Perfect Superstar

The world is full of benefits, and the world is full of benefits.

In the domestic film market, the chaos of the river and lake, to say the truth, is a struggle for profit, a fierce competition for the share of a tens of billions of box office big cake, everyone wants to grab the biggest and sweetest piece.

In this competition, "Laughing Ao Jianghu" became a discreet co-star, and everyone's attention was attracted to the past by "Junior Jianghu Walk", "New Three Man Five Yi" and "Jianghu Wangzi".

The Marriott Film Industry, the Land Film Industry and the Crown Film Industry that produces "Jianghu Wangzi" are all famous big companies in the industry, the strength can be said to be equal, while the stars of the three Wuman films, Huo Feilu, Gu Lei and Lin Lo, are all among the leading young artists, who will undoubtedly win the discussion.

After "Juvenile River and Lake Walk", "New Three Men's Five Years" and "River and Lake Prodigy Son" also launched trailers. The level of special effects is not inferior to the former. Combined with the massive propaganda and speculation, one can't help but smell the smoky smell of the coming summer season.

"Juvenile River and Lake Tour" is set for July 5, "New Three Warriors Five Years" July 12, "River and Lake Wave Son" July 15, a dragon fight tiger fight has opened the curtain!

This situation has caused many people to worry about Chenfei Media, as Laughter River and Lake was delayed until National Day, two months apart completely lost the opportunity and the outlook for the box office was worrying.

The reason is simple, they must have a great deal of freshness and curiosity about fired new martial arts movies, they will certainly pay to go to the cinema to see a lively movie, but after watching a few movies, it is easy to get aesthetically fatigued about the same type of subject matter.

Of course, relying on the popularity of Lu Chen, Chen Fei, Liu Gangsheng and Tan Hong, the box office of "Laughing Ao Jianghu" will certainly not be low. It is difficult for the Chen Fei media to lose money, but they want to realize Lu Chen's exaggeration at the opening ceremony...

That's hard to say.

Many industrialists believe that it is the biggest mistake to miss out on the summer season, giving the original advantage to the opponent, and at least hundreds of millions of dollars in losses caused by the jump.

This film is likely to make Lu Chen fade away from his overgrown halo - the invincible halo.

The recent low profile of the Chenfi media also seems to prove this.

“There have been a lot of loud voices in the media lately...”

Jingcheng, Chenfei Media Headquarters, the general manager's office, Lu Xi left an invitation in front of Lu Chen, saying: "We should have done something too, we can't just be passively beaten. ”

A few days ago, the first song of "Laughter River Lake", "Sword Out Huashan", was officially killed in Ningshan Film and Television City. It entered the later production phase. Lu Chen, together with several major drama team members, first returned to Beijing City.

Instead of disbanding, however, the crew will be further expanded, as the shooting of the latter two Departments will continue and is expected to be completed by the end of the year.

In terms of propaganda, Chenfei Media was really low profile, even the news of the slaughter of "Sword Out Huashan" was announced on the official V, and media journalists were not even invited to interview.

The media has not stopped singing "Laughter River and Lake" for a number of complicated reasons. Some of them are playing games with their opponents, some are dashing on a hot spot, and of course, there are reasons why Chenfei Media did not spend money.

The vast majority of media manipulation, in fact, is about selling to whomever bids are high. Chenfei Media does not spend money and the opponent smashes the money. It is only aggressive to expect to hear good words.

Although the Chenfi media has also focused on media outreach and public relations, with a high budget, the recent contraction in communication strategies has inevitably had some negative effects.

In response, Lu Chen laughed: “Don't worry, the summer season has just begun. When several of their films are released, we won't be late to act, and the fist will shrink back before it is more powerful! ”

The concept of summer gear originates in the United States and refers to the June 1 - August 31 film slot of each year, with a major audience of students aged 4-24 years, and major film companies typically focus on June and July releases to compete for this huge market share.

Originally in the country, summer gear has always been regarded as the low season of the box office, but with the growing prosperity of the domestic film market, the value of summer gear has come to the fore as a must-have.

However, the summer season in the country began at the end of June, with the golden hour in July and the end of August.

Three domestic films of the same type were shown in the Golden Gear in July: Juvenile River and Lake Walk, New Three Men's Five meanings, and Jianghu Wangzi. Such a situation was rare in the past, and the spelling must have been very tragic.

With regard to Lu Chen's calm, Lu Xi could not help but whisper a glance at him: “The Emperor is in such a hurry...”

Due to the early setting of the propaganda tone for "Laughter River and Lake," Lu Chen Chen set the tone of propaganda, so he saw the opponents' propaganda offense waves and waves of fire. Chenfei's media also endured a lot of hard work. There were some internal voices that didn't understand and complained, and he felt that his breath had been swallowed by others.

Lu Chen smiled and didn't explain much. He curiously picked up the invitation on the table.

The invitation came from Marriott Film Industry, and Junior River and Lake will be premiered in Marriott World Studios in five days, on July 2, inviting Lu Chen to attend.

Lu Chen already knows about the premiere of "Junior River and Lake Trip", because the Marriott Film Industry has long promoted it and the situation is very serious.

The premiere ceremony also brought with it the opening ceremony of Marriott World Studios, demonstrating to some extent the ambition of the Marriott Film Industry to vigorously expand its film business and embark on a path of general entertainment.

So for this premiere, Marriott Film Industry also extended invitations, inviting celebrities from all sides.

“Phil and I both have one...”

Lu Xi asked: "I'm definitely going. Are you two going? ”

Although the Marriott Film Industry has a direct competitive relationship with Chenfei Media, as long as the face is not torn above the mall, the face should be given a little, otherwise it will not feel good.

As the general manager of Chenfei Media, Lu Xi's personal attendance at the invitation is also a business respect, and if Lu Chen and Chenfei don't go, it doesn't matter.

According to Lu Xi's meaning, the two of them are still not going, anyway, the reason is very good to find, and I am not afraid of what others will say.

If you do go, you give the other party a chance to speculate, and you belong to the enemy.

“Go, why not? ”

Lu Chen's eyebrows picked out and clapped the invitation in his hand. He smiled slightly: "You can go and see something lively. ”

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