Perfect Superstar

Beijing New Era Art Park, Chenfi Media Headquarters.

On Saturday, 29 September, since the next two days will be National Day on 1 October, this year's eleven long holidays will begin today, and next week, with a total of nine days, most business units have entered the eleven golden weeks holiday model.

However, there are few employees of Chenfi Media who are on vacation, in fact, a large proportion of them will not be able to go out for a trip to the mountains or lie home to sleep, but will have to work overtime instead.

This is not because the boss is an inhuman squeezer, in fact, Chenfi Media employees are well known in the industry, and all overtime employees are compensated multiple times for their pay and vacation.

This is due to the fact that Laughter Lake, one of the most important films for Chenfi Media, will be officially released on October 1, with pre-sales of movie tickets open four days ago.

At the same time, major media campaigns have reached their peak, with tens of millions of them smashed and lost, arguably in the eleventh Golden Week.

All aspects of the information were gathered from different sources and the advance sales gradually became clear, and the latest data was printed on a thin A4 paper and sent to the General Manager's office.

Lu Chen, Lu Xi and Chen Fei were all in the office. Lu Xi picked up this noteworthy piece of printed paper and took a few seconds to finish reading it before handing it to Lu Chen.

I don't have any expression on my sister's face.

Lu Chen picked it up and a line of data immediately appeared in the curtain.

As of 3: 00 PM on the 29th, the cumulative pre-sale box office in Beijing City: 3572570, the cumulative pre-sale box office in Shanghai: 2980500, the cumulative pre-sale box office in Shenzhen: 2102570...

Cumulative pre-sale box office nationwide: 41275630!

Five and a half days ahead of $40 million, plus the rest of the day and tomorrow, it's basically impossible to break through $50 million in pre-sales.

Pre-sale results like this are totally worth celebrating for many domestic films, but really not very good for Laughter River Lake.

As a rule, movie pre-sales now account for 10-15 per cent of the total, with few exceptions, unless there is a bad reputation or a big red spot after the show.

Based on this proportion, the total box office of Laughter River and Lake exceeds 500 million, and it is very difficult to recover the cost, and such pre-sale results are generated with tens of millions of promotional expenses invested.

Moreover, according to the screening period, there is no way to compare the National Day season with the summer season and the Greeting season. Although there are few competitors, the box office is expected to offer a discount.

Such an opening was undoubtedly quite unfavourable, and Chen Fei was silent after reading the statistics, and the atmosphere in the office was very heavy.

After a moment, Lu Xi said: "We have also invested 30 million in the surrounding area...”

My sister's voice is a little bitter.

Due to the success of Lu Chen's first film, "The Ghost of Qian Female", in the box office on the surrounding products, Chenfi Media's investment in "Laughter River and Lake" is greater. Currently, the number of customized peripheral products, both varieties and quantities, greatly exceed "The Ghost of Qian Female", and most of them have already been sent to various cinemas throughout the country.

The higher the box office, the more fire it sells around, which is an unshakable iron law, and vice versa.

Now that the pre-sale of Laughter River and Lake is poor, the future box office is overshadowed. Under such circumstances, the surrounding products that have already accumulated in the cinema store are undoubtedly of uncertain future.

“It's all those rat shit...”

Chen Fei photographed the printed paper in his hand on the table with hatred. “That's terrible! ”

Chen Fei's “Mouse Shit” is naturally worth showing in the summer season. If they hadn't broken the reputation of Martial Arts movies, with the IP popularity of "Laughter River Lake", star line-up and high-investment publicity, the pre-sale results would not have reached even 50 million.

It must be wrong to say that it is a pig teammate. It is also inappropriate to say that it is a pig opponent. It can only be described as "rat shit”. It is not a good product at home, and it is also very disgusting to others.

Unlike "The Ghost of the Queen Woman," Chen Fei has a lot of feelings for "Laughing Awful River and Lake," the former she plays the opposite big BOSS, while the latter is the female lead actor, the first big film of Lu Chen as the male and female lead actor, meaning something different.

Despite the fact that the Laughter River and Lake box office was unfavourable and would not affect the operation of Chen Fei's media, Chen Fei was still disgusted because she knew very well the hard work and hard work Lu Chen put into this Wu-Man movie.

It would be unfair to let someone else's stupid efforts go to waste!

“Actually...”

Lu Chen shook his head and said: "If it wasn't as serious as you think, we wouldn't have had a chance. ”

It should be said that he made a mistake in the Laughter Lake project. The mistake was to drag Laughter Lake from the summer season to the National Day without anticipating a possible disadvantage. The result is now a series of passives.

But for Lu Chen, it is not unacceptable to pay such a price, because he did not have a deadline to guarantee the quality of the film and the perfect opening of the first song of Laughter River and Lake.

This perfect not only refers to the box office, but more importantly the audience's reputation!

So now the pre-sale results of the box office are nothing, the key is the post-show response and evaluation, which is why Lu Chen is still able to maintain confidence.

It's too early to say it's a success or failure!

With regard to Lu Chen's calm, Lu Xi was a little unsettled: “All of us are worried about you for nothing. By then, the box office really won't work. The embarrassment is that you can take down a billion boxes! ”

Lu Chen chuckled: “My face is thick, it doesn't matter. ”

Seeing him without face and skin, Chen Fei couldn't help laughing, and his depression dissipated a lot.

Lu Chen took the opportunity to say: "Well, we don't have to worry about the pre-sale in the box office anymore, now we can go. ”

Tonight, Chenfei Media will hold the premiere of Laughter River Lake at the Paulie Grand Theatre in Beijing City, inviting people from all walks of life from all walks of life, several of whom must arrive early as hosts.

The premiere was not too grand, but the invitation had already been sent, and most invited guests had clearly indicated that they would come, so the promotion of Laughter River and Lake was also instrumental.

But aside from all the publicity and activities, it's the movie itself that determines the final box office score!

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Happy holidays, have fun and sleep well!