Perfect Superstar

Mu Chen crowdfunding, the name was determined by Li Mu Shi slate.

“Mu” stands for her and Li Mubai, “Morning” is naturally Lu Chen, Lu Chen is the chairman and legal representative of Beijing Muchen Crowdfunding Network Co., Ltd., and Li Muxi is the CEO and CFO.

Although Lu Chen accounted for 51% of Muchen Crowdfunding's shares, his shares were to be diluted sooner or later, and the company would introduce venture capital and equity incentives, not excluding the possibility of future listing.

Lu Chen had no intention of developing in the IT industry, and his eyes were always on the stage under the spotlight.

But the success of the crowdfunding net is also his success!

The website platform's first crowdfunding project was Lu Chen's album, directly related to Lu Chen's personal interests, and the more successful the crowdfunding network was, the higher the value of the shares he held!

Therefore, Lu Chen expressed gratitude and admiration for the establishment of the Mu Chen crowdfunding Li Mu Shi.

Without Miss Li's wife, the crowdfunding network would not be running so smoothly, the future was hard to say, and he would be involved in too much time and energy.

Now it's basically about enjoying it!

Just two and a half hours later, Lu Chen is still a little excited to recall.

Wave Blog's promotional blog was released at 8pm. The crowdfunding network went live synchronously. In just 190 minutes, the crowdfunding amount climbed from 0 all the way up to the current 500,000 +. The process was a little exciting!

As of 10: 30, the site had 26,820 registered members, with full 1st, 3rd and 4th support, 2,000 limited commemorative packages sold out, and 13,000 pre-sales per record!

500,000 crowdfunding goals are enough to ensure a small profit for Lu Chen's physical albums.

Originally he wasn't quite sure about it, but now the fact is that 500,000 is just starting out, and there's still a lot of room for growth behind it, which means a lot of profit!

Lu Chen only now realizes that he underestimated his influence and the potential power of his fans!

Unconsciously, Lu Chen already has a lot of real iron powder, or real rice.

Such a discovery made him happier than he had been able to achieve his crowdfunding goals.

Lu Chenxin had some thoughts, and Li Moushi was looking at him.

Originally, Li Muxi was not very cold with Lu Chen, and had doubts about Lu Chen's proposed business concept.

She even suspected Lu Chen of approaching Li Mubai.

Around the Li family, there has never been a lack of inflammatory tendencies!

But back in the capital, during the establishment of Muchen crowdfunding, Li Muxi gradually abandoned his prejudice.

The outstanding graduate of Wharton Business School had to admit that Lu Chen had provided a genius idea, and that the friendship between the latter and Li Mubai was sincere, and the two almost quarreled over the issue of shares.

Lu Chen had intended to cede control to Li Mubai, and Li Mubai categorically refused.

This gave Li Muxi more fondness for Lu Chen, and she even discovered the latter's many advantages.

Not to mention Lu Chen's appearance, tall and handsome sunshine is healthy, it can be seen that it is the kind of regular exercise, not the kind of creamy elementary student or some kind of fresh meat, very manly.

His musical talent not only won the "Singing China" championship, but also succeeded in launching his first album and initially stabilizing his heels in the entertainment industry.

Li Muxi never saw entertainment celebrities in her eyes, but Lu Chen gave her the feeling of maturity, reliability, perseverance, no such young man's pride and impatience, with different charms.

If Lee Muse wasn't... um, maybe she'd really like to go to Lu Chen.

Miss Li's eyes turned to Lu Xi's face.

The latter is right next to Lu Chen, who is purposefully brushing his blog with his mobile phone.

Li Moushi's eyes flashed with a slight smile.

Lu Xi didn't notice Li Mu Shi's eyes, she was always following the developments on the internet.

“Lu Chen, many fans said they didn't get the commemorative package and wanted us to increase our support! ”

Sister's face turned with excitement: “Shall we add more? ”

Lu Chen was also moved. He couldn't help but look at Li Mushi: “President Li? ”

Now, not in the '80s and' 90s, selling CD records alone is basically a loss of money.

An authentic record is only 15 yuan, only counts the cost of production and distribution, 200,000 sales are barely guaranteed, plus promotional expenses, 300,000 sales do not make money.

It's really hard for a record to sell 300,000 dollars today!

By contrast, peripheral products are much more profitable, such as a $100 package that costs up to $50,000 to sell steadily, and 188 packages can earn $100!

In the current situation, bookings of 1,000 copies of each of the two packages are too conservative to increase to 3000 or even 5000.

That's twice as much profit!

Of course, Lu Chen first had to consult Li Mu Shi. After all, she was the actual owner of the crowdfunding network.

What Lu Chen did not think of was that Li Mushi sighed and replied: “If you ask for my opinion, I suggest not to add more! ”

“The so-called limited edition must be limited in quantity. If you miss it, it will not appear precious or valuable. Otherwise, if you are not satisfied with what you have bought, you will feel uncomfortable grabbing it. ”

“From the point of view of the website, the rule of no random change is an expression of credibility. ”

“I suggest that you announce the success of the crowdfunding on your blog and apologize to your fans, saying it can't be increased, keep them waiting for the next chance, and fire as much as possible! ”

Lu Chen felt Li Moushi was right, and he even thought of a commercial term - Hunger Sales.

Although Lu Chen did not like this deliberate business behavior, it was an accident.

He thought about it and nodded and said, "Well, that's it, no more limited edition packages, support a $15 CD record and get an extra poster! ”

Posters belong to printed products, and the cost of printed materials will decrease dramatically as quantities increase, for example, the price of 1,000 prints and 10,000 prints can be said to vary from day to day.

Giving away posters adds a little bit of cost, but it's totally worth it if it drives record sales!

"That's perfectly fine," said Li Moushi. "Besides, I want to tell you the good news: the creative copyright protection of Crowdfunding Network has been approved, and you'll get your ID by Friday! ”

“Really? ”

Lu Chen is a surprise!

This creative copyright protection is too important for crowdfunding networks, otherwise it would be simpler for people to copy and imitate this model alone!

How can weak crowdfunding networks compete with industry allies once they become interested?

With copyright approvals now passed, the crowdfunding network will have tremendous time to grow and grow, even in a short year.

Without a doubt, the Li family played a huge role in this, otherwise Lu Chen on his own, estimated that 99% would not get the certificate, and he would not expect to earn a large bucket of gold from an idea.

“Of course it's true! ”

Li Moushi's eyes fluttered and stared at Lu Xi in a blink. "Xi, why don't we go out to celebrate tonight and have a drink in the bar? ”

Lu Xi doubtless had him. He shook his head with a smile and said: "Next time, it's late, you should rest early. ”

Li Moushi smiled and nodded.

At 11.30 p.m. that evening, Lu Chen posted a new blog post on his blog.

In this long blog of thanks and apologies, Lu Chen first expressed his sincerest gratitude to all fans who supported the "You at the Table" album crowdfunding project, which, with everyone's support, has been a successful success in just a few hours.

He then apologized to fans who had not booked a limited edition package, although the number of packages booked could not increase, but decided to give an extra poster to fans who supported the $15 CD record.

Plus, more updated peripherals will exit soon, so don't be disappointed if you don't book now.

Once published, Lu Chen's blog post received many responses from fans.

The vast majority of fans understand that, after all, limited-edition perimeters are common, they are happy with the success of the crowdfunding project, and those who have already ordered hope to get the record as soon as possible.

A good atmosphere of interaction between the two sides, the hot topic created, has attracted a lot of attention on the blog, together with the support of the original fan community, and the number of registered crowdfunding networks that have just come online has climbed.

By September 24, the next day, more than 100,000 registered members were on Crowdfunding!

As the first and only crowdfunding project, the only unlimited amount of $15 support has reached 50,000 +, in addition to the three already sold out support options.

"You at the Table" crowdfunding thus exceeded 1 million, reaching more than 200% of the target!

And this crowdfunding project has been set up for 15 days, and it has enormous potential.

The crowdfunding model inevitably attracted some attention from within and outside the circle due to the online operation of the crowdfunding network and the success of the first fundraiser, coupled with the impact of the morning.

Many entertainment media companies and singers have found that there is also such an innovative way of distributing albums and peripheral products, which greatly reduces the risk by collecting money before customizing shipments based on ensuring profit.

Some companies approached Muchen Crowdfunding for projects and tried to operate in the same way.

Outside the circle, or elsewhere, the savvy discover the advantages and potential markets of this new financing model, coupled with the creative copyright protection certificates obtained by Crowdfunding Net, have begun to pay attention to venture capital.

But for Lu Chen, things about the crowdfunding network basically had nothing to do with him.

Over the next few days, his work has been filled.

The first is the official recording of the 25th rehearsal and 29th of the Beijing TV National Day party.

On National Day, Lu Chen will also attend Chen Jianhou and Na's wedding.

At exactly 8: 00 p.m. on the evening of September 27, China's original music rankings were updated on time for the fourth week of August.

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Second and more, please keep the monthly ticket for April!!!

PS: The author here would also like to thank everyone for their support and love this month, and apologize for the poor update.