Perfect Superstar

Chen Guozhi's interest in the promotion and marketing of Laughter River and Lake is, of course, justified.

First of all, he is the director of the film, and although the success or failure of the box office cannot shake his position in the industry, who would like to see his films cold-handed in the market?

The second is the appreciation of Lu Chen. Through more than six months of cooperation, Chen Guochi has gained considerable knowledge of Lu Chen. He greatly appreciates the character and talent of the latter and his dedication to his work.

He doesn't want Lu Chen to make the lowest mistake at the most critical moment.

Today's films, box offices are getting higher and more dependent on publicity marketing, especially those that invest dramatically, often with significant additional publicity costs, representing more than 30 per cent of the total budget.

Two months ago, "Juvenile River and Lake Walk", "New Seven Five Years" and "River and Lake Wave Son" launched a propaganda war. The funds invested were not small, leaving aside the consequences of the final tragedy. The public opinion generated at that time was undoubtedly strong and attracted the attention of countless people.

Now that all three martial arts films have fallen into the sand and dragged down the entire subject matter's reputation, the Laughter River and Lake faces an embarrassing situation that definitely needs to be resolved through propaganda.

And it's obviously not that easy to rebuild the audience's confidence.

So Chen Guozhi was worried - can we still have 20 days left to carry out large-scale publicity?

In response to Chen Guozhi's question, Lu Chen chuckled: “Don't worry, Chen Zhi, we are already doing the publicity work, I believe we will see the results soon! ”

In fact, strictly speaking, Laughter River and Lake has been promoted since last year, except that there is not a lot of money invested in advertising in the media.

Originally, the official promotional period for Laughter River and Lake was the most appropriate in July and August, but it was mixed up with water, so it could only be dragged back to this point.

However, the marketing and publicity department of Chenfi Media is not set up, and the relevant preparations have already been completed, waiting for the right time to erupt to help "Laughter River and Lake" rename the Wu-Man film!

If other young people told him that, Chen Guozhi would only think that the other party was exaggerating, but for Lu Chen, the trust accumulated over six months of cooperation made him choose to believe Lu Chen.

“That's good...”

Thinking about it, Chen Guochi said to Lu Chen: “I also know a lot of people on the media side. If you need me, I can help a little bit. Besides, aren't you going to attend the Shanghai International Film Festival next month? ”

Shanghai International Film Festival?

Lu Chenton was stunned. He really didn't want to send Laughter River Lake to Shanghai International Film Festival.

The Shanghai International Film Festival is one of the three largest film festivals in the country and was first established in the early 1990s, once a year. It is also one of the first 15 international category A film festivals in the country to be recognized by the International Film Producers Association and recognized by the International Film Producers Association.

Compared to the International Film Festival, which is the capital of the three festivals, the Shanghai International Film Festival focuses more on expanding the commercial market and encouraging diverse artistic creations, thus attracting many filmmakers at home and abroad.

Chen Guozhi said seriously: “Actually, I would prefer you to put the premiere of Laughter River and Lake at the Shanghai International Film Festival, but the time is not right. ”

The Shanghai International Film Festival was held in mid-October, just after the National Day, if Laughter River and Lake were to choose to premiere at the Shanghai International Film Festival, it would mean missing the National Day.

This is unacceptable to Lu Chen and Chenfei media.

Participation in the festival is not important at all compared to the box office. The festival is intended to increase the influence of the film, ultimately for the box office, not the other way around.

Lu Chen smiled bitterly: “Yeah, the time is too bad...”

If the Shanghai International Film Festival was held half a month in advance, he would certainly find a way to send Laughter River and Lake, as it was a good publicity point.

However, the Shanghai International Film Festival is said to be ready to change its timing until June, before the start of the summer season, so that many domestic films can be premiered at the festival.

Of course, the first part of Laughter River and Lake will not catch up with this wave, and the next one may be possible.

Chen Guozhi said: "It doesn't matter if the premiere doesn't make it, we can send it to the exhibition! ”

He further explained: "We don't need to go to the prize because it doesn't mean anything, and the purpose of the exhibition is to promote Laughter River Lake for overseas sellers and markets! ”

Lu Chenton understood.

In fact, Lu Chen originally did not attach much importance to several film festivals in China. Both the Capital International Film Festival and the Shanghai International Film Festival, the water inside is very deep. Especially since the award chain is very heavy, it often produces some eye-catching news, and the reputation among the wider film audience is not very good.

But it would be nice to move away from the awards just to show to attract sellers from other countries.

Especially in South-East Asian countries, Laughter River and Lake should have a certain market and be marketed through the Shanghai International Film Festival, undoubtedly saving a lot of energy.

After thinking about it, Lu Chen nodded and said: "Then I asked the company to contact the organizer of the film festival, wondering if it was too late to sign up? ”

Chen Guozhi laughed: "I've already reported it for you. Just let your company's people contact you. ”

Normally, the applicant for the Laughter River and Lake exhibition should be Chen Fei Media, and the individual is not qualified, but Chen Guozhi, as a famous director in China, greeting the organizer in advance is a simple matter, nothing more than to let Chen Fei Media's side fill in the formalities.

Lu Chenda greatly appreciated: “Thank you, Director Chen! ”

“Thanks for what...”

Chen Guozhi shook his head and said: “It's not a big deal, that's all I can do for you. I really hope that" Laughter River and Lake "can create a new type of domestically produced movie and move out of the country to the world. ”

He exclaimed, "Now that domestic films have reached the point where innovation needs to be transformed, I think Wu-Man films have such potential, and Laughter River and Lake has such capabilities! ”

He did not mention "Juvenile River and Lake Walk" and several other Martial Arts films that had already been shown, because after having just seen a sample of "Laughing Awful River and Lake," the great director thought they were just bad followers, and didn't even imitate the essence of half the Martial Arts movie.

Not even a real martial arts movie.

Chen Guozhi looks forward to the day when "Laughing Ao Jiang Hu" is officially released!

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