Perfect Superstar

Movie peripheral products refer to products developed based on characters, scenes, props, logos, etc., including toys, clothing, accessories, audio-visuals, books, daily necessities, etc., mainly based on the visibility and influence of the movie screening.

In the United States of America Hollywood, film peripherals have long formed a huge and mature industry, and many movie box offices may only earn back their costs, but rely on the sales of peripheral products to make money.

According to the 2016 American Film Association, the Hollywood Film Industry has a contribution of more than 30% in peripheral products and two thirds of the revenue from many films comes from sales of peripheral products!

This is undoubtedly a very attractive big cake.

However, the cake was delicious, but it was very difficult to get a mouthful of it. China and Xiangjiang also started developing products around the movie very early, but the result was completely unsatisfactory.

Two years ago, the giant alligator Baodlong Film Industry in the Xiangjiang Film Circle invested 170 million to film Hong Kong Comics' adapted Superman, with the intention of replicating the Hollywood model, showcasing boxing in the surrounding product areas, and creating a big IP for Hong Kong comic heroes, so to speak, is ambitious.

However, this, together with the cost of publicity, has invested more than 200 million in a large portion of Hong Kong's output, which ended up with only 68 million box offices in Hong Kong, and only 300 million in the interior.

At that time, the Baodlong Film Industry also smashed 12 million on the periphery of Superman, ordering a large number of dolls, prop models, accessories, etc., resulting in a total of 5.1 million sales in Xiangjiang and Mainland China.

Knowing that the profits of the products around the film are very high, the cost of a set of dolls is 100, the selling price is at least three or four million, 5.1 million sales compared to the input cost of 12 million, it is a loss to the grandmother.

Superman still borrowed the name of the original comic book before selling some of its surroundings, otherwise it would have lost even more!

In the end, Baodlong Film Industry was forced to destroy a large backlog of finished products, which became a joke in the industry.

In fact, 5.1 million peripheral sales would have been fine if it hadn't been for the overconfidence of the Baodlong film industry, as the vast majority of mainland and Xiangjiang films do not have any peripherals, and some are just low-cost posters and reality writing.

The example of Superman has also discouraged people in the industry from looking at the surrounding products, who are watching Hollywood eat large bites of meat and envy not doing so as the most common phenomenon.

So when people learned that the first day of the screening of "The Ghost of Qian Women" sold 2.65 million peripheral products, the first feeling was not to believe, not at all!

"The Ghost of the Qian Woman" is not a popular comic book adaptation play. It lacks a fan base for the work. Although everyone is familiar with "Chathai Zhiyi", this is a ghost film, and the type suitable for the surrounding area is wrong first.

However, it is even more impossible to say that sales forgery, first of all, Lu Chen Studios and Jiayang Film Industry did not have the capacity to allow Xiangjiang's cinemas to cooperate with them in fabricating the data, and secondly, there was no need to do so at all.

Because sales of peripheral products don't buy ticket houses, they pay for their periphery. Isn't that stupid?

So when you confirm that the message is true, your second feeling is incredible.

It's incredible!

But believe it or not, industry professionals have dramatically increased their ratings for "The Ghost of Qian Women".

There's a big red trend in this movie!

The simple truth is, if the movie audience doesn't like the movie to a certain extent, how can they afford to buy peripheral products that are more expensive than movie tickets?

$2.65 million was sold on the first day. How much can you sell for the four-week show?

Xiangjiang can sell so much, how much can it sell as the mainland of Luchen Home?

No one can make accurate measurements - it's embarrassing to say more.

Everyone also had to admire Lu Chen, sell so many peripherals, first have to store so many goods, plus stock stock, Lu Chen dared to smash money on the periphery of what countless colleagues regarded as a restricted area, both courage and confidence are undoubtedly super strong.

And he's got a big chance of winning!

This has led more people to turn their eyes to "The Ghost of the Qian Woman," who had been watching the movie coldly or disregarding it, and many people have even booked tickets to the movie "The Ghost of the Qian Woman."

Newspaper websites are blowing more advertisements than they can see!

……

“I don't really admire many people in my life...”

Seeing Lu Chen, Zhou Yi said in a very general way: “Young Master Lu, you are definitely one of them! ”

As soon as we got the first day box office and surrounding sales data for "The Ghost of Qian Woman", the owner of Jiayang Film Industry couldn't sit down, and ran to the studio to find Lu Chen himself.

Zhou Yi is not a bored person, and in fact Jiayang Film is not the most important industry in his name, but this sales data in Shenzhen makes him unable to remain calm.

Over two million in peripheral product sales!

Due to policy factors, Xiangjiang Film Co., Ltd., after the show of the film in Hong Kong, received a significant proportion of the share, almost fifty and fifty points, more than its counterparts in the Mainland.

That is, a million box offices, half a million or more, which is one of the important reasons why Xiangjiang's local market, though small, allows so many film companies to survive.

But 50% or 60% of the box office share compares to the profit of the surrounding products, which is slag!

As a very successful businessman, Zhou Yi is well aware of the doorway.

Shame on Zhou Yi, when Lu Chen decided to invest a lot of money to customize the products around "The Ghost of Qian", he was opposed - "Superman" front car can see!

However, Lu Chen stubbornly opined, preferring not to give up all the capital, Zhou Yi finally, in order to maintain the relationship between the two parties, reluctantly agreed to Lu Chen's peripheral development plan, and there were still goosebumps in his heart.

Now, if he misses it, his intestines will probably regret it!

“Mr. Chow, this is ridiculous...”

Lu Chen smiled and asked Zhou Yi to sit down and have Assistant Li Zhen pour tea for the guests.

Zhou Yi could not come, he was also prepared to talk to each other.

Zhou Yishu Yongrong said: “I came here to apologize to Lu Shao first. As a partner, Jiayang Film Industry has not done enough work in the past. Please forgive Lu Shao! ”

He stood up and apologized to Lu Chen!

Lu Chen quickly rose up and said: "Mr. Zhou is very serious, you don't have to do this, you really don't need to! ”

In the early days of cooperation, especially in the face of threats from the Jiang family, Lu Chen was very dissatisfied with the performance of Jiayang Film Industry's leading rats, but the rest was still very good.

Without the strong support and cooperation of Jiayang Film Industry, The Ghost of Qian Woman would not have been released so smoothly.

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