Perfect Superstar
Chapter 167: Silent Majority
Choi Zhengzhi's "Fire" rating on Feixin Music Network is 40,000 +. A careful person who clicked on the comment area of the album can see that the comments in it clearly show a polarization.
More than half of them are positive reviews, and there are lots of short reviews that are "Top Rated" such as "Awesome!” “A great album!” Ten positive ratings such as "Supporting Jung-Jung-Opa” are numerous, and there are many repetitions of the same content.
These comments are lined up very neatly.
It smells like false prosperity.
There are, of course, some positive reviews of the detailed reviews, although they are undoubtedly far fewer in comparison to the poor reviews.
Low ratings are more realistic than high ratings. Many members who have purchased the album do not have a high rating for "Fire". The prevailing view is that the album is too Korean in style. It gives them a uniform feeling and doesn't have many surprises and highlights.
Some people regretted buying it, although it was only $8, it was enough to buy a "Fire" single.
It's also ironic to say that the songs in this album are like Korean cosmetics —— they're all fallen out of a mold, and several songs are like twins.
There's even a scream for a refund!
In contrast, Lu Chen's "You at the Table" also has about 40,000 reviews, a little less than "Fire".
But more than 90% of the comments in this album are positive, and most of the comments have something to say, not the kind of static, simple reply.
Some like "You at the Table," others like "The Flowers," others appreciate "Love Feng Dust," and others listen to "The Brightest Star in the Night Sky" dozens of times, but are not tired of it.
"I love this album by Lu Chen because it brings me back to my beautiful school days, to my first love, to my brothers who slept in my bunk, to those who liked me and I, and to my youth who couldn't be traced back. ”
“Although I've heard most of the pieces live, the entire album is very different, and the composition and accompaniment are very thoughtful, and the $8 is worth it, and I'd rather buy a CD record. ”
Another ID called "World Traveler” says: “I've seen Lu Chen sing in China for a long time. I was really touched by several songs at the time, so when I found out about his album, I bought the download the first time, no disappointment, it felt really good. ”
“For this album, I want to say, Lu Chen, you are an extraordinary singer! ”
Similar comments have been made, and some have even spoken about their youth.
Such an atmosphere of commentary contrasts sharply with Fire!
It also deeply stimulates someone.
Boom!
A worthy nameplate mouse was heavily photographed on the desk, and the plastic at the bottom broke apart, revealing the circuit board inside and watching it die.
Choi Xiuyin hurried over to hear the noise in the room and still held his phone tightly in his hand.
She looked at her brother sitting in front of the computer with great concern and opened her mouth without knowing what to say.
She and Choi Zhengzhi should have left Shanghai today to go to Sha Cheng. As a result, the sale of the album was delayed, and the itinerary and announcement schedule had to change with each other. The consequences were very troublesome.
It's just that Choi Zhengzhi was in such a bad mood that Choi Xiuyin didn't even dare to persuade him.
She knew her brother's personality too well. She was used to going smoothly. She was upset when she encountered setbacks. All kinds of bad temper followed her. Now it's okay to break just one mouse.
Today is September 11, Lu Chen's "You at the Table" album sales exceeded 150,000, and the big sale has been finalized.
There's even hope for [Platinum Records]!
Choi Zhengzhi's "Fire" sales jumped directly, barely more than 90,000, and the gap was desperate.
In just three days, it was as if he had fallen from heaven to hell.
Even this sales performance is pretty good.
After a moment, Choi Zhengzhi asked, “Sister, did the company call you again? ”
Choi Xiuyin sighed and said, "Yes, the company is angry, the promotion of the new album has been stopped, and you will no longer buy the list, so you have to get to Sha Cheng tomorrow, otherwise..."
“And Mom and Dad called to ask about you. ”
Choi Zhengzhi was stuffy in the hotel for two days, didn't answer the phone without notice, and the company was furious.
Although she used the pretext of illness to obfuscate, she could not hide it.
Choi Zhengzhi reached out to close his laptop and rubbed his face hard. The voice was dull and said: "I see. Tomorrow we will go to Sand City, and you can reschedule the trip behind me. ”
“Okay!”
Choi Xiuyin was also very happy to see his brother revitalized: “It doesn't matter if you lose this time, you have a chance to defeat Lu Chen in the future! ”
Choi Zhengzhi nodded forcefully.
But his mind is still full of comments that he saw on the internet, bad reviews about himself and good reviews about Lu Chen, as if it was a prick, stabbing him like crazy!
Lu Chen!
With that name in mind, Choi Zhengzhi vowed that one day he would wash away today's shame!
On September 12th, you at the same table sold over 180,000.
Sept. 13, over 200,000.
September 15th, 250,000!
In seven days, the album has created the best weekly sales record of FM Music Network in six months, and even overpowered several leading domestic singer albums, making it the best new album sales record in years.
In contrast, Choi Zhengzhi's "Fire" is much less colorful, selling a total of 110,000 for 7 days, less than half of Lu Chen!
As a result, there are far fewer voices on the Internet about Lu Chen painting the list.
The reason is very simple, because everyone knows that Lu Chen is an independent entertainer. He doesn't have a strong entertainment brokerage company behind him. If you want to buy a sales volume of 20,000 or 30,000, it's possible that this number will be completely different.
Unlike physical album sales, singer album sales tend to account for around 50% of total sales in the first week, and 250,000 weekly sales mean that "You at the Table" is likely to end up surpassing 500,000.
500,000 copies, which means [Platinum Records] certification, and 4 million sales results!
After deducting 10% tax, Lu Chen will get 1.6 million!
How much did he invest in this album, probably hundreds of thousands?
All songs were written by Lu Chen himself.
It's a lot of money!
The industry in the circle doesn't know how many people are blushing, and more people find it incredible.
Why does this album, which already has a live version, sell so much without a massive promotional speculation?
On the evening of September 15, Chen Guodong, certified by the Wave Blog V as “Lecturer in the Music Faculty of Beijing Normal University”, sent a long blog article entitled "Silent majority".
As a university lecturer, Chen Guodong had little to do with the entertainment industry, but his name was widely known in popular orchestras, he was a well-known music critic, and he contributed to amateur music websites and magazines.
In this long blog post, he highlights Lu Chen's album, which has received wide industry attention.
At the beginning of the blog, Chen Guodong said that he attended a freshman's party at Normal University on the 10th. As a result, he heard four songs at the party: "You at the same table", "Brothers sleeping on my bunk", "Those flowers" and "The brightest stars in the night sky"!
These four songs were all from Lu Chen's "You at the Table" album and were all welcomed by students, and several boys played and even attracted the full round of applause and praise.
In contrast, popular song and dance shows have been flat on several occasions.
And this prompted Chen Guodong to think, why is Lu Chen's campus folk music so popular with college students and sold so hot online on Feixin music?
He analyzed that this album should have touched the mood of the "silent majority."
The so-called "silent majority" are actually ordinary young people and ordinary popular music enthusiasts who live next to you and me, some on campus, some fighting in society.
They like to listen to popular music, but they don't go after the stars very much. If you want to listen to a song, search the internet for free downloads of their choice, and they don't easily express their opinions.
This huge group, often ignored by entertainment brokers in their propaganda, is not a star fan group that can make a huge profit for itself.
So the market trend of popular music is catering to the fan community, and the most popular European, American, Japanese and Korean style is the best proof that entertainment companies and singer stars are changing their minds to meet the needs of these people.
The decline in the original power of domestic music has a lot to do with this bias!
But isn't the "silent majority" willing to accept it passively?
The answer is clearly no.
They even include some celebrity fans, who have long been tired of imitating, copying and copying the entertainment of Europe, America, Japan and Korea, and who don't want to listen to a thousand uniform quick-song saliva songs, but can't help it.
Because that's what the whole market is all about.
Yet Lu Chen was born across the sky, as if a fresh breeze had blown into the popular orchestra, and his original "campus folk song” work undoubtedly showed new hope for the native creation!
So the long-saving energy erupted, the most direct reaction was to drive the sales of "You at the Table". There must be a lot of people who usually listen to free songs, and willing to spend 8 yuan to support Lu Chen.
So Lu Chen can defeat his opponent Choi Zhengzhi with the power to destroy his decay.
The latter is precisely the representative of Korean music.
It is a support, a silent struggle, a force of the "silent majority”.
At the end of the blog, Chen Guodong believes that the domestic popular orchestra should really begin to reflect!
Don't lose sight of the silent majority.
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