Perfect Superstar

There are many factors that influence whether a movie can be sold in a box office. In addition to its own quality, the audience's preferences and even the timing of the show are important, and publicity distribution is indispensable and cannot be generalized.

Some movie cost districts millions, eventually got more than 100 million box offices, some invested hundreds of millions, and the result was a mess, and the box office score was no fixed model to apply.

So in the movie market, the big dive in the box office sometimes happens, and it's not surprising.

But the problem with "Juvenile River and Lake" is that the previous publicity was so ambitious, all the funds spilled quickly caught up with the production cost of the film. After the premiere ceremony, the film reviews were well received. The first day box office exceeded 100 million, and 230 million was earned in two days. It should be a red hot film. How could it be cut off directly overnight?

In fact, the truth is very easy to find, and that's the audience's reputation!

Today, in the age of the Internet, hundreds of millions of Internet users are accepting information very quickly, and the main audience in the movie market overlaps with the Internet users very highly, so they are easily influenced by online public opinion.

The producers and distributors of films are, of course, well aware of the role of online public opinion, and at least 50 per cent of the advertising budget is targeted at online media in order to gain a firm grasp of public opinion on the Internet.

Now, however, the vast number of internet users is not so ignorant. After more than a decade of indiscriminate bombardment of various types of information, they have gained access to online information from sources that belong to their trust. They also possess the ability to distinguish between the "Navy" and to trust their judgment rather than blindly follow the opinions of others.

To control the thoughts of hundreds of millions of people on the Internet, that is simply impossible. Two days after the Junior River and Lake Show, relevant film reviews and viewing feelings appeared in blogs, forums, and flying groups, deeply affecting potential audiences.

The reputation of "Juvenile River and Lake Walk" crashes very fast on the Internet, and the situation on the blog is not bad, but in many forums such as Jianghai Community Film and Television Edition, and in many flying groups, this Wuman film has been criticized as incomplete.

A lot of people who have seen the movie yell at each other. They think that they spent money watching a rotten movie. Many people are angry that they have been deceived by the promotional film. It's like going to meet a girlfriend who has been online for many years, and they see each other's face...

The slot on the movie scene was more like a mountain trip, and everyone said their IQ was insulted.

The film industry is becoming more developed, and a large number of new films are introduced each year, while the domestic audience has seen more and more films, and there is also a higher demand and viewing standard for the demand for films.

More than a decade ago, a large portion of Hollywood could have been swept away from the domestic market. Today, the homogeneous large box office is getting worse and worse, and only true boutiques can win people's love and admiration.

Although the Marriott film industry as the new generation in the circle has a strong background and ambition, their judgment of the domestic film market clearly stayed a few years ago, thinking that with high cost, multi-star array, high-impact production and enhanced publicity, the result was a slap in the face by reality.

The market is so cruel!

On July 8, the Junior River and Lake Walk box office continued to dive, falling sharply to 35 million, which is a new record, certainly not a glorious and exaggerating one.

With this trend continuing to fall, the Marriott Film Industry is simply unlikely to recover its costs, as the cost of producing Junior River and Lake, combined with propaganda, burned nearly 300 million, with a guaranteed principal line of at least 600 million boxes.

We got 320 million boxes in four days, and over 600 million should normally be fine, but it's falling so dramatically that it's desperate.

Others said that Junior Rivers and Lakes wanted to recover costs and was under too much pressure on the estate, but could be recovered or even made profitable through later copyright sales.

But a few days ago, these industrialists thought that the Junior River and Lake Box Office was less stressful than a billion, and it could be two billion!

Fatally, because the box office of "Junior River and Lake Journey" dropped too fast, the exhibitor side reached the 9th to react, drastically lowering the ranking rate, aggravating the Marriott Film Industry.

Of course, the Marriott Film Industry is unhappy. On the one hand, it continues to promote, and on the other hand, it also uses the relationship help line, hoping to maintain a relatively high ranking.

However, the market is ruthless, and as the Forces nouvelles in the industry, Marriott has far more opponents than its friends, who have the opportunity to drop a rock downhole, and they don't mind pushing it again.

Junior River and Lake Ranking Rate declined by about the same amount as Boxes 6 and 7, completely unable to return to the sky, not even dying struggle.

Not only that, but the bleak box office, coupled with a bad reputation, makes the perimeter of "Junior River and Lake Walk" almost impossible to sell. The investment of Marriott Film Industry in this section, all hit the water float!

On July 12, Junior River and Lake Journey accumulated 367 million boxrooms for seven days, the plating rate dropped to less than 10%, the blood is destined to be homeless, and gave a good lesson to the “rich second generation” freshman in the Marriott Film Industry.

In fact, not only the Marriott film industry, but also the vibrations in the industry are huge. Through the example of the "Junior River and Lake Walk" box office, many people realized the cruelty of the market, and at the same time raised doubts about the film and television works of Wuman theme.

Some film and television companies were planning to shoot martial arts dramas with the wind, and the plans were suspended.

Their decision proved to be correct, with only 27 million in the box office on the first day of the official release of The New Seven Five Years on the 12th, leaving the producer's earthly film industry to cry.

The worst part was the show of "Jianghu Langzi" on the 15th, dragged by the market, the first day of the box office was actually less than 10 million, completely at the rate of loss to the grandmother's house.

At one time, the movie reputation of the martial arts theme was very bad, even with the martial arts IP previously admired, earlier shouted millions of novel copyrights, now no one asked for a fold or discount.

The upside and downside scenario can occur more than just in the stock market.

On the 17th, Disney's animated film Dream Flyer, the first Hollywood film of the summer holiday season, was screened, with more than 50% of the first day rankings and the final blow to the three Domestic Martial Arts films.

A glorious opening, a bleak ending, has to raise doubts about Laughter River and Lake, which will be shown on the National Day. Can the latter still support the skies of the Martial Arts movie?

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