Perfect Superstar

The campaign for "The Ghost of the Qian Woman", which will be launched on 2 April, has already begun, with a modest budget of 30 million, and is sufficient to ensure that the majority of viewers throughout the country know that the film is about to be released.

But compared to the Hollywood movies "Duel Mars" and "Legend of the Holy Land", "The Ghost of the Queen Woman" is undoubtedly in a vulnerable position, and Chenphy Media has no intention of provoking a costly propaganda war, somewhat understated.

So when Lu Chen shouted on his blog, "Domestic box office broke 500 million, surrounding products sold more than 100 million!” The target slogan inevitably generated a lot of repercussions in the circle.

Over the past decade, the number of boxes in domestically produced films has also increased dramatically with the explosion of the domestic film market.

There are tens of millions of popular movies in the box office, but these are basically youth idols, mostly based on bestselling novels or online novels.

Qian Female Ghost also has only tens of millions of investments. The target of 500 million domestic box offices does not seem to be high, but this is not the case at all, because now there are fewer and fewer low-cost high box office films, and the youth idol films are a bit out of play, let alone the ghost films!

If The Ghost of Qian invests hundreds or even 230 million dollars in special effects, relying on the influence of the original book may attract a lot of audiences.

But a 30 million investment in a region, even if it's all on special effects, can you do a few minutes of content?

Without the special effects of people, "The Ghost of Qian Woman" depends on attracting domestic movie audiences. The domestic audience's appreciation taste is very different from that of the Xiangjiang audience. The ghost movie is definitely a small movie.

Wang Xiaoxu's analysis of "The Ghost of Qian Women" is very reasonable.

What exactly makes Lu Chen so confident?

The 500 million box office was just back, and it was really eye-catching to shout out the slogan of more than 100 million products.

Many circles of people felt that Lu Chen was really a little overinflated. Perhaps his development was too smooth in the past two years, so he believed too much in his influence, but forgot that movies and TV and popular music were different.

If Lu Chen takes a youth idol film, don't worry about the box office.

These fantasy ghost films are not easily mastered by newcomers.

But there are also several industry people who support Lu Chen. They have seen the original film of "The Ghost of Qian Female Ghosts". They have a positive and appreciative attitude towards the film, and said a few good words for Lu Chen on their blog.

However, such a voice appeared weak and popular public opinion was unfavourable.

Although Wang Xiaoxu's name was not mentioned at all in this blog post by Lu Chen, the film critic regarded it as a provocation to himself and soon issued a new blog post.

The content of the blog post is very simple, just four words - we'll see!

Wang Xiaoxu is a mature literary man. He has his own insistence and stubbornness. He is also very sharp compared to the truth, but he will not play boring tricks with others, such as betting with Lu Chen on keyboards and running naked.

The words "to be seen” were sufficient to indicate his attitude.

And Lu Chen's fans, of course, have tremendous support for Lu Chen's blog post.

“Don't say anything, I will contribute at least 5 movie tickets, depending on the situation! ”

“500 million in the box office is too conservative, I think we can break 800 million! ”

“A billion! ”

“Back me up in the morning, and I'll show my girlfriend The Ghost of Qian. ”

“Xiangjiang's box office and reputation are so good, I don't believe it can be done at home! ”

“Lu Chen Da Da, can you tell me exactly what peripheral products there are? ”

“Curiosity...”

Don't mention that Lu Chen actually responded to questions raised by fans about the surrounding products, and the next night he updated his blog and released dozens of photos.

All of these photos are related to the surrounding products of The Ghost of the Qian Woman, including handmade figures from Xiangjiang's favorite movie audience, but not art features, but finished inventory!

Yes, Lu Chen's release on the blog is an inventory of finished products from a variety of peripheral products. In addition to the versions of the main characters in the film, there are also such things as acoustic discs, movie novels, souvenir albums, accessories, etc., all in full view.

The key is a big warehouse full of stock!

These peripheral products were ordered from factories when Lu Chen was still in Xiangjiang, dominated the domestic market, more than doubled in quantity, and are now basically shipped to Beijing.

The Xiangjiang audience has a strong purchasing power, the number of domestic audiences is large and under comprehensive balance, so Lu Chen set a sales target of 100 million for Qian Female Ghost.

This goal should be ambitious, because many of Hollywood's large peripheral products are not selling well domestically, let alone domestically produced films.

But Xiangjiang's success gave Lu Chen enough confidence!

And these stock photos, on the one hand, are a powerful response to Wang Xiaoxu's questionable remarks - without the certainty of cost recovery, will they produce so many products?

In fact, Lu Chen has sent several photographs of the surrounding products on his previous blog, but obviously that artistic photograph can't be compared to this “show off” inventory diagram, causing a lot of vibration from time to time.

“Wow! Can you give me one of those? ”

“The dolls are so cute, I'll have to buy one! ”

“Where's Tuo Hao? Big underwriter to send friends! ”

“Buy, buy! ”

Finally, Lu Chen said in his blog that these peripheral products have begun to be shipped to the surrounding shops of the major cinemas. By April 2nd, they will definitely be put on the counter. We hope you will support them more!

Of course the fans are going to support it.

Lu Chen's confidence also stems from the loyal and adorable fans he owns. He can get a million-level reward share on a single live broadcast. How can he not sell more than a hundred million around him!

In the face of Lu Chen's counterattack, Wang Xiaoxu was silent. Maybe he was shocked by Lu Chen's pen. Maybe he was “waiting to see". In short, he was no longer strong with Lu Chen fans.

Everyone's attention was quickly diverted.

The promotion of "The Ghost of the Queen Woman" is still under way. Lu Chen even broke past practice, ran several announcements and made several consecutive shows to promote the film.

Not only Lu Chen, but Chen Fei also spared no effort to use his connections and influence to create momentum for "The Ghost of Qian Fei". The entire Chen Fei media has been in a state of fanatical work.

Everything, just for April 2nd!

---------------

Second, more.