Perfect Superstar

Five days ago, Officer V of Lu Chen Studio and Chen Fei Studio simultaneously launched a prize draw for the Korean tour.

The draw stems from Lu Chen's promise to all fans on the Wave Blog that, as long as Blue Love of Life and Death has a rating of more than 10% in Korea, it will draw the same proportion of fans according to the actual rating and give them a three-day two-night fun tour package.

Then Chen Fei directly switched to a double swim as a fun play package!

As a result, after broadcasting on KGS, the average viewership rate reached 22.31%, which not only punched the faces of the bloggers, but also meant that 2,231 fans would receive this surprise gift.

The official raffle began on 22 May, with Officer V of the two studios drawing 100 winners each day from their respective support groups until all the places had been drawn.

While this draw ranks on the computer, all winners can be drawn on the same day, how can the publicity work so well for a dozen days in a row?

Now Lu Chen and Chen Fei's support group V, there are two official stickers and forums, lucky fans sun winning information has become a daily show, not only attracting the envy of those who did not win the prize, the road people look red.

South Korea's lowest offer for three days and two nights swimming for two also costs 5000 +, which means that Lu Chen and Chen Fei pay more than 10 million in real gold and silver, and the publicity is naturally excellent.

And precisely because of its influence, it attracted the attention of the Korean side.

Over the past decade, the number of domestic tourists travelling to Korea has increased, generating significant revenues for the country, but also facing competition from Japan and South-East Asian countries, thus placing great emphasis on domestic outreach.

This Korean tour raffle between the two studios is undoubtedly an excellent publicity opportunity, which is why we received a spokesperson invitation from the Jeju City Cultural Tourism Department.

There is no reason for Lu Chen to refuse this invitation.

A year-long ambassadorial endorsement of the tourist image, though not expensive, is quite different from a true advertising endorsement.

But this honor is very beneficial for Luchen to open up the Korean market, especially in the context of the great success of Blue.

Because Koreans are quite exclusive, if the Blue plays are viewed by Waterloo in South Korea, then it is precisely its great success that will cause some Koreans or opponents to become extremely resistant.

You know, KGS 'Blue Love of Life and Death is on viewership, but it beats MBC's Power of the Queen.

And the latter is MBC's annual drama, which can be described as a huge loss of face.

At that time, KGS will introduce "Romantic Mansion," and MBC will only be aggressive if it doesn't get some public opinion out!

Such an example is not uncommon, since a number of Japanese celebrity artists had suffered losses when opening up the Korean market in the past, and had a very good start, but ended up in a dark end.

At the time, SPG and KGS made numerous demands for cooperation in the new play "Romantic Mansion", which, in addition to the demand for interests, was also based on pressure in this regard, leading Lu Chen finally to increase the drama in South Korea, and joined several Korean artists to perform precisely in order to reduce the resistance that may be faced in the future.

Now that Lu Chen has the ambassador's endorsement, SPG and KGS can do a great deal of publicity.

Nothing more than an exchange of interests.

After the studio handled the accumulated business during this period, Lu Chen and Lu Xi went to the hotel booked by Sister Li together for a banquet.

At night he returned to his home alone in Zicheng Garden.

Chen Fei is still in Jinling, the big house looks very cold, Lu Chen wanted Lu Xi to move in too, but was categorically refused by her sister - she is not a light bulb!

Luckily, after the bath, Chen Fei called.

Ching Ching, I was tired of distorting myself for more than half an hour before the two of us ended the conversation.

Though a little tired, I have to return to Jinling in the morning, Lu Chen did not rest immediately, but turned on the computer and landed on the wave to study.

Wave Reading is one of the largest original online literature websites in the country, with over 50 million registered members and 100,000 + signatories and stationed authors, and has a lot of influence in the industry.

Domestic online literature emerged at the beginning of the new century. It is a new type of literature that has flourished with the Internet industry. After more than a decade of development, it has formed a huge market size.

Xuan Fantasy, Immortal Man, Metropolitan, Military, Historical, Psychic. Although there are problems with online literature, thanks to the rich imagination and diligent writing ability of thousands of authors, it has firmly attracted the attention of a large number of young people and has overwhelmed traditional fields in many ways.

Wave Reading, Flight News Literature, Hammock College, E-net Chinese... a number of domestic Internet giants have divided the market in online literature to compete for the rich profits of literary IP.

Film and television dramas adapted from online novels such as Ask the Journal, Gravefinder, Immortal Wind Cloud, and Rear Palace Situation have all been extremely successful in the market.

Lu Chen, while filming "Blue Love of Life and Death" and "Romantic Mansion", also looked at this emerging hot soil with the intention of building a tree on the Big IP.

His goals and ambitions are huge, but a popular IP is not randomly created. Moving from online fiction is undoubtedly the best option, but today's online literature market has already been segmented into an era of winner-take-all.

Excellent resources are basically in the hands of several major websites with many “Great God” level authors whose work is well received by readers, making it easy to create popular IPs.

And then the newcomers, whether they're websites or authors, want to share a cup, it's definitely hard!

Lu Chen has an understanding of today's online literature, and he understands that his big IP program faces many tests. It is not easy to succeed.

Because his big IP core is Samurai!

In Lu Chen's dream world, when Wuman literature once flourished, many famous masters appeared. There were countless movie and television dramas shot by Wuman literature, and by the time his memory was broken, he still had great influence.

But his own world, martial arts literature and martial arts film and television drama, has appeared, but quickly declined, now that the pattern has been established in the field of online literature, can there still be martial arts themes?

Lu Chen doesn't know either.

In a sense, Wu-man is a low-profile version of Xuan Fantasy novels. Internet readers are used to Xuan Fantasy novels at the level of "Gao Wu” or even "Immortal Wu”. They are familiar with "fighting qi”, "soul power”, "beast" and other dazzling power terms. Would they like “Low Wu”?

Lu Chen once took the time to read several popular Xuan Fantasy novels on the Internet, which differed considerably from those of the Internet Xuan Fantasy novels in his dream world. The latter were the first to be detached from the Martial Arts novels, which combine the style characteristics of Western fantasy literature and Japanese fantasy literature and then localize them.

The difference is even greater if you compare it with the Martial Arts novel he's going to write!

But regardless of the outcome, Lu Chen has made up his mind, so he will try to do it.

Big deal, he couldn't make it. He picked another one.

On the homepage of Wave Reading, Lu Chen did not associate his own blog account to create an author account, but instead registered a new ID: Remembering Today.

This ID has a specific meaning, and only Lu Chen himself can understand it in this world.

After registering a simple profile, the "Remembering Now" writers' section was created.

He can publish his work as prompted by the system.

Lu Chen opened the document stored in the USB disk and first copied a 3,000-word content to fill in the body.

Then he knocked on the title.

Lu Chen clicked Upload Review.

This is the first step in uploading a new book, once it has been approved by the webmaster, it will be officially released.

At the moment of pressing the mouse, Lu Chen did not know whether this was the start of his own failure or the successful start of his big IP plan.

Everything awaits the test of time and the market!

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