Physician’s Odyssey

After Su Tao and the local aborigines separated, Zhao Fan found Su Tao and said with a smile: "You have done a big favor to the program group, otherwise we might have to cancel the filming route."

Su Tao was a little surprised and puzzled: "Why cancel?"

Zhao Fan used the caravan to be a hindrance to provoke the relationship between the program group and the local tribe, and told Su Tao one to one.Su Tao looked gloomy and said angrily: "I didn't expect these businessmen to be so treacherous and cunning."

Zhao Fan sighed softly, and said: "Mainly he is worried that our relationship with the tribe is too good, and to help them improve their lives, so that the tribe won't need them as wandering merchants in the future."

Su Tao sighed, Shen Sheng and Zhao Fan said: "Director Zhao, if the program is broadcast in China, this place will definitely become a popular tourist spot. In fact, the program group can communicate with the tribal chief to establish a tourist scenic spot here. To receive domestic tourists."

Zhao Fan shook his head and smiled bitterly: "We have considered similar plans before, but you have to know that this place is no better than the Jacques Beautiful Mountains. Although Jacques’s beautiful geographical environment is not good, it is in China after all. This is a primitive African grassland thousands of miles away. The tribe, it is very difficult to implement some plans."

Su Tao nodded and laughed: "You don’t have to worry about funding. I will ask Qihuang Charity to allocate 100 million yuan in project funds, and then call for publicity and raise funds. However, I hope that the reality show will be promoted in the later stage. Able to publicize Qihuang Charity."

Zhao Fan's eyes lit up, and Su Tao's plan was good, so that the program could add elements of public welfare and the gold content would be even greater.Zhao Fan touched the hard stubborn chin, and said: "This matter has to be communicated with Sister Xiao. She is a producer and can communicate with Taiwan leaders."

If Qihuang Charity joins it, it must be linked to Xiangnan Satellite TV. The operation involves a wider range, and it is not his choice for the director of the program group.

Zhao Fan found Chen Xiao excitedly, and communicated Su Tao's ideas with Chen Xiao.Chen Xiao's eyes were bright after hearing it, and said with emotion: "Su Tao's idea is very good, and it can enhance the content and height of the program."

Zhao Fan looked confused. What does it have to do with the construction of a tourist attraction in Africa and the upgrading of the program? He asked, "Why do you say that?"

Chen Xiao said in a deep voice: "A good show must not only be based on domestic, but must work hard to spread and export to foreign countries. I am now more and more confident that the youth wild reality show will become an international brand. ."

Zhao Fan suddenly realized, his eyes brightened, and he said with emotion: "You mean, if reality shows are added to the charity nature, they can be better distributed to other countries?"

Chen Xiao nodded and said: "At the beginning, we chose the location of the show to be different from the domestic reality show, so that the audience can understand the outside world. For example, the East African Prairie, not only the young people in China are curious, I believe there are a group of audiences all over the world like it. Look. Charity is a mainstream international culture. We can use this coat skillfully to complete the program output."

Zhao Fan clenched his fists and said exhilaratedly: "That makes my blood boil."

As a TV person, he certainly hopes that the programs he makes can be seen by more people.For a long time, Huaxia’s programs have been mainly plagiarizing programs from other countries, and there are very few self-created programs. Even if some original programs, they will refer to foreign programs in details and concepts. Over time, China’s TV and movie culture, Lost the original ability.

Zhao Fan is also a TV person with dreams and feelings.

Chen Xiao said with a smile: "I will handle the communication with the leaders of the station. I believe the station will not be embarrassed. After all, Su Tao's network resources are there. As for you to make good shows, there are only good shows. In order to win the market in the end. By the way, I will join the translation team in the post-production team. Recently, I have contacted several TV stations that have cooperated with the United States, France, Brazil, etc. to see if they can broadcast simultaneously."

Reality shows like "Youth and Wild" can derive many products if the peripherals are well developed.One of the most intuitive is to create a "Youth and Wild" tourism ecosystem around the shooting location.

The temporary camp in the Jacques Qili Mountains has been transformed into a tourist resort by the local government. After the program is officially broadcast, the government will also use publicity resources to take advantage of the popularity of the program to publicize the local tourism characteristics.The audience of Shonan Satellite TV is so large, as long as it is a monument, it will definitely attract many tourists.

Chen Xiao had previously considered shooting locations in Africa to create a youth and wild tourism and cultural scenic spot, but he just thought about it.First of all, it is inaccessible here, the transportation is very inconvenient, and there are no commercial facilities nearby, it will be too difficult if the construction of civil engineering is carried out.In China, you can also hire an engineering team, but this is in Africa, so hiring an engineering team is not realistic.

However, Qihuang Charity is willing to invest 100 million yuan and is willing to undertake the construction of the main body, which can undoubtedly reduce the pressure on the TV station.According to Chen Xiao's idea, Qihuang charity construction, and later TV stations to help propagate, this can improve the youth and wild tourism ecosystem.

Zhao Fan's eyes widened. He didn't expect Chen Xiao to make such a big handwriting, and said in surprise: "That would have to increase a lot of investment, right?"

Chen Xiao took a deep breath and said firmly: "You should be able to understand my mood. When the producer encounters a good show, he wants to recommend it to more people. The first episode of the show has been completed and the effect is very good. , The leaders of the station also gave good comments, believing that this is definitely a hit for variety shows in the second half of the year. Therefore, we have to put a lot of energy into publicity and planning regardless of the cost."

Although Xiangnan Satellite TV has developed well in the past few years, the gap with satellite TV stations in several other economically developed regions is getting smaller and smaller.Although Xiangnan Satellite TV is still the undisputed No. 1 satellite TV, the station feels pressure from top to bottom.They knew well that there was a lack of a hit program that other TV stations could not catch up.

The "Youth and Wild" reality show is the core product that Shonan Satellite TV has built heavily. It has changed the low-cost, low-scale, and low-input production route of Shonan Satellite TV. Moreover, the program staff and guests are indeed very hardworking and experience many difficulties. , This is something that other satellite TVs simply cannot imitate and replicate.

Chen Xiao originally wanted to make "Youth and Wild" the best original reality show in China. Now her "ambition" has grown, and she hopes to spread globally and gain more recognition.

Chen Xiao’s ideas surprised Zhao Fan. The country has been emphasizing that it should be a cultural exporting country, such as Korean dramas in South Korea, anime from island countries, and American dramas in the United States. Through TV dramas, Chinese culture is shown to the world. Most of the shows are mainly for self-entertainment, so far there is no outstanding show comparable to foreign variety shows.

Some TV stations even hire foreign celebrities to come to China to make money in order to get hot topics.Although China is now a major manufacturing country, and many foreign products are marked with traces of China's manufacturing, China has always been in a deficit position in terms of cultural output.

All kinds of foreign cultures madly flowed into the country through various channels. Under the influence of culture, the audience became "Hahan", "Hamei" and "Hadao". As a TV worker, I still hope to be able to Change the disadvantage of this cultural export.

If you want to turn things around, you need to produce good enough product content. The "Youth and Wild" reality show already has potential. The next thing you need to do is to do a good job of publicity and logistics.

Chen Xiao's plan to be released simultaneously in other countries is still very creative. Even if it is only some second and third-tier foreign TV stations with low ratings, it is enough to create a bright spot in the publicity process and arouse publicity.

Although the "Youth and Wild" reality show has not yet been broadcast, Chen Xiao has already begun to lay out, design, promotion and publicity ideas.Chen Xiao's talent lies not only in topic selection and investment promotion, but also in her rich experience in how to produce a super popular program.

The lowest level of publicity and promotion is advertising blast, and the highest level is to create topical news, use event marketing, and Chen Xiao, who has been in the media for many years, is a master.

"I have an idea. For the next few episodes of program recording, we must not only choose more exciting shooting venues, but also invite more guests who can represent traditional Chinese culture." Chen Xiao's tone has never been solemn, "such as Peking Opera, Rookies in the fields of kung fu, traditional Chinese painting, and calligraphy, and the successors of the younger generation."

Zhao Fan frowned and said: "If the guests are too traditional, will it affect the ratings?" The reason why Xiangnan Satellite TV's programs are popular is that their programs have always been commercialized. What the audience likes to watch, then try to go cater.

Chen Xiao shook his head and said: "Su Tao was born in traditional Chinese medicine. Do you think his performance on the show will affect the ratings? On the contrary, if you launch these rookies that can represent traditional culture, you can also add many new elements to the show. In fact, it is not traditional culture, which does not conform to the preferences of the audience, but the lack of understanding of the audience and the lack of suitable publicity channels for traditional culture."

Zhao Fan said with a serious face: "Yes, the "Hundred Schools Review" program was very popular in the past few years, which shows that there is still market demand for traditional culture. The key is to dig it.

Chen Xiao smiled and said: "I will select suitable guests first. Then you will be thinking about how to integrate these people into the show."

Zhao Fan nodded solemnly, "Life should always be a little bit idealistic, otherwise you can resist the difficulties of life."

Chen Xiao is a good producer, because she has faith in her bones, and she always affects people around her when she doesn't expect it.