Perfect Superstar

Blue Love signed an agency contract with SPG on March 5 and aired on KGS on March 25.

Just 20 days apart, SPG's efficiency is pretty high, and the reruns of Blue Life and Death are not over yet, and KGS played four episodes in a row on the 25th and 26th.

SPG purchased the Blue Love for Life and Death copyright for a different purpose, and in order to save time and cost, there was no investment in marketing the show, just the release of relevant information on the official website and blog.

And KGS also doesn't value "Blue Love for Life and Death". Apart from the announcement of the show a few days before it aired, there was no big banner drum propaganda at all, and it smelled a little sneaky.

Aside from Lu Chen, no one really likes the performance of "Blue Love for Life and Death" in Korea, even fans with loud slogans are mostly just hard mouths.

Korean TV drama market, where it's so easy to pry!

After the first four episodes of "Blue Love for Life and Death" were broadcast, the ratings came out quickly.

This inevitably attracted the attention of many.

2.83%, 3.07%, 5.58%, 6.12%, average viewership 4.4%!

Korea's TV drama viewership rate is not the same as in the country. The three major TV stations rotate around the country. Where it looks like the Zhuhou Game is in the country, one TV drama can have 1% viewership rate to celebrate the celebration.

The 4.4% average rating is reasonably good, but nothing compares to the hot dramas that started at 10%!

For example, MBC's historic drama "Queen's Power", which is on the air, has an up-to-date viewership rate of nearly 30%. Compared to this gorgeous new drama, which invests tens of billions of won, "Blue Love of Life and Death" is an outgoing ugly duck.

But the importance that SPG and KGS attach to Blue Love for Life and Death has changed markedly.

The average of 4.4 per cent was not high, but the increase was alarming, with 2.83 per cent in Episode I and 6.12 per cent in Episode IV, more than tripling the viewership rate.

Knowing that "Blue" is a foreign play and has not always been popular in the Korean market, in the absence of much publicity investment, this dramatic increase can be achieved in just two days, indicating that the TV show has a trend of heat broadcasting!

In terms of current rating scores alone, Blue Life and Death has set a record for the same type of Chinese drama to be broadcast on Korean television, with tremendous potential for improvement at a later stage.

Most importantly, KGS found that the Blue play was very highly rated in the audience, with over 90% positive ratings!

There is also discussion of Blue on the Internet, especially in forums related to television dramas.

“This is the first Chinese drama I've ever seen and surprisingly it feels good! ”

“The male lead is very handsome, the female lead is very beautiful, the acting of the two is very good, it is a great play worth recommending. ”

“The storyline is also very good, did you notice that the characters in the play are very Korean in name, apart from the background, it feels like an excellent Korean drama, not Chinese drama. ”

“I've seen several Chinese dramas before, and there's nothing like it! ”

“For the record, it's a tragedy, Smitter. ”

“Go to hell...”

The unexpected viewership, coupled with good reviews, gives the SPG a sudden feeling of picking up treasure.

SPG then met with KGS again and arranged a new campaign for Blue Love for Life and Death.

KGS rescheduled the broadcast time, postponed the Blue drama to the golden hour, and changed the 2-day 4-episode series to 3-day 3-episode broadcast, extending the broadcast time.

With the investment of publicity funds, the popularity of Blue Love for Life and Death in Korea rose suddenly.

And the effect is immediate!

Episode 5, April 1, 9.37% Viewing, Episode 6, Episode 2, 12.79% Viewing!

On Sunday night, April 3, KGS aired episode 7 of Blue Love for Life and Death.

When Song Jiayi and Yang Yanni arrived in the multimedia room on time, they were very surprised to find that there were actually people sitting there, basically there was no room left!

The two faces face each other, yet the oil in their hearts creates a strong sense of pride.

Since when is Chinese opera so popular in Korea?

The girls were even acutely aware that the eyes of the practitioners in the room had changed.

That night, the Blue drama reached 15.86%.

In addition to the surge in live viewership, the number of playbacks for this show has increased dramatically. Like domestic HD digital television, Korean television viewers use digital set-top boxes that are backwards, and many viewers look back at the first episodes of Blue Love for Life and Death at different times.

This is also a sign that Blue Love is starting to explode!

The next morning, when Song Jiayi and Yang Yanni had just finished their training and were ready to take a break, they were called into the office by the head of the training center, where an executive of SPG was already waiting.

The other party informed Song Jiayi and Yang Yanni that they had been chosen to return to the country to participate in the filming of Lu Chen's new drama!

Upon hearing this news, Song Jiayi and Yang Yanni couldn't believe it.

After confirming it was true, both of them cried with joy!

Their hard work and perseverance here have finally paid off.

Meanwhile, Blue Life and Death Love quickly returned to the country with news of rising viewership rates in Korea.

With a 15% breakthrough in viewership for the latest episode, the average viewership of more than 10% of the episodes has been nailed on the board and is far from over!

Since when does Chinese drama get so big in Korea?

Many people in the industry were shocked to hear from Lu Chen's studio.

As for Lu Chen and Chen Fei's fans, it's totally boiling!

They don't really know what "Blue Love of Life and Death" really means in Korea, but they do know that Lu Chen and Chen Fei are going to live up to their promises.

“This is a big game! ”

In the studio of Flying Stone Records, Lu Chen said to Chen Fei: “You are going to pay for the dowry! ”

In order to counter that “entertainment facade” big V, Lu Chen put forward the idea to reach the Blue drama viewership rate of 10%, then draw out two or three prizes among the fans, first prize 10 places for luxury tours in Korea, second prize 100 places for pleasure tours, as for the third prize 1000 souvenirs is almost there.

As a result, Chen Feier snorted at it and changed it to a one-two, three-tier prize, drawing 1,000 people for a swim!

Make two announcements to surprise the fans.

With such a big surprise, Lu Chen was really stunned.

Lu Chen really wanted to tell his girlfriend that in his dream world, the original Korean drama reached 40% + views in Korea.

Although the situation was different, he believed that it should be less problematic to get an average rating of 20 per cent.

That means tens of millions of dollars to pay, and it's not enough to put all the money you earn from selling to SPG!

And Phil Chan's reason is simple. If you want to play, play big!

It would be worth it to smash more money if you really killed a piece of heaven and earth in Korea.

As for the expense, she did.

Millions and millions in the district are not enough pieces for the dowry after Chen Tian!

She proudly expressed her disdain for Lu Chen's disdain.

---------------

Second, more.