Perfect Superstar

In a modern society, the power of money is endless. Advertising marketing of any product cannot be supported without a lot of money. Usually, the more money is smashed, the greater the reach of the population, the deeper the impact.

Movies, of course, are no exception to the fact that they are one of the most important advertising marketers, especially Hollywood, the world's film mastermind, whose investment in this area is remarkable every year.

It's perfectly normal to invest $100 million in a movie with an additional $50 million in promotional costs, and this huge investment in advertising marketing is one of the secrets of Hollywood movies sweeping the world.

This year, with the expansion of the domestic film market, domestic films have also increasingly focused on marketing, especially large films with high investment, and have made great efforts to dig hollow ideas for publicity, especially online marketing.

But like Laughter River and Lake, investing so much money in such a short period of time to create so much momentum is still quite rare and inevitably has a huge impact on the industry within the circle.

Some people just got stuck - this painting is not right!

For a long time, Chenfei Media, represented by Lu Chen, has not invested much in publicity and marketing. Whether producing records or television dramas, it has often used its influence to promote them.

The most typical fear is the Internet platform. Normally, he and Chen Fei Xiu have a love affair. There are hundreds of thousands or even millions of forwardings. There is no need to promote the TV drama. There are countless fans eagerly anticipating it. There is also media pursuit without paying for it. The viewership rate is climbing.

This can't be helped. Who made Lu Chen so popular? He posted a blog post on the Wave Blog that was worth millions of levels of marketing investment, which no one else envied.

The same propaganda strategy was undoubtedly used in Laughter River and Lake at the earliest. Lu Chen wrote a love poem to Chen Fei without knowing how many people had lost their eyeballs. To say, spending money on it was almost nothing.

However, it is unexpected that after watching Laughter River and Lake show just over half a month ago, Chenfei Media actually became abnormal and played a big investment in publicity, which was somewhat surprising.

The entertainment industry said it was big and big, said it was small, and the news in the circle was always spreading fast. Although Chenfi Media did not disclose the "Laughter River and Lake" propaganda investment to the outside world, soon some industry people inferred from various sources that Chenfi Media had broken down at least 30 million, and the total budget was estimated to double.

Such inferences are quite precise and shocked a lot of people. Some speculate that Chenfei Media, or more precisely Lu Chen, should be aware of the tremendous pressure in the box office of "Laughter River and Lake", which is why the propaganda will be carried out at all costs, with the intention of reversing the current difficult situation faced by Wuman movies.

You know, Lu Chen at the Laughter River and Lake launch ceremony, but he shouted out a billion-dollar box office prediction, and if even half of it doesn't happen in the end, he will definitely lose an adult.

Some people were surprised by this, others were curious, others were happy, and thought Lu Chen was finally poor in donkey skills.

The more advertising investment, the fiercer the propaganda offense, the more people in the industry watched the movie's box office, and even thought that after the huge marketing costs, Chenfei Media was likely to fail to recover the cost.

“Look at you, you used to say so much...”

In the back seat of the Mercedes-Benz, Chen Feier showed Lu Chen his cell phone and said, "Are you being grabbed? ”

Lu Chen glanced and found that the mobile phone screen showed a blog post authenticated as a self-media person on the Wave Blog. He asserted that the box office of Laughter River and Lake was between 500 million and 700 million, and even lower was not impossible.

To prove his argument, the self-media man also sprinkled a lot of data, including boxrooms for Wu-Man films such as Junior River and Lake Walk, and even information from investigative companies.

The production cost of Laughter River and Lake, combined with publicity, according to the 200 million investment, the box office needs to reach more than 400 million to protect the principal, and not counting the film remuneration of Lu Chen and Chen Fei, plus 500 million!

Missed the Golden Summer trail, and faced with the theme dilemma, Laughter River and Lake wanted to create a new box office miracle, undoubtedly a very difficult thing.

This reasoning from the media received a lot of endorsement and support, transmissions and likes tens of thousands of people. They also believe that the Wu-Man theme movie is destined to be a failed attempt of domestic movies. "Laughter River Lake" will follow the dust of "Junior River Lake Walk", and in the end, it is extremely fortunate to be able to guarantee the principal.

Lu Chen didn't pay any attention to these loud and cold sounds on his blog, because it wasn't the big V's in these circles that ultimately decided the box office, but the billions of viewers.

Why should he fear the cynicism of others when he has faith in his work?

The so-called human red is too much. Ever since he came out, flowers and praise have never lacked slander and slander, and I don't know how many people are waiting for him!

Lu Chen scratched the screen with his fingers and looked through the blog posts related to Laughter River and Lake.

In fact, in addition to these negative remarks, there are also many supporters of Lu Chen on the wave blog, especially in response to the recent posters, plays and trailers released by Laughter Lake Officer V. Some film critics believe that Laughter Lake and Junior River Lake are not the same works. In addition to the character styling excellence, several edited fighting scenes are also very brilliant and distinctive.

Especially in the second trailer, the scene of the shooting in the rain, there is no special effect stack of flowering whistles, no exaggerated and floating performances, every move is filled with a brutal sense of violence and beauty, unlike Hollywood's action film, it is also different from the domestically produced popular IP adapted film, I believe that as long as the movie remains about the same standard, it will bring unexpected surprises to the viewer.

As a miracle worker, the film critic believes Lu Chen will not disappoint everyone.

His views were also supported by many people, especially Lu Chen's fans, although there were also rebutters who believed that he was talking with the money from Chen Fei's media.

However, Lu Chen can assure you that to date, Chenfei Media has never thrown money on a film critic, including the promotion of Laughter River and Lake, so much so that there are no budgetary arrangements in this regard.

Of course, even if Chen Fei's media came forward to refute it, it would not be possible to convince everyone.

So in the end, we have to rely on the facts, which are the results of the box office —— in three days' time, Laughter River and Lake will be landed in all the country's main yards!

Lu Chen returned his phone to Chen Fei, and his mind floated to the future.

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