Physician’s Odyssey

The premiere was more successful than expected, giving the team full of confidence, because with such momentum, it is not a problem for the box office to break at least 100 million yuan.

Because it is a big movie, the investment is not much. The guests only spent a week on shooting the show, and the appearance fee was much less.

If it can break through 100 million, it can make a profit of at least 10 million if other costs are eliminated. For a film produced at a small cost, with so much profit, it is considered a success.

What's more, when Shonan Satellite TV was planning to make the "Youth and Wild" movie, it was not for making money, but through this channel, to increase the popularity of the program, and to package in all directions, so it was even prepared for the worst of the film loss. intend.

On the surface, the movie is losing money, but in fact the brand "Youth and Wild" is still making a profit.

The first season is so hot, and the second season of the coming year's China Merchants Conference is coming soon.

With the help of the big movie's publicity, the naming fee and sponsorship fee will also be further increased. Therefore, the producer of the column group Chen Xiao has a long-term vision and has no hesitation in promoting the completion of the big movie.

Chen Xiao's positioning is very precise. For variety shows, movies are just for fun. In the final analysis, they still fall into the essence of variety shows.

She also knows that this kind of big movie, compared with the regular movie, lacks many elements, is a fast food product.

Using the method of shooting a variety show to complete a movie is not only hasty, but also lacks connotation. In the eyes of many experts, it is not professional enough.

However, Chen Xiao has ambitions for the wild youth, and shooting a big movie is of great importance for the all-round packaging of "Youth Wild".Not only can it create topics and popularity, but it can also increase the gold content of the program.

Judging from the popularity of the premiere scene and the degree of excitement on the Internet, the box office of "Youth and Wild" will not be too bad.

After the premiere, it was late, and the guests and the creative team did not hold a celebration party.

Because the time has not yet come, the box office results of the day have not yet come out, it is too early to start celebrating now.

Although staying up until two o'clock in the morning last night, Su Tao got up very early the next day and exercised near the hotel.

After returning to the hotel, he took out his phone and looked up the box office of the movie "Youth and Wild".

"The first day's box office was less than two million?"

Su Tao was shocked by this result, as if he was as uncomfortable as eating a fly!

How did that happen?

Su Tao then began to browse related news:

The "Youth and Wild" movie became the worst film in history, and its first day at the box office was terrible.

The big movie "Youth and Wild" is overrated, and "Heavenly Mystery" is a great success.

Su Tao can't save "Youth and Wild", well-known director Chen Banshan called it a shame in the history of Chinese film.

"Youth and Wild" Douban scores hit a new low, with no highlights in the whole process, which can be called a hypnotic movie.

It is like a basin of cold water, poured from beginning to end.

Su Tao looked at the avalanche of bad reviews and began to doubt life.

Is the "Youth Wild" movie really that bad?

Immediately, he realized that when public opinion fell to one side, there was definitely a conspiracy.

Not surprisingly, someone should be secretly hacking this movie.

According to reason, it should not be. Although the big movie "Youth Wild" is very popular and belongs to its own traffic, its proportion of movie theaters is not particularly high, especially on the first day, only% of "Tianji" The row rate of about twenty.

Since the film is so bad, it is reasonable to say that not many people will pay attention to it, but why are there so many bad reviews?

Su Tao couldn't sit still, and sent a text message to Chen Xiao, "Sister Chen, have you seen the news on the Internet?"

Naturally, Chen Xiao knew the news very early. She was holding a meeting to discuss the countermeasures for this matter.

Not only did the box office fail to meet expectations, the key results were a bit too tragic.

It was only 2 million on the day of the premiere. According to the normal box office trend, the total amount during the release period will not exceed 20 million. Although the investment is not much, it will completely become a joke.

The reason why Chen Xiao is so anxious is because the release of the big movie not only failed to enhance the "Youth Wild" brand, but also brought a negative impact.

Chen Xiao received a text message from Su Tao, sighed secretly, and replied with a wry smile: "I have seen the news, and are now discussing countermeasures. Not surprisingly, we were maliciously attacked by someone, please rest assured, we will promptly remedy."

Su Tao quickly sent another message, "If you need help, just ask."

"Thank you!" Chen Xiao felt quite comfortable seeing Su Tao taking such initiative.

In fact, it was not that Su Tao was polite, but that he faintly felt that this matter might have been directed at him.

No way, who makes himself a black physique?

Su Tao thought for a while, and called Ding Dang. She should know the tricks.

Ding Dang was sleeping for beauty and was awakened by the phone. Naturally, she was not generally depressed. When she understood the reason for Su Tao's call, she immediately became sober.

"What? Only two million at the box office on the first day?" Ding Dang frowned, "It's impossible! Even if the quality of the movie is relatively poor, but with the appeal of you popular stars, the box office will definitely not be less than 1,000 on the first day. Million."

Su Tao said solemnly: "I also found it incredible. I called Sister Xiao just now, and they are in a meeting to discuss countermeasures. You have to investigate here to see who is behind it."

Ding Dang said solemnly: "In fact, it's not difficult to find out. We can find clues if we find two theaters and buy staff who know the details."

Su Tao sighed, "I didn't expect the water in the movie circle to be so deep!"

Ding Dang said disdainfully: "Where is this! It's darker, you haven't seen it."

...

Han Zhaolun met Liang Cheng in a morning tea shop.

Liang Cheng wore a beige windbreaker and stayed up all night with dark circles under his eyes, but he was still in good spirits.

Han Zhaolun has already seen the negatives about the "Youth Wild" movie, and beckons to Liang Cheng from a distance.

When he took his seat, Han Zhaolun smiled and said, "Thanks for your hard work."

Liang Cheng said relaxedly: "Get used to it. That's how it is in our business. When the film is released, the pressure will be very great."

Han Zhaolun put a menu in Liang Cheng's hand, "What would you like to eat?"

Liang Cheng glanced roughly, "You can order anything, I can, not picky eaters."

Han Zhaolun ordered some soy milk, buns, and noodles, and the waiter quickly filled the table.

Han Zhaolun handed Liang Cheng a bun, "What are you going to do next?"

Liang Cheng looked up at Han Zhaolun, put down his chopsticks, smiled and said: "The "Youth and Wild" movie failed to open and it has been completely ruined. Major movie theaters all want to make money. Now this movie has such a bad reputation, you Do you think those movie theater owners are going to lose money? Originally, only 10% of the films were scheduled, but they will only get less and less. I have been working in the film industry for so many years, and I can counterattack successful films under such a bad start. Haven't appeared yet."

Seeing Liang Cheng's confidence, Han Zhaolun said in a deep voice: "Although we won the first game, we can't take it lightly. Next, you have to continue to operate the "Youth Wild" movie to a desperate situation. A chance to breathe."

Liang Cheng heard the cruelty in Han Zhaolun's tone, and he was a little surprised.Because according to common sense, after the day of the premiere, you can stop.After all, to operate the box office is to spend real money.

But Han Zhaolun doesn't seem to want to give this movie the slightest respite.

Liang Cheng paused and reminded: "Yesterday’s investment was not small. After all, the actors in this movie have a strong appeal. To make the box office of this movie so tragic on the first day, we also invested a lot of money. ."

Han Zhaolun mistakenly thought that Liang Cheng was asking for prices greedily. He then thought that things were done beautifully and he was qualified to raise the price.

He smiled happily: "As long as the problem can be solved with money, it is not a problem. Tell me, how much compensation do you want."

Liang Cheng was slightly startled. Han Zhaolun looked down upon himself a little. He felt that he was deliberately asking prices, and he explained seriously: “Su Tao, Song Hao, Gu Rushan, Alfafu and their fans have many diehard fans. Yesterday they had fans. We have stolen the ticket for the ticket, so that the box office is very low, but if you are a die-hard fan, you will continue to support it. If you continue to invest, this little money may not be enough."

Liang Cheng's method of operating the box office is actually not too complicated.

Driven by profits, theaters will use the method of "stealing the box office" to shift the box office.

For example, I bought a ticket for "Youth and Wild" and gave the audience a handwritten ticket. The title of "Youth and Wild" will not even appear on this handwritten ticket. In the end, in the theater system, the actual printout is Tickets for "The Mystery".

Of course, in order to save trouble, some theaters will not give you handwritten tickets, but will directly give you tickets for "The Mystery".

For the audience, they will still watch "Youth and Wild" anyway after entering the venue, and they don't care too much about the ticket they got.

There is no such thing as a free lunch in the world. If you want the theater to operate like this, you have to pay enough.

Han Zhaolun's eyebrows beat, "How much do you want?"

"At least 20 million yuan!" Liang Cheng said seriously, "the check you gave me, now there is not much left."

Although Han Zhaolun's worth is high, he couldn't help being a little surprised when he heard this number. "You mean, you spent 30 million on the first day to operate the box office?"

"Yes!" Liang Cheng sighed, "Public relations costs are only a small part. The audience of this movie is really not small. If the film is scheduled normally, I am afraid that the box office may have a chance to exceed the current number one "Tianji"."

"Heavenly Mystery" is another movie operated by Liang Cheng. It is the opposite of operating the big movie "Youth and Wild". He needs to increase the box office of this movie.

Han Zhaolun broke through the cauldron and frowned, "Keep pressing! I will add 20 million. If it is not enough, I will continue to give you."