Perfect Superstar

The first season of "Good Voice of China" was first broadcast on Zhedong TV Station on May 19, and seven consecutive issues were broadcast when summer vacations began at universities and colleges across the country.

This novel form of singing reality talent show has been prominent since the beginning. Four large coffee-class coaches have earned their eyeballs, and the first-time viewing rate has not been disappointing. The average viewership rate is 2.26%, with the highest viewership rate exceeding 2.50%, making it to the top of the national TV comprehensive art rankings.

But what is really eye-catching is still at the back. In the following issues, "Good Voice of China" was literally sweeping the market, and the viewership program climbed, easily breaking the phenomenal threshold, becoming the most eye-catching comprehensive art show in recent years.

By June 30, Issue 7, the average viewership had reached an abhorrent 6.35%, crushing the second runner-up straight to the slag!

In shock, industry colleagues also conducted in-depth research on the program "Good Voice of China".

"Good Voice of China" is undoubtedly very distinctive, and it has a lot of innovative features in terms of format compared to previous fast-paced shows of the same type.

The most obvious is undoubtedly that the four mentors have changed chairs. The idea chosen by the mentor blindly is really very shooting the case. It first ensures the fairness of the choice. It is completely relevant to the theme of the show without looking at the face and listening to the voice.

After "Good Voice of China" became red, many imitation shows appeared on the Internet. Many internet users used their own or office swivel chairs as props, imitating that they had chosen blindly to addict mentors. The funny little videos made were very popular, and the clicks were very high.

Then the two-way selection of mentors and athletes is another highlight. Previously, the judges chose the players, but the players of "Good Voice of China" can choose the mentor. As long as there is more than one mentor turned blindly, they have the right to choose.

And when multiple mentors turned around, the mentors even struggled for the mentee, greatly increasing the show's fun, more suspicious about choices, so the audience looked particularly hooked.

Go to the PK in the back of the coaching team, and the PK in the different coaching teams can undoubtedly grasp the audience's heart.

In addition to these highlights, "Good Voice of China" has a number of small details. For example, in this program, singers can only sing Chinese works, and foreign songs cannot be put on the stage. Although singers who are good at English have expressed dissatisfaction with this, they cannot shake the decision of the producer.

Don't look at this as a small rule, but it gives the audience a high sense of liking and identity to "Good Voice of China", because in the past singing shows, a lot of singers liked Daxiu English songs, but a lot of judges especially liked it, and then the vast majority of the audience couldn't understand it, and the distance was greatly widened in invisibility.

With novel concepts and grounding rules, excellent players and a strong team of mentors, the success of Good Voice of China is by no means fortunate.

The extremely high viewership rate of Good Voice of China also brings tremendous benefits to programme producers and broadcasters.

First of all, the star factory media, originally an unheard of newcomer in the circle, nobody knows anything but the small circle in Hangzhou.

But now, with the name and logo of the star factory media being passed on to thousands of TV screens, people who are looking for cooperation are breaking the threshold.

On the other hand, the "Good Voice of China" produced by Star Factory Media and Zhedong TV signed a gambling agreement. According to the viewership rate, the higher the viewership rate, the more money you can get, so the higher viewership rate of the festival brings to Star Factory rolling financial resources.

However, Zhedong TV paid this money with great pleasure, because the viewership rate of the show is directly linked to the advertising revenue, even though the advertising price of the previously signed name, sponsorship, insertion, etc. is not very high, but if the new brand wants to squeeze in, it will have to bleed hard once.

Besides, Zhedong TV is holding good voice concert ads in its hands. Today, the price has been raised to the point where people can talk, and many major brands are looking for advertising cooperation for the next season.

So more money is allocated to the star factory media, which is nothing compared to these advertising fees.

In such a good situation, Zhedong TV is in the process of developing a public tender for the advertisement "Good Voice of China" in the second quarter of next year, in accordance with the model of Central Television.

Zhedong TV is sure to earn a lot of money, but on the one hand, Zhedong TV has fought a painful turnaround battle in the general arts program, greatly expanding its influence.

"Good Voice of China" is really too red. Xiangnan TV "Strongest Singer" and Beijing TV "Singing China", which started in June, were delayed, and sea selection is not expected to start until the end of July.

Although the explanations given by the two television stations were organizational reasons, everyone knew that this was just an excuse, the real reason was that neither family had any confidence and "Good Voice of China" was rigid, and had to avoid sharpness in order to ensure viewership.

Jingcheng TV is just fine. Xiangnan TV, as the number one dominator of the local TV station, actually chose to avoid the war. Even if it was wise, it still made people feel very different.

In addition to Xing Factory Media and Zhedong TV, the four mentors also gained a lot of popularity and attention through the show. Lu Chen and Chen Fei simply returned. The popularity of the two was already extremely high. Shi Fang and Liao Jia were truly regained in the public's sight, building on their original deep background, and gaining new heights!

As for the participants, the top seven singers in the first seven issues have gone red, and their personal sticker bars have been quickly built up, attention has skyrocketed, and they have their own market value.

The most typical is Xin Xin, an otherwise unheard of bar singer, whose popularity is evidenced by the fact that a performance has been offered for more than a hundred thousand dollars, albeit only temporarily.

This is the cluster effect of phenomenal programs. Everyone is a winner. The brand effect of "Good Voice of China" in a short period of time will only bring increasing benefits.

This already ringing brand belongs to Star Factory Media, and Lu Chen and Chen Fei jointly hold a large share of Star Factory Media, which is no less rewarding than Lu Chen's previous investment in fun and entertainment!

This undoubtedly put a new halo on Lu Chen again.

On July 2, Lu Chen took Chen Fei and Lu Xue, who had just taken a summer vacation, along with a special guest, and drove back from Seoul to his hometown on the coast.

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