Perfect Superstar

Wang Xiaoling hurried back to the office before work.

When she saw Lu Chen, she was naturally very surprised and complained that Lu Chen did not bring her girlfriend.

She's a fan of Phil Chan.

Asked about the 7795 platform cooperation, Wang Xiaoling said that the contract had been signed. When Happy Net is officially launched tomorrow, advertisements can be placed on the 7795 website.

7795 claims to have 50 million + registered members, with more than 10 million daily IP visits. Although the data must contain moisture, its promotion on its platform is still quite good.

Of course, advertising is also inexpensive.

“This time, I brought the money...”

At night, Koga invited Lu Chen to dinner together. After a few drinks in the box, Lu Chen said: “Tomorrow should arrive. Don't just think about saving money. If you should spend it, you should ask for it! ”

Koga and Wang Xiaoling looked at each other and Koga scratched his head. He was embarrassed to say: "Third, you have already made an additional investment, this time...”

Wang Xiaoling hastily added: "Now our company has enough money. ”

It has been seven or eight months since the establishment of the Happy Recreation, with at least 670,000 dollars spent each month on office rental, salary, etc., combined with the investment of various equipment, the original joint investment of 5 million had been burned down long ago, and the situation was only sustained by an additional sum after Lu Chen.

Gaohe and Wang Xiaoling are both newly graduated college students, without the experience of running a company, came all the way here and now paid a lot of “tuition fees”, and then burned so much money without any income, the two of them will naturally not calm down.

At the time of Lu Chen's additional investment, he did not dilute the shares of two and a half people, which remained unchanged at 10%, and now he wants to inject money, which puts a lot of pressure on the two people.

Lu Chen shook his head with a smile and said: "Enough? That's impossible! ”

He went on to say, "Happy Farm, we're going to invest at least 10 million in publicity, and then we're going to have to keep adding up, and then we're going to have to develop new projects. ”

$10 million in publicity!

Gaohe and Wang Xiaoling are both eye-catching, because [Happy Farm] is just a small game. In online games, it belongs to the leisure virtual business category. Production costs are very low. If they are not developed by themselves, but are commissioned by mature and experienced companies, the cost is estimated to be half saved.

Lu Chen actually had to invest tens of millions of dollars in [Happy Farm] propaganda, which is beyond the imagination of two people. They couldn't help but ask: "Can you earn back the cost of investing so much? ”

They both know that Lu Chen has money and is very rich. They can sell a song for millions, but this kind of money burning method also makes them feel heartbroken.

Wang Xiaoling's original advertising budget for [Happy Farm] was no more than one million.

Lu Chen patiently explained: “I have confidence in a happy farm and believe it can reward us tenfold or even tens of times, but we cannot satisfy one or two small games and should have more goals. ”

Memories from the dream world give Lu Chen constant inspirational ideas. After [Happy Farm], Happy Recreation can also continue to be [Fruit Ninja], [Botanical War Zombies], [Angry Birds] and other hand tours in the dream world with great success.

But the development of these leisure tours only lays the groundwork for fun and entertainment, and Lu Chen's goals are even more ambitious.

“Do you know Laughing Awesome Lake? ”

Koga nodded and said: “I know, I also bought a hardware version to keep at home, a wonderful martial arts novel, very well written! ”

Laughter River and Lake is currently a popular book in the domestic book market. It has also sparked a new martial arts enthusiasm, with many good reviews and a huge fan base.

Lu Chen said: "I have purchased the entire copyright of Laughter River and Lake and expect to start shooting the trilogy of Laughter River and Lake movies in the second half of the year. ”

“Really? ”

Gordon opened his eyes and revealed his surprise: “That's wonderful. You must be playing the fox, right? ”

Lu Chen chuckled: "I won't hide this from you until then. The investment of these three" Laughter River and Lake "will reach at least 200 million, which will be the most important project I have run this year. ”

Koga said wholeheartedly: "Sure will succeed! ”

Wang Xiaoling, sitting beside him, asked thoughtfully: "Lu Chen, are you also going to convert Laughter River and Lake into a hand tour? ”

Wang Xiaoling's mind was much more flexible than Gao He, who preferred drilling technology, and after more than six months of grinding, she showed a certain talent in commerce, so she was acutely aware of Lu Chen's intentions.

“Exactly! ”

Lu Chen clapped his hands and said: "It's not just hand games, it's real online games! ”

If Lu Chen was founded to entertain each other in the first place, he mainly wanted to help the two faces in front of him, but now he has broadened his thinking on the development of fun and entertainment.

Fun and entertainment can be integrated into his big IP plan, sharing two big blocks of IP adapted games and animation, especially games, which are very important components of the plan.

A movie takes a billion box office in the country, divided into 340 million, after deducting costs and taxes, it will be about 120 billion, but a well-made and vibrant online game, flowing more than 100 million a month is easy, as long as you don't mess around, it is a golden egg laying hen.

Of course, the industry is also very competitive. Lu Chen's plan is to start with small games like [Happy Farm], so that the fun and entertainment can continue to grow and progress towards the highest goal.

“Fun and entertainment is too small a place to move to in the future, we need to recruit more and more professionals, animation design, game planning, development engineers, programmers, art designers...”

Lu Chen said, “So I said that the little money in the company account is not enough at this time, and [Happy Farm] operating online to achieve profitability needs a process, we can't waste time here. ”

Koga and Wang Xiaoling have nothing to say. According to Lu Chen's goal, smashing tens of millions into it is not much.

[Happy Farm] and "Laughing Awful River and Lake" online games include hand games, which are entirely divisive, and the latter requires too much human and material resources.

It feels like they're both dreaming when they think about having a 10% stake in future fun and entertainment.

Lu Chen raised his glass and laughed: “Don't think about it now, let's drink to success! ”

Tomorrow is the official [Happy Farm] day.

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