Perfect Superstar

“ ……

And We crossed the mountains and the sea,

And through the mountains and seas,

I had everything.

Smoke scattered around my eyes.

I've been disappointed, lost in all directions.

Until you see mediocrity is the only answer!

…… ”

This "Path to Mediocre" is designed for the Chinese Vision R100, typical Trip-Hop chord decomposition, the whole song has a strong folk style, slow lyrical rhythm and its crystal clear voice and low voice singing, filling the song with light warmth and sadness.

In the MV clipped by Lu Chen using web materials, the car and landscape are the eternal theme, the changing scenery in the scene, and his voice and words into the heart singing each other, presenting a peculiar charm, people can't help but run away with Flitz's car.

It allows the listener to enjoy the feeling of calm and youth and to find the future direction in sadness and confusion!

“ ……

I'm just like you like him like that weedy wildflower,

In the middle of nowhere, this is me.

The only way to go!

Time goes without saying so.

Tomorrow at hiahia,

The wind is still blowing.

Where's your story? ”

Surprise and a slight look, solidified in Zhuang's latitude and longitude eyes.

Before watching this ad MV, the creative director of Mai Mai Advertising had strong doubts about Lu Chen's work, and he couldn't wait to show Lu Chen a little color, letting the latter know that not everyone in the professional world can plug in.

But when the MV plays halfway, Zhuang's latitude and longitude become silent.

Simply from the standpoint of advertising, this MV is a mess, amateur clip, unnatural changeover connection, totally novice.

If it was made by a technician who looked at the ad, Zhuang would definitely fire him immediately.

However, Zhuang's latitude and longitude are not enough brain damage to attack Lu Chen with this.

Because it's a demo in itself, like a script quick-written for filmmaking, and technology is completely irrelevant, and the key is the subject of ideas, ideas, and expressions.

At this most important three points, Zhuang Jingwei can't even pick out a big problem!

The music is great, the theme song is great!

The target audience of the China Vision R100 is the white collar elite between the ages of 25 and 40 in the city, who have a certain economic foundation and career and are more in pursuit of spiritual freedom and enjoyment.

Love driving and travel is also one of the characteristics of this class of people.

Lu Chen's idea of advertising, or this advertising MV, is undoubtedly able to cut their spiritual G-point, which is sincere and frank enough to embody an extraordinary journey of life.

The lyrics have a deliberately rough flavour. The RAP at the end of the song points directly to the human heart and truly expresses the voice of the target group. It is a wonderful song that illustrates a life rich in emotions!

Even Zhuang's latitude and longitude can't help but create a desire to go out for a walk.

Unlike ordinary automotive advertising, there is no description of the car model's advantages and configuration, and there is no introduction to the product itself at all. The film reflects a strong sentiment.

It's the only way to impress people!

Until the end of the film, as the song disappeared, the image completely darkened and a slogan silently condensed.

My heart is far away.

Immediately after the slogan faded, the logo of the Chinese car and the Vision R100 appeared quietly.

This is how the image is defined!

The conference room was silent and the time seemed to solidify at this moment.

After a moment, I don't know who led the applause, and then the clapping applause went off.

Half of you are managers of Mai Jiao advertising, who, as advertising industry practitioners, can judge the merits of an advertisement even if they are not as profound and detailed as Zhuang Wei thought.

From the standpoint of creativity alone, the idea of this advertising MV is not particularly novel and unique. Even if you spend a lot of money recreating it, you won't get any awards if you go abroad to participate in the awards.

But its theme idea and product fit perfectly, especially the theme song, which is definitely an excellent advertisement in the domestic market.

If you count your popularity in the morning, your influence must not be underestimated!

What silenced advertisers, including Zhuang Wei, was that the idea behind the clip was a singer, not an elite in their industry.

It makes people sweat.

After the applause, Cai Jin asked Zhuang Jingwei: “Director Zhuang, do you have any comments? ”

Zhuang Jingwei pondered slightly and said in a low voice: “The idea and intention are very good, the theme song is top notch, the big direction does not need to change, as long as it is re-filmed according to the idea, it must be an expensive advertisement! ”

“I have full confidence in this! ”

His eyes looked at Lu Chen and he sincerely exclaimed: “Mr. Lu Chen, it is an honor for me and us to work with such a good artist! ”

Zhuang Jingwei put a smile on everyone's face.

People in China's automotive industry have already seen the demo, and what they need to negotiate now is professional advice, praise and approval from Maiwei Advertising, proving that they have the right vision and picked the right brand endorser.

Time is money, and the sooner the commercial is finished, the better it will be for the promotion of the new model.

Zhuang Jingwei's colleagues, who had never seen him so oral to an outsider before, all found it interesting and could become interesting in the future.

As for Lu Xi, who accompanied Lu Chen, he was even happier, so that the endorsement contract of China Automobile would be stable.

She is also proud of Lu Chen.

A song, a clip of MV, Lu Chen easily succumbed to two powerful collaborators.

Lu Chen chuckled: "Thank you, it is also an honor to work with China Automotive and Maiwei Advertising! ”

There was no relative argument from Pingfeng, there was no quarrel between the two sides, the atmosphere of the tripartite negotiations was very harmonious, representatives of China Automotive confirmed the idea of the advertisement film on the spot, and the question of specific shooting was discussed below.

Lu Chen's clips are all web materials, most of which are films from home and abroad. None of the copyright-related issues can be used. In addition to the alternative acquisition materials, a number of shots are required.

As one of the protagonists, Lu Chen naturally cannot fail to participate, prior communication is very important.

The next day, Lu Chen Studio signed a formal endorsement contract with China Motors.

For 2 years 12 million, excluding remuneration for work outside the contract, such as the "Ordinary Road", China Automotive will need to pay an additional 500,000 to buy the use of copyright.

With the first recording of endorsement fees, the financial situation of the studio has improved considerably.

New TV drama shooting was then put on the agenda.

But before that, Lu Chen has an important event to attend, which is the 72h Music Festival!

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Secondly, I wish everyone a happy Dragon Boat Festival and eat more salty seeds!