Perfect Superstar

Lu Chen is very cautious about brand endorsement.

Many stars, especially the new artists who have suddenly become red in recent years, tend to adopt a dry and fishy strategy in dealing with brand endorsements, diligently brushing advertisements more diligently, and the inner drama is called "brushing double height (sue).”

The emergence of the "double height" phenomenon stems, on the one hand, from the pressing of certain entertainment brokerage firms on the part of the contracting artists to maximize their profits during the contract period, with no expectation of future profits.

Some entertainers are willing to do this themselves, because the competition in the entertainment industry is too fierce nowadays. Most entertainers are under a lot of pressure to survive. If they don't make a fortune when they go red, what else can they get out of it?

So they take ads at all costs, even high-risk endorsements.

However, artists based on long-term development are often cautious and thoughtful about brand endorsements.

Lu Chen heard Chen Fei's opinion on the brand's endorsement.

Chen Feier is one of the current advertising queens in China. She represents major domestic and international brands and has extensive experience in at least tens of millions of endorsement fees a year.

Chen Feier's advice to Lu Chen is to make careful choices, such as financial products, pharmaceutical health products, medical and medical devices, agricultural products such as seed pesticide farming, etc. preferably without touching them.

These advertising endorsement risks are relatively high and can often affect the endorser's reputation or even cause legal hassle if a product goes wrong.

Not one or two stars ate a lawsuit or planted a stalker because of inadvertent endorsement!

Even Chen Fei had almost suffered in this regard, so she is now very careful in choosing advertisements and naturally does not want Lu Chen to repeat others' mistakes.

So far, Lu Chen has only two brands, one is [Whale TV] and the other is Senki Clothing, both of which have been successful.

You're welcome to say that Lu Chen's spokesperson brings benefits to both families, far exceeding his reward!

For this reason, both [Whale TV] and Senchy Clothing intend to renew next year, when the new contract will inevitably rise in height.

With the fever of "Blue Life and Death Love", the number of brands coming to Lu Chen to seek advertising cooperation has increased sharply, the heaviest of which is undoubtedly China Automobile.

Chinese automobiles are one of the oldest and most prestigious brands of domestic automobiles, and their predecessors date back to seventy years. The brand "China” was established with New China.

In the early '50s, China Jeep and Liberation Truck drove across the Green River of the Duck, setting up the Hershey Battle Gong to fight against the USAID and becoming a well-known brand in the country.

However, since the reform and opening up of the 1980s, foreign brands of automobiles have entered the domestic market, and the market share of Chinese automobiles has shrunk dramatically, almost to the brink of bankruptcy.

With the support of the state, this ethnic brand has finally survived the most difficult period, gaining rebirth through the introduction of technology, independent research and development, etc.

After Lu Chen's departure, the first car bought in Beijing City was the newly launched X7 of China. The SUV of this hydroelectric hybrid city can be described as cheap and beautiful, and is currently all driven by Lu Xi.

It was precisely this Zhonghua X7 purchased by Lu Chen that allowed him to be selected as the new brand spokesperson.

At least one important reason.

Of course, as an automotive company with an annual output of tens of billions of dollars, China Automotive is very cautious about the choice of brand spokespersons, they chose Lu Chen first because of the latter's growing influence in the group of young people, and Lu Chen has had a very good image since its departure.

Lu Chen won the "Singing China" championship, which is also a small element of Chinese automobile selection, then attended Beijing's National Day party, and created a major melody such as "I Love You China" with positive energy.

He was willing to set up a leukemia charity fund despite the dangers of saving lives and collecting donations to save fans... so there's really no problem evaluating the top ten outstanding youth at the provincial and municipal levels.

In contrast, Lu Chen's personal album sold how much, and how high the TV drama starred, rather than the key factors.

The requirements are demanding, the treatment is naturally generous, and Chinese cars have awarded Lu Chen a contract of 12 million for 2 years.

Due to the many detailed terms involved, the contract could not be finalized two days a day, and the Chinese automobile side hoped that Chen Lu would participate in the promotion of their newly launched R-class travel vehicle.

The specific requirement is to shoot an ad and also ask Lu Chen to tailor a song for this ad.

Due to the importance of this contract, Lu Chen, together with the studio, focused his current work on China Automobile. Lu Xi continued to negotiate with the other party for the most advantageous conditions, while he himself developed a creative concept for the new products of China Automobile.

Travel cars are derivative models of sedans derived from a natural and touristy trend, which play an important role in the life of the public in the economically developed world (especially in Europe), thanks to their lower purchase price and cost of use compared to SUVs and MPVs, as well as their more versatile body for driving and parking.

At home, however, the RV belongs to a small model and has not been introduced at all before, as it is not suitable for domestic market demand.

However, with the improvement of the material standard of living of domestic consumers, holidays with family or friends, traveling together in travel cars have become a new fashion for the urban car family.

Especially for young people, travelling by car is a very romantic and compelling thing to do, and is portrayed as a dream by a number of literary youth, who often see similar driving travel articles in some fashion magazines.

Chinese cars are targeting this emerging market with the launch of the first RVR100.

Lu Chen first spent two days digesting the relevant information sent by China Automotive, and then searched the internet for advertisements for many international travel vehicles.

In the meantime, he wrote a song for Wang Jing to compose and let Nirvana practice accompaniment.

Finally, it took Lu Chen a week to create and edit an MV to serve as an ad presentation for the R100 - and he did some of the work that belonged to the advertising agency!

After completion, Lu Chen asked Lu Xi to contact China Automotive to show them this MV ad!

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