Perfect Superstar

The surprise of Wan Xiaoquan is not without reason.

Xiangjiang people love to watch movies. According to statistics, the average Xiangjiang person spends more than 300 yuan a year on movies, which is 340 billion box office size, not counting other consumption in cinemas.

But at least 60 per cent of these 34 billion box offices were taken away by foreign films, leaving up to one billion to local film companies, and the number of films involved in sharing this cake was as high as two or three hundred!

Oriental Hollywood is not a false name. Many small and medium-sized film companies tend to be able to make a movie in a matter of weeks. At the craziest time of the year, there were so-called "Seven Days of Freshness," which means that it was appalling to complete a new movie in seven days.

Films produced at such high speeds are necessarily abusive and, in order to ensure profitability, these fast food films are essentially of the type of three-level violence, bloody creeps, etc., which also rob some markets with the advantage of low cost and sensory stimulus.

As a result, Hong Kong's vast survival has not been easy due to the crowding of large foreign films and low-cost films. Although a large number of billion-dollar works have emerged in the box office since the 1990s, more losses have been incurred.

For example, last year's launch of "Mobile Special Police" in Xiangjiang, invested 75 million, plus billions of advertising expenses, strong star formation, resulting in less than 50 million boxes around the show, deducting the high share of the exhibition, the investor lost blood.

The investment of "Drawing Skins" is higher than that of "Motor Special Police". This is not a big problem. After all, it is mainly the mainland market, but it is a bit excessive to break more than 10 million propaganda in Xiangjiang.

The advertising budget for "The Ghost of Qian Female" is 20 million, of which the Xiangjiang portion is 3 million. Most of the budget will still be invested in the media in the interior.

Propaganda is actually a bottomless hole. It's not enough to throw in as much money as you need to.

Chen Wenqiang said: "Looking at their propaganda campaign, 15 million won't stop. ”

Television, newspapers, magazines, bus stations, mobile advertising, multimedia... and the Internet, the campaign that Picturesque has launched so far can be said to be a complete blossom, and the money invested must be staggering.

This aggressive propaganda campaign undoubtedly puts enormous pressure on competitors.

You should know that the number of films that rush to the New Year's show is not only "Drawing Skins" and "The Ghost of Qian Women". As many as two hundred films have signed up to participate in 20 support places, many of them will compete in the box office during the same period, and some have been promoted.

For a movie, publicity is a top priority, the market is so competitive, the lack of publicity means 90% failure.

But there are only a few people who burn money like "Painting Skin". Wan Xiaoquan is really a little confused.

“Hua Guan should want to expand the new market through this film...”

Lu Chen said: "Heavy gold smashing is commonly used by Choi Xingxian in propaganda. Last year he put forward a so-called north-south and south-south strategy. Xiangjiang is equivalent to Bridgetown, so it is not surprising that he took the effort to promote the new film. ”

At present, the competition for movie studios in China is also fierce. Although the market cake is huge, there are many crocodiles who want to divide the cake. The Huaguan Film Industry is not the strongest among them.

Therefore, Choi Xingxian intends to expand emerging markets. The so-called north-south and south-south means entering the film markets of Japan and South East Asia. Xiangjiang is undoubtedly a strategic area.

Leveraging the east wind of Xiangjiang's film support policy, it is only part of Choi Xingxian's ambition plan. His goals are huge. If "Painting Peel" is frustrated in Xiangjiang, how can we continue?

Since knowing who his opponent is, Lu Chen has asked Lu Xi to listen to relevant insider information in Huaguan Film Industry through multiple channels to try to get to know each other.

So compared to Wan Xiaoquan, he knew more about Choi Xingxian's intentions.

Wan Xiaoquan asked: "What should we do about it and invest more in publicity? ”

Although she doesn't have her own name in the subtitles of "The Ghost of Qian", Wan Xiaoquan poured countless hearts and hopes into the film and didn't want to lose the chain at the end.

Lu Chen chuckled: "It's not a big deal to increase publicity, the problem is that we can't follow the rhythm of our opponents. ”

The propaganda for "Picturesque" has already come to the fore, and "The Ghost of the Qian Woman" must pay more if he wants to catch up, which is not what he would like to see.

“I'm going to postpone the screening of The Ghost of Qian to February 21. ”

Originally planned for February 14th, Valentine's Day, "The Ghost of the Queen Woman" was officially released, but since it collided positively with "The Skin", avoiding the enemy is undoubtedly a wise option.

Because that must have been the fiercest and fiercest time of the "Painting Peel" campaign, and it would have been much better in a week.

That is, in Xiangjiang, the arrangement of the exhibition is much more flexible than in the interior. Otherwise, it would definitely not be so easy to change gear temporarily, because many films are arranged well in advance.

Wan Xiaoquan was a little unhappy: “That depends on how proud they are. ”

“One more week will give us more time to prepare ourselves...”

Lu Chen soothed: “The winner is the one who laughs at the end, so we don't have to rush to the end of the day. ”

He said to Chen Wenqiang: “Uncle Qiang, please try to arrange more communication with Jiayang. ”

Exhibitors are equally important, and this aspect is arranged by Lu Chen Studio partner Jiayang Film Industry, although the latter's network resource problems are not significant, but given the change requirements, it is estimated that there will be no less than a fluctuation.

Time is running out.

Chen Wenqiang nodded, and he suggested: “Actually, we have advantages in propaganda. Young Master Lu and Miss Faye's television drama are broadcasting on TV and can be used to promote it. ”

“So many interviews and show invitations the other day, if only we could go on," he said sadly. ”

In the opinion of the studio director, Lu Chen is a terrible creature.

Lu Chen chuckled: “Don't worry, Uncle Qiang, I have a number in mind. ”

It's not that he doesn't want to borrow, it's just that the time is ripe, but it's soon.

On February 5th, Lu Chen Studios and "The Ghost of the Qian Woman" released new shots of the film on the wave blog and Hong Kong Island blog, bringing the total to as many as 20.

The screenshots were reproduced by Chen Feier's studio, and the promotion of "The Ghost of the Qian Woman" in Mainland China and Xiangjiang began, officially joining the New Year's Film Propaganda War.

Because Lu Chen and Chen Fei are currently extremely popular, these beautifully designed movie shots immediately aroused widespread popularity among fans on the Internet!

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