Perfect Superstar

Monday, 25 April, clear.

At 7: 45 a.m., Meng insisted on standing in front of the subway station and waiting to go to work with the commuters around him to start a new week of work.

The city is large, but there are more people. Every morning and evening during the rush hour, there are especially many people who use the subway to commute. The cabin is often crowded like a can of sardines, which is one of the characteristics of the city.

Meng Zhenzheng had long been accustomed to such a life. Seven years earlier, he had chosen to stay in Beijing City after graduating from college, and had been fortunate enough to find a job in a foreign company with good pay and treatment.

Three years ago, he worked hard to save money, and with the support of his parents, he bought a two-bedroom loan near the Wuhuan Metro Station, which finally took root in the capital.

Almost a year later, Meng's sincere or more precisely his parents' desire was for him to quickly marry a daughter-in-law to start a family business and have children to carry on generations to come.

Meng sincerely thought, unfortunately, most of the girls in the capital are very realistic, he only has a small house with a loan back, obviously not enough to find the other half to make himself happy.

Meng was still adamant about this, and he believed that the ideal companion would naturally emerge as soon as the fortune reached him.

Insufficient fortune and little pursuit will not yield good results.

So during regular breaks, Meng Zhenzheng often dates three or five friends to ride in the wilderness.

In fact, he has always had a dream of trampling the mountain waters of his country for two years or more, capturing the spectacular landscape of the northern Tianan Sea, and not unjustly walking in this world.

Only reality suppressed dreams and the heart of Meng Zhenzheng's literary disturbance.

Standing in a crowded crowd, his gaze suddenly landed on the LCD screen suspended on the side column.

This 19-inch multimedia LCD screen is common in metro stations, and in addition to the common sense of metro safety and small knowledge of life, it is basically advertising, which is an important channel for revenue generation by metro companies.

With 2 minutes to reach the next subway line, Meng is sincerely lazy and bored to look at the ad.

A shampoo ad has just been shown on the multimedia screen. Meng is sincere about the long, blind hair on the model's side of the ad - it's all a fucking routine, it's like a mould, as if all the advertising designers graduated from the same school, without a little creativity.

Then the screen suddenly darkened and the sound coming out of the horn stopped.

The next moment, new images appeared quietly, blue skies, white clouds, empty green prairies, a long road to the sky from faint to clear, music accompanied by sounds, along with the surrounding voices, into Meng's sincere ears.

“Roaming, on the road, are you going to go viavia. Fragile, proud, that was me...”

With the sound of the song, a white wagon appeared synchronously in the advertisement, the camera in the sky followed the vehicle closely, and the background switched from grasslands to snow mountains, gobies, deserts, coasts...

“I have crossed mountains and seas, I have crossed mountains and seas, I have had everything, my eyes are scattered with smoke, I have been disappointed, I have lost all directions, until I see ordinary is the only answer! ”

There are lyrics at the bottom of the image, Meng Zhenzheng can be sure that this is the first time he has seen this obvious car advertisement and the first time he has heard this song.

On this bustling subway platform.

He suddenly felt that somewhere inside him, some deep emotion was touched!

He stared at the screen, a heart as if to follow the wagon to the corner of the sky, to the desert meadow, to follow the wind unhindered, and to freedom in his dreams.

Yet something breaks out in my heart and sprouts!

The ad is long, the aerial scenery is beautiful, the music and songs and themes blend perfectly together, it is not the kind of crude and rude marketing, with strong stimulation to attract the eye, but rather like spring wind rain, influencing people's senses silently.

Meng stared at the screen with great dedication, not the most creative ad he had ever seen, but definitely the most beautiful!

And it's not just Meng Zheng who's staring at this ad, but many people around who are waiting for the subway to arrive are watching, listening, and feeling the charm of images and music.

At the end of the day, the trailer across the mountains returned to the bustling city, and the car stopped and the door opened and a young man drilled out and stood in front of it.

His body is tall and pulled out, his smile is sunny and complements the brand new RV!

Lu Chen!

Meng insisted on recognizing the character in the ad.

He is also a popular music enthusiast, knowing that the new musical talent who has emerged in the album has not only heard Lu Chen's songs, but also bought Lu Chen's authentic CD.

Meng sincerely loved Lu Chen's folk music work. He listened to the "You at the Table" album many times. No wonder he felt familiar listening to this ad song just now. It is a unique style that truly carries on one another.

Once again, the image darkened, and the four hand-written scripts of "The Path to Mediocre" appeared on it, followed by the logo of the Chinese automobile and the model symbol of "R100”, as well as the inscription “Solemnly listed on April 23”.

This ad is really good!

Meng Zheng's profession intersects with the advertising industry, so he is still a bit more appreciative of advertising work than the average person. In his view, the advertisement is excellent in terms of creative ideas, shooting images and music.

A good ad that doesn't need to yell at the audience. The kind of ad that wants to rip someone's head off and instill the intention of the ad in their brains is just disgusting.

A good ad should be moist and silent.

Meng resolutely pulled out his phone.

However, when he wanted to check out the China R100 on his mobile phone, he was stunned to find that there were a lot fewer people around him - he had missed the train he had just arrived in.

Meng was sincere and mute, but didn't pay too much attention, as the next subway trip would be here in 10 minutes.

He can still make it to work.

Enter the keyword and a link ad pops up instantly.

Vision R100 is precisely the new model travel car that has just been launched by China Automotive. It is currently sold throughout the 4S store of China Automotive. Meng Sincerely said that this new car is very good in both shape and configuration, and the minimum selling price of the basic model is 120,000.

He gets paid more than that a year, and R100 pays in installments, with low interest!

Meng Jiancheng actually always had the idea of buying a car. On the one hand, he needed to commute to work. On the other hand, he liked to travel far away. It was too convenient to have a car.

It would be easier to take your girlfriend out and play with it later, and you can drive home for New Year's Eve. The wagon compartment is big enough to put it down and plug a bike...

Meng sincerely doesn't want to admit that he was deeply touched by this ad, provoking a disturbing heart!

He opened a new link page and filled in his profile and phone number to book a test drive.

At the same time, the advertisement for China Automotive Vision R100, "Ordinary Road," appeared in the media in major cities across the country, including high-speed rail stations, metro stations, bus stations, television screens and print magazines.

The idea for this commercial was provided by Lu Chen, who also created the theme song, and signed the contract in February until now because the shooting process took more than a month.

Chinese automobiles invested heavily in this advertisement. Multiple photography teams traveled to various parts of the country for live photography. Most of the shots were taken using high-end drones, and the material was shot for hundreds of hours.

And the final commercial was clipped into different versions, with the MRT multimedia screen playing a version of 2 minutes and 30 seconds and the TV version only 30 seconds and 15 seconds.

China Automotive intends to use this advertisement to open the market for urban middle-aged people, targeting young people pursuing emotional attitudes.

Similar ads appeared on major portals, and their theme song, The Path to Mediocre, soon spread among fans in Lu Chen.

Many fans don't have any ideas about buying a car, but they love the ad and the song.

Due to focusing most of his energy on shooting TV dramas, Lu Chen has not produced a new song for some time. He has only recently produced a new album for Chen Fei, and he has not produced any work himself.

The Path to Ordinary is undoubtedly a surprise for fans by Lu Chen. Although it is an advertising song, the strong folk style, slow lyrical rhythm and excellent interpretation by Lu Chen give this song a different charm, undoubtedly a genuine work of sincerity.

On the same day, Lu Chen released the undamaged audio source version of Path to Mediocre on his blog, offering fans a free download and listening, with over 100,000 downloads in 2 hours!

Meanwhile, Chen Feier's new album "Woman Flowers" continues to make a huge stride in Feixin music and crowdfunding online. The total sales volume of records has successfully exceeded 1 million, creating the fastest selling record for domestic popular music albums in nearly 10 years!

Chen Fei was obviously not satisfied with this. Instead of rushing to hold a celebration, she continued to promote the album in major cities around the country in an effort to push the sales of the album to an admirable level.

In fact, her accomplishments are enough to make people look up to her, even those with stereotypes, and she has to admit that with this album, "Woman Flowers", Chen Fei's transformation was very successful.

In the future, her name “After Sweet Song Day” could be changed to “After Love Song Day”!

As the most important meritocrat of Chen Feier's new album, Lu Chen's name has gained deeper and wider influence in the popular orchestra.

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