zhijie move!

So Lin Zhijie wanted to help Lu Chen more in sales distribution, so that this album would not be dusty.

It deserves the honor it deserves!

Lu Chen and Lu Xi looked at each other. The latter indicated that he would still answer Lin Zhijie's question himself.

Lu Chen thought about it and said: "Mr. Lin, here's the thing...”

Lu Chen's idea was to make his first album, including CDs and USB drives, through Flying Stone Records, while separating the regular, collectible and luxury versions to determine the quantity by fan ordering.

In other words, fans order as much as they want, and this is how much they pour, minimizing the risk.

In addition to processing, Flying Stone records also have to be released through their channels.

This channel is the Xinhua Book Office with branches all over the country!

Xinhua Book Office, a large State-owned book distributor, has been established for 70 years now. It is affiliated with the Ministry of National Communications and the China Publishing Group and has up to 15,000 sales outlets, with headquarters in Beijing.

In the past, people bought books, and basically everyone went to Xinhua Book Office to buy books, especially textbooks, and the state also distributed them through Xinhua Book Office, so the annual sales were amazing.

But in the new century, the country fully liberated publishing restrictions, combined with the rise of online shopping, hit the Xinhua Bookstore's dominance greatly, and profitability declined annually.

Branches in many remote locations rely on rental storefronts to keep their businesses running, making little money selling books.

The dilemma facing Xinhua Book Office is quite similar to that of Flying Stone Records. In recent years, the senior members of the Book Office are also seeking new changes and expanding multi-party operations to take full advantage of their advantages.

For example, Xinhua Book Office used to sell cassettes and CDs, and now these things are eliminated, falling, falling, there is no profit. For its part, the Book Office cooperates deeply with entertainment brokerage companies to sell various peripheral products of celebrity idols, even concert tickets.

Because of the influence of Xinhua Book Office and the genuine edition, entertainment brokerage companies are happy to use this channel to expand their fan community, a well-established operating process was developed early on.

Flying Stone Records is one of Xinhua's partners.

Lin Zhijie understood: “Do you want to pre-sell online before shipping to Xinhua Book Office? ”

This way of selling has been around for a long time, fans can order products from celebrities on the official website, get the corresponding certification codes, and then take their phones to the local Xinhua Book Office sales outlet to sweep them and get something.

For entertainment brokerage companies, this way of selling greatly relieves their pressure by handing over all of their manufactured products to Xinhua Book Office, which uses the latter's powerful logistics system and vast sales network to ship.

Combined with the direct sales of the website, a complete sales system has been developed, and the cost has been reduced to a reasonable level.

Lu Chen smiled: "Yes! ”

He actually has a different sales plan, inspired by the world of dreams.

It's just not a good time to tell Lin Zhijie.

Lin Zhijie nodded his approval.

Lu Chen obviously did a lot of homework beforehand. He has a basic understanding of the distribution process. Choosing Flying Stone Records for cooperation is certainly not a temporary idea, obviously after careful consideration.

But that doesn't mean that Lin Zhijie really likes the album's sales prospects.

After all, Lu Chen is still a newcomer, although he has accumulated a lot of popularity in "Singing China" to win the championship, it is not simple to want to translate popularity into tangible benefits.

Lu Chen's biggest problem is that he doesn't have a complete and experienced team behind the scenes, lacks networking resources, and spends only a few fans' impulses is doomed to go a long way.

Lin Zhijie really doesn't want to throw cold water in Lu Chen. Moreover, it is not purely bad for young people to suffer a little frustration.

So he didn't say anything more.

“Then finish this album quickly, and I should be able to help you with the flying stone. ”

Lu Chen thanked: “Thank you Mr. Lin! ”

With the help of this music director of Flying Stone Records, it's really much easier for him to put the album there for distribution!

Lin Zhijie said seriously: "Remember to pay attention to quality, details can't be so-so, besides..."

He asked, "Did you make it up for Wang Jing? ”

Lu Chen replied: "Yes. ”

Lin Zhijie sighed and warned: "You need to strengthen it in this area. With your talent, only by participating in the compilation can you fully express the essence of the work to the maximum extent possible. ”

Really good singers can often write and compose songs. Of course, it doesn't mean that you have to know how to compose songs, but both undoubtedly have great enhancements to the work.

After all, others do not necessarily fully understand the intentions of the creator, and there are obstacles to communication.

Lu Chen is not a professional, and weak compilation skills are normal.

Lin Zhijie hoped that he would remedy the shortcomings in that regard.

Lu Chenlan: “I thought about it, I thought about listening to the Beijing or Beiyin lessons, but I heard that the sidelines are difficult. ”

Lu Chen already had this idea. However, he asked Wang Jing, knowing whether it was Beijing or Beiyin, side hearings were very difficult to handle, the college side was very tightly controlled, only a few copies were handled out a year.

As for the other private institutions that go in casually for money... save it.

Lin Zhijie laughed: "It's very good to have a learning spirit. I know two professors of Jingyin. I may be able to hold a side hearing for you, but I can't 100% guarantee it. ”

Even if it's not guaranteed, it's a surprise!

Lu Chen hastily said: “Thank you Mr. Lin! ”

“You've thanked me many times today...”

Lin Zhijie shook his hand and said: “Since you called me a teacher, it is also our fate, I am willing to help. ”

“The key is for you to work on your own! ”

As long as it does not affect his interests and those of the company, Lin Zhijie is willing to help the young man in front of him, who sees a different trait on Lu Chen.

Do me a favor and get lucky. Why not?

Lu Chen nodded hard.

He knew that this was a real debt and that he would have to return it in the future.

Lu Chen is undoubtedly lucky. On his way to success, he has encountered such obstructors as Zhao Deping, Jin Hongwei and Zhuang Hao, as well as leading men like Chen Jianhao, Tan Hong and Lin Zhijie!

Lu Chen and Lu Xi sent Lin Zhijie's men away.

Back in his studio, Lu Xi flipped out his notebook and said to him: “This afternoon, at 2: 00, you are going to Baidu Cultural Brokerage Company. I have already told Wen Zhiyuan, the director of the brokerage department over there, that he will arrange an interview with the artist. ”

Lu Chen said without false thought: "Okay. ”

He wants to make money, make lots and lots of money!

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