Perfect Superstar

Beijing, New Era Art Park, Chenfi Media Headquarters.

The refurbished buildings, backed by the reflection of the surrounding green lake, seem to have just been built, with a modern atmosphere all over them.

Made of premium aluminum alloy, the large logo, along with the four large words “Chenfei Media”, is embedded on a blue-grey wall, sparkling with sunlight.

Designed by a well-known designer in Beijing, the Chenfi Media logo combines the initials "C” and ”F” in an elegant way.

With the screening of "The Ghost of the Qian Woman" films around the country and the popularity of "The Good Voice of China" so far, this logo has become more and more familiar to the audience.

The lower level of Chenfi Media Headquarters, formerly the showroom of Yu Jizhong's studio, has now been transformed into a large indoor studio and special effects studio.

Chen Fei Media's special effects studio is undoubtedly very special.

The special effects studio was named "Dream Workshop” and was established for a short period of time, but both the personnel and the size of the investment greatly exceeded the rest of the company.

Not counting the huge cost of high-tech photography studios, just the high-end professional computer equipment of Dream Workshop studios burned 15 million, not counting other special effects production equipment.

Lu Chen's investment budget for the Dream Workshop is 100 million, but this seemingly amazing amount of money is not going to burn much longer for a golden beast-like special effects studio.

Production of special effects of cinema and television drama has always been a project with a huge input. Generally, film and television companies cannot afford it at all. Domestically, even large film companies outsource special effects production to professional companies, including famous studios in Japan and Korea and even Hollywood in the United States.

It's really like Phoenix Corner to have a large special effects team like Chenfi Media, and many people in the industry don't think so.

Special effects production is too expensive, self-built studios burn more money, not to mention the investment of equipment, staffing and cultivation is a major problem, the real top talent is basically concentrated in developed countries, domestic including Xiangjiang second-class special effects engineers are not very useful, the lack of experience from colleges and universities, together with all the disadvantages, will definitely become a huge burden for the company to run.

Many people do not understand how Lu Chen can set up his own special effects studio. From an operational point of view, Lu Chen is too confident and inflated.

But Lu Chen created the Dream Workshop for a reason.

First of all, this special effects team serves his big IP program, and the future copyright development of Wuman's big IP, whether making movies or TV shows, involves a lot of special effects production.

Outsourcing all of this very important stuff to other companies is not the best option. First of all, Wuman is a very localized thing. The special effects team of Europe, America, Japan and Korea makes corresponding content. At the cultural level, it lacks the basis for understanding. It necessarily takes a lot of time and energy to grind, and the cost is inevitably high.

On the other hand, while domestic special effects studios and special effects production companies have grown rapidly, they are far less technologically accumulated and experienced than abroad, and can only survive with low-cost strategies, and domestic film and television companies, in turn, have pressed prices.

And the film and television effect is really a vicious circle competition with low prices and low quality, resulting in a lot of so-called "five cents” effect on the screen, which is ridiculed and sickened by a wide audience.

So those big domestic films that invest hundreds of millions of dollars, surely prefer the Hollywood team of the United States to make special effects, but the final product is always one or two chips short of the real big American film, besides the lack of funds invested, the other side is also the reason why the voice is held by the other side.

Lu Chen set up a dream factory, just because he didn't want people to pinch the point, it might be a very difficult road to go. He invested huge amounts of money in the previous period without much output, but he was willing to lead the team in their efforts to break out of the heavens and the earth.

Because only Lu Chen himself can best understand what special effects he wants!

In the room adjacent to the studio, the air-conditioning was adequate, dozens of computer equipment were running, and the entire wall was occupied by large and small LCD screens, with a long work console in front.

The 75-inch home screen shows the vast starry sky, and a scientifically colored spaceship is slowly passing through the vacuum, spraying a blue flame from its tail, which, though silent, still feels stunning.

And the target of the ship is the blue Earth!

“Very good...”

Lu Chen nodded to his satisfaction and said to the middle-aged man standing beside him: "Thank you for your hard work. ”

The middle-aged man, a special effects engineer Lu Chen dug from Xiangjiang, named Richard, graduated from USC (University.of.SouthernCalifornia) at the University of Southern California in the early years of his studies in late special effects.

Founded in 1880 by the Board of Supervisors and one of the oldest private universities in California and the West Bank, USC is one of the world's leading private comprehensive academic research schools with the highest reputation in the industry for film.

It's really easy for a Southern California film major graduate to find a job in Hollywood, and Richard is no exception, having served in several special effects studios, returning to Xiangjiang for personal reasons five years ago to serve as the chief special effects officer in a special effects company in Xiangjiang.

Li Cha has also been involved in the production of many large domestic and foreign special effects, the experience is incredibly rich. Lu Chen was able to dig up this large amount of money. In addition to opening the highest salaries in the industry, another important reason was that the other party was in serious disagreement with the executives of the companies serving.

Thanks also to Chan Wenqiang, the director of Xiangjiang Studios, the news was sufficiently intelligent to be able to dig the angle successfully after learning about the first contact with Li Cha.

Richard has a stubborn personality and a temper that belongs to the artist. He is willing to run to Beijing to manage the Dream Workshop team. In addition to the conditions promised by Chenfei Media, he also has an appreciation of Lu Chen himself.

“The details aren't good enough...”

To Lu Chen's praise, Richard shook his head seriously, saying: “Rendering the color scheme is also a bit problematic, they have too little experience and more problems. ”

Richard had strict requirements for the project he was dealing with, a habit he had brought from Hollywood, but he was uncomfortable with the water and soil when he arrived in Xiangjiang, because the higher the requirements meant the higher the cost investment, which was why he had disagreed with the company's top executives.

”'Take your time,' said Lu Chen. 'It's just the beginning.

Lu Chen was patient enough to pay the price because he believed it was definitely worth it.

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