Perfect Superstar

Since the inception of the film, this entertainment industry has been so vast today.

In 2016, the global cinema box office was $45 billion, but it was only part of the film industry, with an overall industry size of over $200 billion and a sustained growth trend.

The Hollywood-represented film industry in the United States accounted for half of the total. In the last decade, the domestic film industry has flourished, the market has grown in size, the box office has not lost to the United States, and domestic films are no longer defeated by Hollywood films, and a sizeable piece of cake has been spearheaded.

But in many ways, there is still a huge gap between domestically produced films and Hollywood films, the most typical of which is undoubtedly film peripherals.

Many Hollywood films, especially the comic giant system, account for only 15-25% of total revenues in their box office, and most of the value is generated by peripheral products, brand licensing and copyright transfers, with staggering profits.

For example, film peripheral products have a net profit of 50-60%, which is much more than the share of the box office, but domestic films have not built trees in this area for a long time, although many films have launched peripherals, often with poor sales, and domestic film companies have largely abandoned this sector over time.

The reasons for this are complicated.

And this phenomenon was broken last year by "The Ghost of Qian Women," which sold more than 100 million products around it. At that time, there was an earthquake in the industry that caused a lot of people to project their eyes on it.

A number of peripheral products were launched in the summer archives. As a result, the movie box office failed badly and the audience had a bad reputation. Even these peripheral products were piled up in the warehouse, which ended up being disposed of at a loss.

The first song of Laughter River and Lake, produced by Chenfi Media, not only cost tens of millions of dollars in publicity, but also invested heavily in peripheral products under unfavourable market conditions, appeared in the shops of major cinemas on the first day of the show.

Many circles believe that Lu Chen was lost in mind by the success of "The Ghost of Qian Women". Even if the market reputation of the Martial Arts film has been damaged, he dared to smash the money to make the perimeter, it was simply throwing the money into the water.

As a result, the facts hit these people hard in the face. Sales around Laughter River and Lake continued to soar as the box office grew, breaking hundreds of millions in just eight days, breaking the record of "The Ghost of Qian Woman" was not a problem at all.

The best seller of products around Laughter River and Lake is the mobile phone case. A total of 1.5 million Wu-Man-style mobile phone cases have been sold for today's popular smartphones. Based on the average price of 28 yuan, this piece alone has achieved 42 million sales.

And everyone knows that product manufacturing costs like cell phone case are very low, even if you add the share to the nearby stores, Chenfi Media can earn at least 30 million!

There are also things like handsets, stationery, toys, emulation props, etc., and the profits are simply eye-catching.

My colleagues are watching the heartbeat and looking for answers.

How can Lu Chen's films be so successful, and why can "Laughing Awful River and Lake" sell around?

“First you have to be confident...”

At a private club in Beijing City, when Li Moushi asked Lu Chen this question curiously, his answer was simple: “Without confidence, where can we succeed?" ”

Domestic films have never been confident in terms of peripheral products, as there are too many examples of failures, which discourage producers from investing in them or paying attention to them.

The domestic cinematographer's habit is that it's a Hollywood movie world. It's enough to get familiar with the meaning of the domestically produced surrounding face, and everyone has been used to it for a long time.

But Lu Chen's thoughts were different, and he attached great importance to the area around the movie, and he also deserved to be invested.

For example, the design of peripheral products is the best team of designers in the country. Manufacturing is also outsourced to companies with first-class technical skills, and they will never coarsely cheat money.

Like dolls, a few dollars is a few dollars, dozens of dollars is a dozen dollars process, hundreds of dollars are not uncommon, and the amount of production is critical.

Lu Chen broke the money and dared to break the money, so whether it is "The Ghost of Qian Female" or "Laughter River and Lake", the peripheral products launched can be comparable in quality to those of a large portion of Hollywood, plus the quantity ordered at one time is huge enough, the cost is reduced again, which is more than a star and a half stronger than the color of domestic counterparts.

Like a $28 mobile phone case, the material is the best plastic, non-toxic, eco-friendly and hands-on, and printing is state-of-the-art to ensure that the pattern stays in color for 5 years.

Despite the high cost, Chenfei Media ordered 5 million copies at a time and was naturally diluted.

Most people who are willing to pay around are real powder, but even real powder is not a purse that they can fool around with. A product doesn't need to be cared for, so they can recognize it naturally.

So the big sale around Laughter River and Lake was not lucky to get it. First, it was based on Lu Chen's confidence in the movie box office. If you dare to invest in smashing money, you will get corresponding returns.

Other movie companies don't necessarily have that kind of courage.

“The surrounding sales are worth $1 billion, plus the box office is almost $1 billion...”

Despite Lee Music's origins, holding another Nasdaq listed company in his hand, he couldn't help but feel red: “With the brand authorization or something, we can end up with 2 billion, ten times the output! ”

“It's just a movie, I want to start a movie company...”

"Sister Mousi, your crowdfunding network is no worse than any film company in the country. ”

Li Moushi shook his head and said: "The market value may be comparable, but the profit is really not good and the competition is too great. ”

After Nasdaq's successful launch, the same type of website company sprung up, arguing that the former accounted for more than half of the market share, but the competitive pressure was also enormous.

The result of intense competition was a fall in profits, and in order to ensure market share, there was no shortfall in investment at all. Profits were not as good as those of Chenfei Media.

After throwing up bitter water, Li Moushimei's eyes fluttered. He landed on Lu Chen's face and said: “President Lu, you are a shareholder of the crowdfunding network, can't you take dividends and not do anything? Think of something new! ”

Lu Chen star: “What new moves can I make? I've already let go. ”

Li Moushi was unreasonable: "No, you don't have a lot of ideas. Give me another idea for a new industry that can go public, and I'll let you go today! ”

Lu Chen is speechless - do you really think he is the all-powerful god?

But he's got some ideas.

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