Perfect Superstar

After entering the new century, the domestic film and television industry developed extremely rapidly, forming a huge industry.

By 2014, domestic production, including co-productions of more than 20,000 episodes, was ranked first in the world and the market was highly competitive, which was unimaginable to ordinary people.

Whether it is homemade or purchased, television stations make profits from cost recovery by advertising at the end of the film and in the middle. The viewership rate is the most important criterion for reflecting the value of advertising, and viewership surveys naturally become an indispensable process.

In the past, when the effectiveness of television advertising had multiplied, there had been as many as a dozen television programme viewership surveys in the country, and the lack of fixed standards, coupled with the infinite number of covert box operations and insider trading, had created a disorderly situation.

Some agencies don't even have any qualifications and dare to create rating leaderboards.

The market turmoil compelled the state to intervene, and * * * * led the formation of a new vision company, relying on its own strong platform advantages, dedicated to television program viewership surveys.

At present, New Horizon is the only State-owned third-party survey agency, and its survey data are indicators, authoritative and authentic for the domestic television media industry.

"Blue Life and Death Love" was broadcast for the first time on Haijin TV and Flight Video Network. The first episode was 1.4 million + on Flight Video, well behind the 7 million + on Flight Video's homemade play, "Honey Da President".

But by contrast, the influence of industry in the circle is small.

The reason is very simple, this platform is flying video home, so long as it wants, don't say 7 million, even 70 million on demand can be easily solved.

Even if the rigging of a large platform is still relatively high, it is normal to add some data to yourself.

If the low-cost introduction of homemade dramatically over-invested drama is really a joke!

So the on-demand data is visible, but not entirely serious.

Neither Phil Chan nor Chen Lu, including the Gande Brothers Film Industry, will take it seriously.

Webcast copyright has been sold, the high and low number of on-demand broadcasts has nothing to do with the income of the three parties. Feixin Video and Gande Film Industry do not have a matching gambling agreement, even the first day of breaking hundreds of millions won't make an extra penny.

Hard to say, high and low grades have an impact on the next episode.

And the ranking of the ratings announced by the New Horizon Company is completely different, and the impact of the high and low ratings is enormous, and it's in everyone's interest.

0.22%!

Since Lu Chen decided to step into the film and television circle, and began with "Blue Love for Life and Death" as the cornerstone, he has gained a very in-depth understanding of the significance of TV drama viewership, and has consulted a number of materials.

Typically, a new drama with no celebrity big café alliance and no huge investment speculation, with a first-time viewership rate of 0.1%, even if it succeeds, has the capital to survive.

"Blue Life and Death Love", the only major brand is Chen Fei, she really saved a lot of publicity expenses for "Blue Life and Death Love".

But after all, Chen Fei is the singer, not the shadow, she is extremely popular on the Internet, and the calling power on traditional TV screens is definitely awkward.

So whether it was Beijing TV or Zhedong TV, the price for "Blue Love for Life and Death" was not very high - the new drama is lucky to be on the stage, how much more do you want?

Including the later negotiated Haijin TV, the single episode price was similarly modest, except for the gambling agreement.

And in this agreement, the starting point for the reward is the domestic average viewership rate of 0.25%!

You're welcome to say that Haijin TV also does not believe that Blue Love of Life and Death can meet this requirement.

Not only Haijin TV, Gande Film Industry also has an estimate of "Blue Love of Life and Death", the first broadcast is 0.15% -0.18%, the average domestic total viewing rate of all 20 episodes can reach 0.18% -0.20% is victory.

The first-episode viewership that just came out of the oven was really unexpected by the vast majority of people.

According to the latest data released by New Horizon, Blue Love of Life and Death relies on a 0.22% viewership rate, ranking sixth in the same type of TV drama, and eleventh in all domestic TV dramas broadcast on the same day.

Pretty bright!

Lu Chen is naturally very happy, it seems a little unexpected.

Seriously, he's been under a lot of pressure lately.

The TV drama was born, Lu Chen put a great deal of effort into it, and it was also an important part of his entering the film and television circle. If the division was unfavourable, the blow would undoubtedly be very heavy.

Lu Chen was not afraid of setbacks. He was young enough to have capital, but he never wanted to be seen joking.

Unfortunately, this is the viewing rate of the first episode, and Phil Chan has to be in the third episode, otherwise he can be used to shoot Jingyao's face - what's the count? Better than the ratings!

Movie box studios and TV viewership are important indicators in the industry's judgment of artists' coffee spots.

What the hell is the on-demand count?

Chen Fei saw him in color and couldn't help but pour cold water: “Don't be too happy, we'll talk about it next week! ”

"Blue Life and Death Love" was not very expensive to promote in the first period, and the results were still very good. Especially when Haijin TV blogged about the brother-in-law repertoire SHOW, which attracted a lot of attention.

So it's no surprise that episodes one and two have good viewership, and the curiosity of the audience has been raised, and whether the episodes are great or not, they will definitely hold the thought of looking at them.

After those two episodes, episodes three and four will continue next week to show true viewership.

Lu Chen understood this and nodded.

The next day, on the evening of December 13, "Blue Love for Life and Death" aired its second episode on Haijin TV.

Synchronized broadcast of flying video network.

By noon on the 14th, the leaderboard of the company's official website was refreshed again.

"Blue Love of Life and Death" jumped sharply to third place in the same type of TV show with 0.26% viewing rate!

As of 12 o'clock that day, the total number of on-demand broadcasts on FM Video Network was 8 million +, which, while still lagging far behind the 20 million + on-demand broadcasts on Honey Big President, actually narrowed the gap between the two.

This achievement has surprised, shocked, jealous... and even unbelievable!

Beijing, New Age Art Park.

Paolong Film Industry, in an office of the Film and Television Production Department, deputy manager Zhu Minghe looked at the computer screen.

His face was gloomy.

Blue Love: 0.26% 0.24% 003009

A row of red data stung him in the eye.

This is Blue Love of Life and Death viewership data in the new line of sight, number 1 is the latest viewership, number 2 is the average viewership, number 3 is the same type of ranking, and number 4 is the national drama ranking!

In common sense, it's a great TV show!

May the river be in a terrible mood.

May the Ming River still remember clearly how Lu Chen came to him with the script and refused to do so.

Rejecting a script is a normal job for Zhu Ming River. Lu Chen's demands are too high. He refuses to be honest and nobody can say that he did it wrong.

Lu Chen provided the script, asked to participate in the investment and be the lead actor, and had to appoint a female lead actor and director...

No one can say yes on hold!

However, Zhou Minghe never thought that Lu Chen's designated female lead was Chen Fei.

This inevitably made him a little passive. There was no room for Lu Chen to refuse at the time. Otherwise, as long as he communicated more, the situation might be different. Perhaps the TV show would be taken over by Paulon Film Industry.

May Minghe comfort himself that even if the actress was Chen Fei, there would be few markets for such urban romance films, the viewership rate could not be guaranteed, and there was a great investment risk.

That's what he told his colleagues.

The matter was soon thrown behind Ming River's head.

Yet "Blue Life and Death" stubbornly jumped into his eyes, one of the most popular topics on the Wave blog, the recently hot "Your Eyes" theme song, and the repeat show contest...

Let Zhu Minghe want to ignore it can't do it!

So in the midst of a bitter ordeal, he started watching the show.

Episode 1 0.22%, Episode 2 0.26%!

This kind of achievement makes Zhu Minghe very speechless and feels a little spicy on his face.

Though very reluctant to admit it, professional experience tells him that Blue Life and Death is likely to be on fire.

The magic lies in the 0.04% increase in Episode II versus Episode I.

Don't underestimate the fourths of a million increase, the significance of which is that the show has succeeded in retaining a large segment of the audience, making them willing to continue watching it, is a precursor to the heat.

Otherwise, as a pure new drama, the decline in second episode viewership is a common phenomenon!

Best of all, the first and second episodes of "Blue Love of Life and Death" have not appeared, and Chen Fei will be featured in the third episode as the biggest selling point of the show!

He was well aware that if there were no accidents, the Blue Love of Life and Death episode 3 would increase in viewership.

Maybe it's just 0.3%!

Think of it here and wish the river the restlessness of your heart.

He pulled a tie tied around his neck and controlled the mouse to turn off the new vision page.

Don't bother with your eyes!

But just a few minutes later, May the river reopen its browser.

This time, instead of logging into the new FOV website, he entered the URL of the flying video.

May the Ming River know that Blue Life and Death Love is also on the fly video, so he wants to see what the viewers think about Blue Life and Death Love will predict the future viewership of the show.

At this moment the river of wisdom has forgotten a little.

That is, since the moment he refused Lu Chen, the show has had nothing to do with him.

He doesn't really need to be so concerned.

All I can say is, it's magic!

----------

First more, ask for subscription support!!