Perfect Superstar

“You're going to pay me! ”

Jingcheng Zicheng Garden's home, Chen Fei 'er sitting in front of the computer said to Lu Chen delicately: “Hurry up! ”

Lu Chen laughed: “What compensation? I stole some pumpkins from you. ”

Chen Fei glanced at him with no anger: "Don't you dare say that the idea of letting me advertise your game is ruined! ”

Lu Chen Ha Ha: “This isn't an ad, are you obsessed too? ”

After playing the internal beta version of "Happy Farm" that day, Chen Fei quickly became interested. When Happy Net was officially launched, she installed the app client on her phone for the first time.

Not only that, but she also promoted it to her friends, and she pulled a bunch of people into it.

Chen Feier went out for more than 10 years. The usual contact is basically with people in the circle. Of course, her friends live in the circle. Everyone gives her face to download and install, but she basically doesn't have much time to play.

However, [Happy Farm] is different from ordinary online games. It belongs to the leisure category of small games. Some people play their mobile phones in their leisure time. First out of curiosity or something, they log into [Happy Farm] as a pastime.

And then when we played, eight or nine of the ten went in!

Of course, Chen Feier herself is no exception. As the first registered user of [Happy Farm], she has reached level 5. The number of farmland has doubled, and when she has time, she takes out her phone to sprinkle water to remove insects.

And, of course, fun to steal!

And her two previous blog articles, which Lu Chen came up with the game marketing means, quickly promoted [Happy Farm] through a huge fan group of two people.

It's just that Chen Fei basically didn't do online marketing before. This time it was an exception for Lu Chen.

Absolutely great!

Koga just called Lu Chen far from Hangcheng and was excited because since Chen Fei's second blog post, the number of visits to Happy Net has skyrocketed, at least a few hundred times higher than before!

This is the so-called fan effect. Popular stars like Lu Chen and Chen Fei have a very high influence on the Internet. If you want to recommend a product, you can often get a lot of attention in a short time.

Koga admired Lu Chen. Before that, Lu Chen made him increase the bandwidth of the website server and let the technicians wait overtime, so that Happy Net did not collapse under the sudden surge in IP access shock.

And [Happy Farm] downloads, that's a geometric upgrade, the amount of minutes can match the past day, it's unbelievable.

Of course, this is just a temporary phenomenon caused by the fan effect. The key to [Happy Farm] success also depends on the charm of the game itself, attracting players, retaining players and making them willing to pay for props.

In the lower right corner of the computer screen, two flying signals appear to be in a landing state, one of the icons flashing wildly, showing a lot of information being passed on.

This is the number that Phil Chan posted on his blog.

In order to promote [Happy Farm], Lu Chen deliberately purchased a couple of beautiful numbers from Feixin Company, mainly to face the public, without setting any obstacles, anyone can be added as a friend.

So once the numbers are released, it is perfectly normal to attract numerous fans and friends to greet them. Lu Chen himself certainly does not have the time and energy to manage them, and will eventually return them to the company's PR marketing department.

But tonight, he took the time to personally respond to a few fans.

As for Phil Chan, pick up his tablet and continue to brush his blog.

Fans are enthusiastic: "Don't worry, Sister Phil, we will steal all Lu Chen's dishes! ”

“Just downloaded and installed, still learning! ”

“What's your flying signal? Ask for friends. ”

“Ten thousand tons of copper balls! ”

“The game is simple, easy to get started with, pretty well made, kind of interesting. ”

“I love to play little games...”

Leisure little games like [Happy Farm] have the lowest learning index, and as long as they are not stupid, anyone can do it in a matter of minutes, without any obstacles.

But precisely because of the lack of challenging and learning, players can get tired easily, give up when they get tired of playing with three or two hands. It is very difficult to make money from the little game itself, at most, by advertising to make a profit.

[Happy Farm] Although it falls within the category of leisure small games, its level of beauty and interactivity are by no means comparable to those of its kind, especially since the latter is more addictive and fascinating!

After the combined marketing of Chen Fei and Lu Chen, [Happy Farm] became popular in a short time, first in the fan circle of the two, and then spread like a plague.

Computers, tablets, phones... more and more people have [Happy Farm] clients either advertised in the media, seen in blog forums, or recommended by friends and family.

[Happy Farm] relies on Flight's powerful resources to make it easy for players to interact with other people's games, making "stealing" a hot trend.

When "The Ghost of the Qian Girl" was downgraded on National Day on May 1st, this leisure little game had already sparked a popular rush to steal vegetables, and the speed and influence of the outbreak made people in the gaming world stare at each other.

There have also been a number of negative news stories, such as children stealing from their cell phones during classes, white-collar websites at work, and people climbing the Internet in the middle of the night to steal and pick food, which has affected the rest of the day.

But none of this negative news can affect the spread of [Happy Farm], with registered users jumping to 50 million + in more than half a month, of which more than half are active!

This data is very scary, and the proliferation of users also brings rolling resources to Happy Net and Happy Recreation, although the items sold in [Happy Mall] are cheap and cannot hold up the huge number of users.

So after spending most of the first half of the year burning money, happily entertaining each other smoothly into the profit rationale, continue to recruit horses to expand strength, and move towards higher goals.

Lu Chen delegated the power to manage the fun and entertainment to Koga, and led Chenfi Media to start the preparation and filming of the third television drama.

In addition, there is the recording of "Chinese Good Voice", a reality show!

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