Perfect Superstar

Jingcheng, CBD Central Business District, Maiwei Advertising Company.

The morning sun shines bright and warm through large floor-to-ceiling windows in Zhuang's latitude and longitude office.

The creative director of Maison Advertising leaned on a soft chair and took a sip of the coffee that the assistant had just brewed, and the whole person seemed to warm up.

But the flavorful coffee didn't help relieve his depression, and his wrinkled eyebrows never let go.

Not even the newspapers that you usually read every day are willing to pick it up.

Ta-da!

The door of the office was knocked gently, and Zhuang Jingwei put down the coffee cup and said in silence: “Come in. ”

The door was pushed open and a beautiful assistant came in: “The director, the people from China Motor and Lu Chen Studios are here, the general manager asked you to come to the meeting. ”

Zhuang Jingwei nodded: “Got it. ”

He lifted the coffee cup again.

The female assistant hesitated for a moment and cautioned: "Director, the general manager told you to go right away! ”

Zhuang Jingwei stared into his eyes and said, "I see. You only have the general manager in your eyes now, no me, right? ”

The 40-year-old man still looks like he can scare people, but the assistant is not scared at all. He threw up his tongue and smiled. “If you want to listen, I also want to listen to the general manager. I'll come with you. I hear Lu Chen himself is here...”

Speaking of Lu Chen, she glanced at her eyes: “I don't know if he's as handsome as he is on TV! ”

Undoubtedly, this is also a fan of Blue Life and Death.

Zhuang Jingwei rubbed his eyebrows and waved: “Go, I'll be there! ”

Zhuang Jingwei's assistant is his niece and is now a senior intern. He just wants to learn something.

The girl is usually used to being spoiled by the family, and she is not afraid of him. It is useless to reprimand her under the board.

So Zhuang decided to send her away after her internship period, I really can't wait!

When he heard Lu Chen's name, Zhuang was in a bad mood.

Who is Lu Chen? He had only heard it by accident before. Now he knows exactly what kind of musical talent and newborn singer he is. He has just starred in a TV drama with a high rating, and his niece is obsessed with it.

As creative director of Maiwei Advertising Company, Zhuang Jingwei knows and has dealt with a number of celebrity artists, but has never seen Lu Chen so... powerless!

The cause of the incident stemmed from a contract between China Automotive and Maiwei Advertising Corporation, a top 100 domestic company that commissioned Maiwei Advertising for the advertising business of its new travel car, which was launched this year, and chose Lu Chen as its brand endorsement.

Starred endorsement ads are unusual, but Maiwei, after understanding the needs of its customers, began to develop relevant advertising plans, with the primary focus on advertising for the China Vision R100.

And when Zhuang Weiwei was worried about this advertising film, and had an initial idea, a message came out of nowhere from the Chinese car saying that Lu Chen personally edited and made an advertising demo of R100!

When I first heard this news, Zhuang Jingwei thought he had heard it wrong, a singing star, and was still an entertainer who had just come out, and was actually going to design an advertisement film for a Chinese car?

Moreover, the Chinese automobile side hoped that Mai Zheng's creativity would be taken seriously by advertising, and a tripartite discussion was held for this group of Cold Gate, which was located in Mai Zhi Company.

Zhuang Jingwei felt that his professional abilities had been seriously provoked. I can't stand it!

If Lu Chen originally studied art and design advertising, it is understandable, but according to Zhuang's latitude, the entertainment newcomer studied computers at the university.

Computers don't have anything to do with advertising, but it's really different!

Now, what's the difference between people bringing so-called advertising presentations to Maiwei's company and catching up with the kick house? If an insider can pinch his nose and admit it, but an outsider...

Most importantly, how can Zhuang Weiwei's hard work and creativity not upset him?

The most frightening thing about doing advertising is encountering customers who don't know how to stick to their opinions. The creative idea of the company's design refers to crossing the line and interfering. Finally, a dishonest thing is created.

However, he was annoyed, and Zhuang's latitude and longitude could not be allowed to play arbitrary. Nor could he disobey the General Manager's orders unless he abandoned the job.

But on his way to the conference room, he made a secret determination to make his voice heard!

The conference room at Mai Visual Advertising is almost full.

Zhuang Jingwei met the person in charge of automotive in China, met his colleagues and also met Lu Chen.

Of all people, Lu Chen is undoubtedly the most prominent being. He is tall, young and handsome, and has a warm and friendly smile. Even if his heart is stereotypical, Zhang Jingwen has to admit that he is a very attractive star.

These stars bring their own aura to turn the fan spirits upside down.

For example, the girl sitting next to the general manager, her eyes lit up with stars, and she almost jumped over for autographs and asked for photos!

“Director Zhuang is here...”

When Zhuang Jingwei came in, Cai Jin, general manager of Mai Jin Advertising Company, waved, "Come and sit down. ”

Now 35 years old, Cai Jin joined Mai Jin Advertising Company seven years ago. While the elite returning from overseas studies moved to the throne of the general manager, he also brought Mai Jin into the ranks of 10 4A advertising companies in Beijing City.

Zhuang also admired her for her wrist and ability.

He sat down in his seat.

Cai Jin gave Zhuang a very hidden look at the latitude and longitude.

Zhuang Jingwei understood what she meant.

Cai Jin has always adhered to an important philosophy prevailing in the service industry in the management of Maiji. That is, there are two elements to treat the customer. The first point is “The customer is always right” and the second point is “If the customer is wrong, please refer to the first point”.

This is in conflict with Zhuang's professional philosophy, but Cai Jin proved to be right. Advertising is like dancing in shackles. Under the heavy shackles of policies and regulations and customer requirements, you must find the most appropriate balance, and then dance in a wonderful way.

There is no doubt about the importance of Chinese automobiles to Mai Jin advertising companies. Cai Jin is obviously worried that his character is a bit stubborn and Zhuang Wei will conflict with the customer's requirements on the creative concept of the R100 advertising film.

All the attendees arrived, Cai Jin asked to close the door of the conference room and open the computer projection equipment.

She straightened her waist and said with a smile: "Today we are pleased and honored to organize this presentation of the China Vision R100 RV advertising film, first of all welcome to Chen Hong Manager of China Automotive Group's publicity department...”

The general manager of Maiwei Advertising Corporation looked very sophisticated and spoke with a soft voice. It sounded like a spring breeze, but no one familiar with her dared to underestimate her abilities.

“Welcome Mr. Lu Chen, who is also the star spokesperson for Vision R100! ”

Lu Chen stood up and bowed slightly to everyone.

He made an MV advertising film for his spokesperson's RV clip, which was not the way Zhuang Jingwei thought it would be. This meeting was held after Chinese automobile people saw the presentation.

The reason for placing the negotiation at Mai Xiao Advertising Company is that this 4A advertising company is entrusted with the entire advertising business, and the professional advice of Mai Xiao Advertising is also required for China Automotive.

When the courtesy and welcome applause disappeared, Lu Chen continued: “At the request of China Automotive, I wrote a song for the first advertisement film of Vision R100, and I also made an MV for this song clip using materials from the Internet...”

"I'm an outsider in advertising," he laughed. "This MV is very rough, just a little bit of a personal thought on my part, so please give professional advice and work together to complete this collaboration! ”

“Thanks!”

This time, the applause in the conference room was sincere and warm, and even the longitude and latitude of the estate were drummed.

Lu Chen's words gave him a better impression of the former. At least Lu Chen was polite. Although he acted a little excessively, his attitude was modest and did not take his place in the dominant position.

That fits his identity - the brand spokesperson, not the planner!

After Lu Chen's speech, Assistant Cai Jinjian turned off the lights in the conference room and played the presentation through the projection.

The general manager of Maiwei Advertising is also quite curious. I don't know what Lu Chen's work is, which will allow the Chinese automotive side to set aside the initial proposal on its side and choose a creative idea from an outsider.

The next moment, a colourful image appeared silently on the projection screen.

The deep hue and vast, empty grasslands are in everyone's sight, only a straight road in the lens leads directly to the distant sky, making people feel an unspeakable shock.

Those who love travel or landscapes recognize at a glance that this is the famous Qingtian Tibetan Road.

Then the camera slowly pulled up, and a Land Cruiser appeared in the picture and drove to the distance alone, with the music prelude gently loud, as well as Lu Chen's singing.

It's as if it's from the sky.

“Roaming, on the road,

Are you leaving, viavia?

Fragile, proud,

That was what I looked like.

Boiling, restless.

Where are you going viavia.

Mysterious, silent.

Are you really listening to the story?

…… ”

The light switches, and the people sitting in the conference room unwittingly fall into the unique atmosphere created by the MV.

The name of this song is "The Road to Mediocre"!

-------------

Note: "The Path to Mediocre" lyrics: Han Cold, Park Tree composed: Park Tree.

PS: First more, please subscribe for support!!