Perfect Superstar

On February 14, "Painting Skin" was officially shown at major cinemas in Xiangjiang, with a 37.5% ranking rate.

First day box office 7.5 million!

Such an honorable colleague is undoubtedly the champion of the day's box office and has created the best results of the first day of domestic production in Hong Kong's box office in the last 13 months.

Such a bright first day box office also boosted Huaguan Film Industry and Star Arts and Entertainment confidence, the number of advertisements placed in major media increased, and the publicity campaign became fierce.

The media that got the benefits naturally bragged, what was the first fantasy movie in China Harbor, what was beyond Hollywood, what was the opening of a new type of ghost movie, etc. The praise did not cost money to put on the set, it was blown to heaven.

The Xiangjiang actors who participated in "Painting Peel" celebrated with blogs, and the male lead Jiang Wei was even more proud to say on the blog that he underestimated the performance of "Painting Peel" in the box office.

50 million HK Total Box Office is not the end, but the beginning!

In another important promotional position, the Hong Kong Island Blog and Hong Kong Island Forum also saw a large number of blogs and posts celebrating "Pictures", most of which were so-called audience sentiments.

“The scene is fantastic, the effects are outstanding, and it's worth the money to go to the cinema to support it! ”

“I had no idea that we in Xiangjiang could make such an amazing special effects film, and we had to ask for a compliment. ”

“I went to see it yesterday with my girlfriend. The box office I booked the other day was worth it! ”

“I also took my girlfriend to see it with me, she said it looked good and wanted to see it again. ”

“Wonderful. Really wonderful...”

With so much praise on blogs and forums, it doesn't feel like it's all your own loss, and the raffle event launched by Officer V, the online position is no lower than it is in reality.

But unlike newspapers and magazines that readers can only accept passively, in an infinitely vast and free online world, not everyone can be bought or ignored, the voice of opposition appears much faster than expected!

“Yesterday I saw Painting Peel, and I can only say that 35 bucks is a loss of water. ”

“The Stunt Effect of Painting Peel is really good, but the drama is unbearable, the story is illogical, bad! ”

“No, no, no, no. I left with my girlfriend when I saw half of it. It doesn't mean anything. ”

“Painting is really not very good. It's not as powerful as it sounds in the media, so pass the special effects. ”

“I said I was disappointed after watching it, and this is the Ghost Fantasy movie that invested 200 million dollars? ”

“The story is dog blood...”

These voices of opposition first appeared in the film and television versions of the Hong Kong Island Forum.

The film and television edition is one of the most active segments of the Hong Kong Island Forum, with hundreds of thousands of active registered members, mostly young people who like film and television, and the discussion of posting replies is quite positive.

A newly released film, to get feedback from the audience in the first place, the film and television version of the Hong Kong Island Forum is undoubtedly an excellent place to filter out some PR marketing trumpets. Forum members' reviews tend to be meaningful and truly reflect the perceptions of young people.

Of course, in such an important position of public opinion, the publicity and promotion of public marketing companies is certainly indispensable, but the ID added to the "painting" praise is many, but it does not hold back those voices of opposition.

Most importantly, most of the positive reviews come from forum trumpets or marketing numbers, and poor reviews are dominated by senior members. The credibility of the two is low, but anyone who mixes the forums for a few days will be clear.

These voices, too, quickly fed back into the blog, sparked more discussion.

So on the Internet, there was a polarization of the comments on "Picture Peel".

There's a lot of good and bad things to say. The two sides can't argue. It also makes the gourd eaters uncomfortable.

At 9 p.m. on the 15th, Wang Dong, a famous film critic from Xiangjiang, posted a film review blog on his blog.

The main character in this blog post is Painting Peel.

“… a great special effect cannot conceal a pale plot, and the chaotic story has made the film such a disaster that there are several early exits from the audience watching with me. ”

“The special effects of Painting Peel are not strong enough to make people ignore these shortcomings. Although the media has publicized the film as a Hollywood movie, it's not a classic popcorn movie after all, it's just an easy-going movie! ”

“The director tries to transform the original horror story into a beautiful romance show, rubbing too many things inside, the actors are mostly young and beautiful, but the acting is lacking! ”

“When I walked into the theater with hopes of pinching a movie ticket, the harvest was disappointment...”

Xiangjiang's film critics emerged in large numbers after Xiangjiang movies entered the Golden Age. At that time, they were influential in the media, but since entering the age of the Internet, with everyone being able to be film critics and publish articles on the Internet, film critics have gradually disappeared.

Most of the remaining film critics have also become the tongues of PR marketing companies, with fewer and fewer differences from online pushers.

But there is still a conscientious film critic, Wang Dong is undoubtedly one of them, he is a well-known writer in Xiangjiang Wentan, but has been following the development of Xiangjiang films and writing film review articles for many newspapers and magazines.

Unlike those marketing film critics who sell articles for a living, Wang Dong never takes the money from PR companies, so his film reviews are fairer and fairer, and therefore have a high influence in many Xiangjiang audience groups.

Especially for Xiangjiang, who is 30 or 40 years old, he enjoys reading his film critique.

Of course, Wang Dong's film criticism is not perfect, he prefers literary rather than commercial films, so the popcorn movies sold in the box office are often rejected by him.

As for the so-called "shitty piss butt” and “laughing family rejoice” films from Hong Kong, they were criticized by Wang Dong as worthless and made him a less popular figure in the Xiangjiang film industry.

But even if people hated it, Wang Dong never changed his style of film critique. While the award-winning filmmakers would be complacent because of the free positive reviews, the producers of "Painting Peel" must be very unhappy with the Huaguan Film Industry and the star entertainment.

The first shooter was Jiang Wei, the main actor of "Painting Peel", who directly scolded Wangdon's film criticism on his blog for black and black. He took someone else's money to discredit "Painting Peel", and the words were very intense.

Although Jiang Wei soon deleted his blog post, his accusations against Wang Dong caused an outcry on the Internet and made "Picture Pie" a hot term for Hong Kong Island blogs.

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