Physician’s Odyssey

Luce stared at Jin Chonghe calmly. He had planned to change the current situation a long time ago, but he suffered from no chance.

Jin Chonghe's point of view is straightforward. He must have studied himself thoroughly and negotiated with a person who understands his own psychology. Luce knows that he must be very careful, otherwise he may fall into a trap.

Luce was silent for a long time and asked slowly, "Where do you think is the biggest dilemma in the development of herbal products?"

Only when the key issues are found can there be a way to change the current situation.

When Jin Chonghe heard Luce's change of tone, he knew that he had swayed, he was happy, and calmly said: "The biggest dilemma is that the complicated approval process creates room for corruption for reviewers, and high approval fees prevent innovative companies from joining. "

The more complex the process, the more opportunities for reviewers to profit from power.

With a product approval fee of nearly one million, small-scale enterprises will be discouraged.

Luce did not make a statement and asked: "How do you think it should change?"

Jin Chonghe said in a deep voice: “The approval data for herbal products should be completed in the company’s own research room, so we need to investigate whether the company’s laboratories are sufficiently complete. We can turn the various approval conditions for herbal medicines into correct Laboratory assessment can reduce the input cost of herbal medicine manufacturers. The laboratory is a one-time input, and the later production of herbal medicines can share the cost. The current instruction is for herbal products, and this approval is a one-off. New herbal medicines must be re-approved to enter the European Union, resulting in repeated investment and expenditure. These costs will ultimately have to be borne by consumers."

Jonny questioned next to him: "According to you, as long as the laboratory is qualified, then all products developed by this company in the later stage do not need to be reviewed? What if the product is fraudulent?"

Jin Chonghe smiled slightly, looked at Jonny calmly, and asked: "The samples of the product have been tested, so can you guarantee that there will be no problems with the products that are generally sold in the later period? The problems that occurred before Iwata Pharmaceutical have proved this The testing method is wrong. When Iwata Pharmaceutical provided the testing samples, it definitely had no problems and successfully passed all the conditions. However, they did not strictly control the production links in the later production process, which led to large-scale quality problems in the products. ."

Jonny frowned and said, "What does that have to do with the laboratory? Even if there are sufficiently high requirements and standards for the company's laboratory, it is difficult to avoid this result?"

Jin Chonghe smiled and said: "Laboratory is the most basic testing standard. At the same time, after each product goes on the market, strict random inspections are required. Once problems are found, the company will be disqualified and severe penalties will be imposed. Subordinate agencies of the Management Committee , You can charge the corresponding service fee in this regard. This fee can be controlled at a small amount, but long-term. If there are enough herbal medicines circulating in the EU country’s market, it will generate a continuous income."

Luce's eyes brightened. What he was most worried about was profit. There were so many people working in the subordinate organizations of the management committee, and he could not affect the interests of others because of the reform.

But Jin Chonghe's suggestion undoubtedly opened a new window.

Luce's brows slowly unlocked. He took a breath and said lightly: "The suggestions you put forward still have a certain reference significance. The management committee has to carefully consider how to formulate new standards and discuss them. Decided."

Hearing what Luce said, Jin Chonghe felt immediately relieved, because Luce had already expressed euphemistically that he would revise the EU's Directive on Registration Procedures for Traditional Botanicals (Herbal Medicines).

Jin Chonghe was considered worthy of this trip, and he personally came to Switzerland without disappointing Su Tao.

Jonny sent Jin Chonghe to the elevator entrance himself, and then returned to Luce's office.

Ruth buried his head, looked at the information in his hand, and asked, "What do you think of Jin Chonghe's proposal?"

Jonny said with a smile: "If you really do this, it will be a thorough reform that will affect many people."

Luce said lightly: "Sometimes the change needs to be thorough, so that you can fully infuse your own ideas."

Jin Chonghe got on a rented Porsche sports car, dialed Su Tao's phone, and said with a smile: "As you judge, Luce, the chairman of the Herbal Products Management Committee, is a very ambitious man. Urgently want to change the original rules of the game, so although our proposal is unreasonable in many places, he did not point out the flaws."

Su Tao smiled relaxedly: "The Chinese medicine industry has existed for many years. If you want to break the original pattern, you must have determination. Luce is a smart man. He knows that if the status quo is not changed, he will be no different from his predecessor. Only right The "European Union Traditional Botanicals (Herbs) Registration Procedure Directive" was reworked, and according to his ideas and thoughts, a new review system was formulated. Only then will the original power be disrupted and he can cultivate his own power by the way."

"This is the principle that if you don't break it, you don't stand it?" Jin Chonghe said with a smile, "Iwata Pharmaceutical will become a victim of the new directive without accident. They have not smelled the danger yet.

Su Tao nodded and said solemnly: "In this matter, you have to follow Luce, and it is best to invite him to the factory of Sanwei Pharmaceutical. After letting him visit our factory, I believe he will Have enough interest in Sanwei Pharmaceutical."

Jin Chonghe smiled and said: "To get Sanwei International to withdraw from the British market, your ultimate goal is to get in touch with the chairman of the Herbal Products Management Committee, Luce. I have to say that your plan is unpredictable."

Su Tao said helplessly: "If you want to develop traditional Chinese medicine, you must have Chinese herbal medicine. After the doctors of Chinese medicine have diagnosed and treated people with pain, but found that there is no medicine available, isn't that absurd? Europe is still the absolute stage of the world. To shine, you must gain a firm foothold in Europe."

Jin Chonghe admired: "No wonder my grandpa said that your vision will always exceed mine."

Su Tao said modestly: "Don't say that. Everyone has their own strengths. You have to beat me in terms of communication and public relations with others."

Jin Chonghe laughed happily. Su Tao's evaluation was very accurate. Jin Chonghe is good at communicating with all kinds of people. He speaks fluent English and Chinese, and even a little proficient in island languages.

"It's more comfortable to get your praise than having a French meal." Jin Chonghe asked with a smile, "By the way, how is Chongya?"

Su Tao knows that Jin Chonghe and his sister are very emotional. He smiled and said: "Don't worry, Chongya has signed a contract with Xinguang Media, and her studio has been formally established and registered as a company. Xinguang Media plans to focus on its artists in the future. The company has customized a free propaganda platform. Chongya's company will become the main agency for self-media propaganda, responsible for the operation of artists' Weibo, official account, Douyin, WeChat and other new media."

Jin Chonghe sighed softly, "Unexpectedly, Chongya decided to come to China for development. This disappointed my parents. The family loved her very much."

Su Tao said with a smile, "Chongya is a smart girl, she is chasing her dream."

Jin Chonghe smiled relievedly: "Since it is a dream, it must be supported without reservation.

After hanging up Jin Chonghe's phone, Su Tao was truly relieved. Jin Chonghe changed the subject to focus on his younger sister. In fact, he intended to ease the atmosphere.After all, the topics they had exchanged before were too heavy, related to the future market prospects of Chinese herbal medicine in Europe.

The announcement of Sanwei International’s withdrawal from the UK market is just an introduction. His ultimate goal is to put a certain amount of pressure on the Herbal Products Management Committee and then get in touch with the chairman, Luce.

Although the ultimate goal has not yet been achieved, the trend is still very good.

As long as Luce visits and investigates the Sanwei Pharmaceutical Factory in Hanzhou, Su Tao will be confident that his relationship with Luce will go further.

If you want to open up the European market and say that other things are useless, the key is to get Luce to recognize Chinese medicine and Chinese medicine. I believe that Sanwei Pharmaceutical is an important growth point for the future development of herbal products and can replace Iwata Pharmaceutical's previous monopoly.

Sanwei Pharmaceutical has now achieved a certain market in China, but compared with Iwata Pharmaceutical, a company that has been developing for many years, there is a big gap in popularity and sales channels.

The core advantage of Iwata Pharmaceutical is that it has always maintained a good relationship with the Herbal Products Management Committee. If Su Tao wants to replace Iwata's current dominance, Iwata must no longer have the advantage.

Su Tao collected a lot of information and conducted detailed investigations on the previous chairmen of the Herbal Products Management Committee, and finally sorted out this idea and decided to start with Luce, a key figure.

The business war is like this. Although it is a bit insidious and cruel for Iwata Pharmaceutical, the conspiracy and tricks that should be used still have to be used.

At the beginning, Iwata Pharmaceuticals opened up the relationship with the Herbal Products Committee and did not hesitate to spend a lot of energy and financial resources, so that black materials fell into the hands of Jin Chonghe.

Today, Su Tao's plan is just to follow the path of Iwata Pharmaceutical and go over it again.

Of course, Su Tao went more cleverly, even Iwata Pharmaceutical is still in the dark.However, it won't last long. No accident, they will wake up like a dream when Luce goes to visit China.

Only then will they be shocked that Jin Chonghe, who has frequently acquired Chinese medicine companies in island countries and became the executive secretary of the Chinese Medicine Association, is actually a pawn played by Su Taobu.

In fact, the whole plan began to take shape when Su Tao visited the laboratories and factories of Iwata Pharmaceutical.He felt heartache when he saw the islanders use the Chinese cultural heritage as a profit-making tool. The first reaction was that this was no different from the behavior of a group of robbers rushing into the Forbidden City and pulling away carts of treasures.

Iwata Pharmaceutical took the Chinese medicine formula and did not pay any patent fees. After earning so many years of money, it is time to stop and return the things that originally belonged to Huaxia to the Huaxia company.

Su Tao is completing the salvation of the Chinese herbal medicine civilization by a doctor of Chinese medicine step by step.