Perfect Superstar

The sale of Happy Farm was originally planned for Lu Chen.

This leisurely interactive little game is a little probe pie he has laid out for his big IP plan, never thought of holding it to death, fast cash in exactly what he needed.

Because in Lu Chen's memory, there are a lot of similar ideas, not worried about selling them afterwards.

Most importantly, with hundreds of millions of dollars in hand, fun and entertainment can grow at the fastest possible pace, absorb talent and accumulate experience, and move to higher levels!

Of course, transactions involving hundreds of millions of dollars are not so easy to reach. Both sides must engage in a bargaining and sawing battle. Win-win cooperation requires both insistence and compromise.

Lu Chen had little experience in this area, but he had always believed that professional matters should be left to professionals to complete, so he deliberately hired a foreign aid team to lead the transaction negotiations.

Li Moushi was very honorable. On the third day of Lu Chen's phone call, a skilful team flew from Beijing to Seoul to negotiate a game of entertainment and flying.

The five-member team first evaluated the value of Happy Net and Happy Farm in a comprehensive manner, produced a detailed set of business evaluation documents, and then contacted representatives of the game on that basis.

At the same time, they deliberately unleashed the news of the deliberate sale of Happy Farms, immediately attracting the attention of a number of capital crocodiles and adding a heavy stack of leverage to their negotiations.

Regardless of how the foreign aid team operated, Lu Chen fully let go of the negotiating power and continued recording the program "Good Voice of China" with Chen Fei himself.

After the fourth episode, the viewership rate of Good Voices of China has climbed to a point where peers can see that the average viewership rate of up to 5.2% of the time was 4.48%, which is the highest in nearly a decade, sweeping the market for comprehensive arts programming.

If compared according to the reality show, that is, the "Super Feminine Voice" launched by Xiangnan TV in that year can be compared, but after "Super Feminine Voice", Xiangnan TV, known as the local TV master, has never launched a comprehensive art program that can be compared to it.

"Good Voice of China" became a phenomenal comprehensive art show, undoubtedly giving Zhedong TV, whose original strength was not weak, the momentum to comprehensively challenge Xiangnan TV.

Zhedong TV broadcast "Romantic Full House" for the first time last year and "Good Voice of China" this year. It is a frequent heavy player. The cooperation with Lu Chen is very good. Both performance and fame have greatly improved.

As a result, Xiangnan TV is under a lot of pressure.

The domestic television market is also a highly competitive market. Dozens of TV stations and hundreds of TV stations are fighting for resources and advertising shares. There is also a central television giant on it. Xiangnan TV's current position, while the scenery, is also facing a lot of tests.

Jingcheng TV, Huhai TV, Zhedong TV... Xiangnan TV has more than one opponent.

How can Zhedong TV not worry this entertaining TV station?

At night, Xiangnan Shacheng, Xiangnan TV Building.

At night, the city, with its millions of people, is already home to lights. The Xiangnan TV Building is also brilliant. The tall tower on the roof flashes a fantastically lost light, making it the most obvious landmark in the neighborhood.

This 39-story building has an extraordinary influence in the domestic entertainment industry, and countless stars, including Hong Kong and Taiwanese celebrity artists, are eager, if not sharpened, to walk in and record the show.

For more than a decade, Xiangnan TV has been unique in local TV stations thanks to its flexible mechanisms and bold style, and has emerged a number of branded programs with high ratings, second only to Central TV in terms of influence and revenue.

It is only now more and more difficult for Xiangnan TV to maintain its position of solitude and defeat.

Located in a small conference room on the top floor, the lights are all on, more than a dozen senior members of Xiangnan TV are meeting. Everyone looks seriously and stares at the image data displayed on the projection screen.

These figures are like a sharp dagger, hanging high above their heads, and they can't breathe.

The meeting was chaired by Lu Zhenhai, the newly appointed Deputy Director and Program Director of Xiangnan Television.

Lu Zhenhai is less than 40 years old. He is a representative of Xiangnan TV Station's Shaozhuang sect. He entered Xiangnan TV after graduating from China Media University. He rushed up from the grass-roots level step by step. There is no doubt that he has great strength and wrist.

The dilemma faced by Xiangnan TV in the last two years is the most important reason for the superiors to vigorously promote the Shao Zhuang sect, and Lu Zhenhai needs to produce a remarkable result orally.

He looked around, like an eagle touring his territory, with his eyes full of photographs.

None of the directors, directors, editors, etc. here dare look at Lu Zhenhai. The atmosphere in the meeting room is very depressing and dull.

At this time, no one wants to touch the mold of Lu Zhenhai and be treated as the weak chicken of the monkey.

Lu Zhenhai was a little disappointed, he reached out and knocked on the table and said, "As you can see, since this year, we have seen a drop in the viewership rate of both TV dramas and comprehensive art shows, and several Ace shows are not optimistic, and we expect to see no more than 3% increase in advertising revenue throughout the year! ”

“How much was last year? ”

After a pause, Lu Zhenhai stared at a half-barred middle-aged man who wiped sweat from his forehead and whispered, “5.7%. ”

“5.7% …”

Lu Zhenhai ripped his lip corner and smiled: “I remember 14 years was 11.8%, 13 years was 27%, how much did the increase decrease? ”

No one answered his question anymore.

Advertising revenue is the lifeblood of television stations. Especially for television stations, money is not universal. Without money, it is impossible. Television stations in remote provinces are fast becoming advertising stations.

Why? It's not just money. State subsidies to television stations are now decreasing every year, and the difficulty factor in maintaining balance of payments and even profitability is increasing for television stations.

Xiangnan TV player industry, annual spending increase, advertising revenue increase to the current level, is already deep in the crisis, but anyone with a little mind can see it.

Lu Zhenhai, who just came on stage, accepted that although it was not a mess, it was absolutely true that it was hot potatoes.

He's under a lot more pressure than everyone else in this room!

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