Perfect Superstar

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The novel version of "Blue Life and Death Love" has been updated on Lu Chen's blog for 20 consecutive days, 3,000 words a day, and is now over 60,000 words, which is exactly the content of four episodes.

There are not a few bloggers who update their novels on the Wave blog, whether it's because of personal taste or because they want to attract fans through blogging, and blog novels have become part of online literature.

Since 2000, online literature in China has grown into a fairly large industry, with dozens of large literary websites, especially IP heat in recent years, which has created a lot of bubbles, further boosting the popularity of online literature, with the top online writers earning tens of millions a year.

But precisely because IP is gaining in value, the vast majority of literary websites are tightly copyrighted, and contracts with authors often include all copyrights, so many authors reluctant to be restricted are moving the platform to more open and free blogs, forums or flying circles.

Of course, losing the support of a mature platform and trying to make money by selling copyrights is also difficult.

Lu Chen updated "Blue Love for Life and Death" on the Wave blog, mainly for the publicity and momentum of the TV drama being filmed, and secondly for the publishing entity novel.

Domestic entity fiction is a real big market, compared to piracy on the Internet, the publishing market is better, and there are many hundreds of millions of entity authors each year.

Blue Love of Life and Death was updated on the Wave blog, attracting mainly Lu Chen fans, especially girls who love this urban emotional theme.

There aren't a lot of followers.

So at the beginning, the number of clicks, forwards, and comments on Lu Chen's novel blog was not high, but gradually became more popular.

The main reason is that the novel is highly storytelling, especially for girls, who are deeply attracted by the misplaced fate and tangled feelings of several protagonists, who read and comment on it every day.

Many women fans have become free sailors, spontaneously distributing organized chapters to major literary forums and creating Blue Love for Life and Death novels.

In the absence of the deliberate attention of Lu Chen and Lu Chen studios, the number of members of the Blue Love for Life and Death novel bars surpassed 50,000, and the number of posts reached hundreds of thousands, which is not less than many red online novels.

The spread of the novel, in turn, attracted a lot of road powder, which in turn raised public expectations for the television screenplay Blue Life and Death Love.

On December 1, Lu Chen, Chen Feier, Gande Brothers Film Industry and Haijin TV simultaneously posted news on their respective blogs that Blue Love for Life and Death was officially signed by Haijin TV and will be broadcasting its first set on Saturday, December 12 at 8: 30 p.m.!

The news, for many Lu Chen fans and fans of the Blue Love of Life and Death novel, really meant a lot, so Blue Love of Life and Death quickly entered the hot search list on the front page of the Wave blog.

On December 2, two big V's and two official V's were released along with the Blue Love of Life and Death trailer.

In this 3-minute trailer, Your Eyes is officially lit up as a theme song!

The propaganda campaign for the television drama "Blue Love for Life and Death" was thus fully launched.

With an unprecedented boom in the domestic film and television industry and a massive influx of funds, competition can be described as fierce.

A TV show, even the work of a big director, big star, big IP, is unimaginable without propaganda speculation, and neither party would do such a stupid thing.

The fragrance is not afraid of the depth of the alley. It belongs to the past. Twenty or thirty years ago, a TV drama with dozens of percentages of viewership has long been history, and this is a new era of universal marketing!

Earlier, Lu Chen updated the novel on his blog, as well as giving early exposure to Chen Fei's role as the actress, which is actually part of TV drama marketing.

But these are just little dogs.

This level of publicity is far from enough to compete for viewership!

The Quartet representatives of Lu Chen Studio, Chen Feier Studio, Gande Brothers Film Industry and Haijin Television sat down again to hold consultations on the issue of publicity.

While the channels of communication between investors and broadcasters are different, harmonization is important in order to avoid missed or conflicting publicity and to maximize the impact of publicity through financial savings.

The exchange was also held at the Grand Hotel in Jinling Film and Television City, and both Lu Chen and Chen Fei, who were filming nervously, took the time to attend.

Negotiations focused mainly on advocacy strategies, in addition to publicizing investments in funding and scale.

Advocacy strategies are really important, and good communication programs can make a $1 investment produce $10 or even $100 in promotional results, and vice versa.

Especially in today's Internet age, the masses have long been accustomed to all kinds of indiscriminate bombardment of the media. It is not surprising that there are endless layers of speculation methods, and it is increasingly difficult for online pushers to dedicate their jobs.

So we need to brainstorm and think about new ideas.

After all, the initial period of publicity was short.

Sister Zhang suggested, "Why don't we just speculate about Lu Chen and Phil? ”

Sister Zhang's real name is Zhang Yi, she is Chen Fei's assistant and has been with Chen Fei for more than 10 years.

She is not Chen Fei's first assistant, but she is undoubtedly the most trusted neighbor.

The middle-aged woman in her forties looked flat, whispered, and usually didn't have much to say, but her support and help for Chen Fei was difficult to reach, so Chen Fei valued her opinion.

Sister Zhang also participated in the meeting and immediately released a bomb.

Everyone's eyes instantly focused on Lu Chen and Chen Fei.

Most are in agreement and anticipation.

Whether in the film and television or entertainment industry, the use of gossip to promote cinema and television dramas or record albums is entirely a conventional method, and it is often Bai Ling, and can always be eye-catching.

Some celebrity artists are not even tired of it, and whenever a new play is about to be released, they make a scene.

Though the vast number of internet users are already aesthetically exhausted, every time they see this gossip, they're always used to opening it up and scolding it.

Being scolded doesn't matter at all because the publicity has worked and the cost is very low.

Lots of entertainment media, very happy to spell it out, even for free.

The most important thing is that Lu Chen and Chen Fei have the basis for speculation. One talent, one day later, has had a sneer before. It is perfectly normal to cooperate in a television drama now and make a new sneer.

And the least expensive.

There is no need to plug the red envelope into the reporter. Just reveal a little wind and there will definitely be a lot of paparazzi news. If you can afford a little more advertising, the headlines are all right!

In fact, there are a lot of puppies in the scene of the Blue Love of Life and Death shooting right now.

But only if Phil Chan wants to.

Among those present, Chen Fei has the highest level of coffee, she has a natural voice, so that everyone must listen carefully, and no one can ignore her opinions.

Sister Zhang, as Chen Fei's neighbor, made such a suggestion because she knew very well that Chen Fei would not dislike it - the object of the scandal was Lu Chen!

In fact, her proposition is also in the air, and the smart person naturally understands what it means.

It's basically smart people out there.

Chen Fei hesitated for a moment and turned his head towards Lu Chen.

As Sister Zhang thought, Chen Fei was not averse to the rumor speculation, but wanted to hear Lu Chen's opinion.

In the eyes of all, Lu Chen shook his head and said: "Don't make a fuss. ”

Lu Chen of course understands the advantages of speculation, but he doesn't like this speculation, he really doesn't like it.

Chen Fei's eyes twinkled with a smile and asked: "Do you have any good ideas? ”

She understood Lu Chen's mind.

Lu Chen thought about it and said: "Let's do a publicity campaign on the blog. ”

That's it?

Everyone looked at each other and was disappointed.

Advertise through blogs, which are the norm, with lots of activities like cow hair on blogs, especially raffles.

The draw should be appealing, but when it comes to effects, it's pretty average.

Most of the netizens are on the run for prizes.

Lu Chen continued: “My idea is to have a couple flip shows! ”

“The song you sing is" Your Eyes ", the theme song of" Blue Life and Death Love ". You can enter the competition by uploading a video of the song on your personal blog. The prize can be an expensive prize, a romantic two-person tour of Europe, or even a small character in" Blue Life and Death Love ". ”

Couple singing show?

Chen Fei's eyes lit up - this idea is really fresh!

The bonus prize is second, the key is to stick to the advertising theme of the TV show, both selling points and connotations.

Such an event is not vulgar, warm, romantic and compelling, sure to attract a lot of people.

Then the publicity works!

And it's not expensive, even if it's a romantic European double swim, it's just tens of thousands of dollars.

Lu Chen continued: “As for the judge, I and Sister Faye can also invite Flying Stone to participate, and also do publicity preheating for Sister Faye's new record! ”

Chen Feier smiled. “I can ask Brother Lin to come out and help. Let him also be a judge. ”

"Zhang smiled.“ Then it's almost halfway to "Singing China." ”

Brother Lin in Chen Feier's mouth is of course Lin Zhijie, music director of Feishi Records. She and Lin Zhijie are both judges of "Singing China", while Lu Chen is the winner of the general championship.

Said it was half the "Singing China" competition, there really wasn't any mistake!

Lu Chen proposed, Chen Fei supported, and this idea was really good, and the slate was decided immediately!

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